When was the last time you downloaded something that was 100gb? Well if Sony has their way, that will become the norm by the time 4K TV penetrates the homes of consumers. Leading the way for 4K content, outside of Sony’s web enabled Bravia line of TVs, will be the PlayStation 4. The same way that the PlayStation pioneered the way for DVD and then BluRay, Sony hopes that lightening can strike a third time with their 4K video service which — due to a lack of sufficient broadband speeds throughout the world and even here in the US — has probably the biggest challenge of getting off the ground than any physical media that came before it.
In an interview with The Verge, Sony Electronics President and COO Phil Molyneux discussed 4K video and how users would expect to see file sizes in the 100gb range. When questioned about the lack of broadband, Molyneux replied by saying that there are ”challenges that we have to work through… we’ve got some very good ideas that will make that a comfortable consumer experience.”
But… that file size.
It’s a predicament that Sony as well as other TV set makers are finding themselves in; where they have a technology that the world’s internet is simply not ready for. One thing that sort of works in Sony’s favor is that, unlike their competition, they own 4K content that they can distribute. But then it comes down to, if you don’t start now, then when? Let’s hope Sony can leverage those Gaikai servers into this somehow because as it stands and speeds where they’re at now, if you’re planning to watch a 4K movie, you better be ready to wait a day or so after clicking that download button.