Say hello to Mr Scratch, the villain in the upcoming side-game Alan Wake’s American Nightmare. Every good story needs a villain and Mr Scratch is one of the best kind: a serial killer. Although I have to admit that based on this video he seems like an alright dude, other than that part with the bag over somebody’s head.

Check out a brief live action trailer after the break and say hi to your new friend, I’m sure you’ll be getting very closely acquainted with him soon.