Months have passed since the magical night in which Final Fantasy XV‘s release date was announced with the push of an air button at the Uncovered: Final Fantasy XV event in Los Angeles.
Looks like the reckless leak of the release date hours before the gala did not discourage a large number of fans from enjoying it, as announced today via press release by marketing agency Kenwood Experiences, that worked on creating the whole thing.
The announcement reveals that the event was watched by 1.2 million gamers worldwide, from countries as far as China.
Kenwood Experiences President Daniel Pinkham accompanied the press release with a comment:
“Working closely with our global client team, we helped to deliver a communication platform that set the buzz in motion, which allowed us to connect with the fan base and the industry while moving the needle in less than an hour with pre-sold games. Combined with the Square Enix team, our team had the vision, strategy, creative, and production to pull together a highly branded, multi-channel media release that delivered pre orders and buzz.”
It was certainly a very enjoyable evening, with a lot of content and several fun moments. It’s definitely nice to see that it was well received, and it bodes well for the release of a game that has been a long time in the making.
Final Fantasy XV will hit the shelves for PS4 and Xbox One on September 30th.