Editorials

What’s In a Name?

by on January 2, 2010 8:15 AM 0

Ever wonder where developers come up with the names of their games? Gaming titles have to be not only catchy, but also marketable. Would Mario be as popular if his name was Harold? What if Bioshock was simply known as Underwater City in Big Trouble? Having a title that grabs a buyer’s interest is almost as important as the gameplay when trying to sell the game in this very competitive market. Gears of War, Assassin’s Creed, and the Call of Duty series are all top selling games, but is a great title enough?

Sure, some games have amazing titles and when you pop it in your console or PC, you ask yourself “What were they thinking”. They disguise an awful game with a trendy title. Rogue Warrior is a recent title that comes to mind. Taking a very well known historical figure like Dick Marcinko, add a catchy title and you create a little buzz about a game that had horrible graphics as well as gameplay. Unfortunately, this happens to gamers alot. Anticipation is huge, and then your trading it in 2 days later.

You can also say that some games have simple titles but prove to be a powerhouse in the gameplay and graphics department. Halo and Resident Evil were both simple titles that totally blew people away with creative elements and great gameplay. Each have sequel after sequel and are still going strong. What it all comes down to is developers have to come up with a title that a gamer is going to remember. So readers, we at DualShockers ask this: If you were a video game developer and were needing an original title for your game, what would it be? Be creative and be original.

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