Sony Announces “Various Hardware Sales Initiatives” for the PS Vita, Hint of a Price Drop?

Sony just posted its Annual report, and it gave a quick overview of the plans for the game division during this fiscal year. Interestingly enough it included an juicy tidbit of information on what the company plans to do with the PS Vita:

For PlayStation Vita, we aim to secure sales and profit growth through various hardware sales initiatives and the release of compelling software titles.

Of course the most prominent “hardware sale initiative” that comes to mind is a price cut, that already happened in Japan this February, but was repeatedly denied by SCE executives for the west. Gamescom (that will start on August the 21st) would be the perfect place to announce it. Sony announced a price cut for the PS3 in the same Venue in 2011, after all, and the timing is perfect to switch gear in sight of the holiday season.

That’s not the only possibility, as the company could enact a policy of aggressive bundling (maybe even the rumored bundle with the PS4) or temporary/retailer specific discounts.

One thing is pretty much for sure, the wording definitely implies that at some point during this fiscal year we’ll either pend less for a PS Vita or we’ll get more value with it. That’s quite obviously a positive thing.

Join the Discussion

  • Zerosion

    I know I do want one. A price cut would only help me get one ^^,

  • artemisthemp

    Price cut on Memory card > system

    • Mic Redford

      at this point yes. those things cost way too much.

    • hesoyamdonMonster

      i think sony should give in built memory 8gb, 16gb, 32gb, and price cut for expensive memory card and more games that also include iphone game to vita

      • artemisthemp

        That would require releasing a new Vita and Sony ain’t interested in that right now.

        Vita have a lot of games, but sadly a lot of them ain’t getting Localized like Heart and Innocence R

    • Jaxon Holden

      2 memory cards cost damn near as much as the whole system… that’s outrageous!!! Sony is so stupid to maintain the $100 pricetag on a 32gb sd card. I bought my Vita day one, and my 8gb has been filled for over a year. I don’t buy anything from PS Store anymore because I don’t have a 32gb memory card yet. I won’t buy a memory card until it drops to $40 or $50, TOPS, and even THAT is asking twice as much as standard flash memory. So that means Sony has lost out on at least $100 of PS Store purchases from me, and they continually lose money on a monthly basis, every month they keep that price tag at $100. How stupid can you be? Lower the price, everyone will buy one, and as a result people like me will resume making purchases in the PS Store. Makes a lot of sense, doesn’t it.

  • extermin8or2

    If they could bundle a vita and 3. Month PS plus with a ps4 for about $100-150 more than current Rrp then the value would be brilliant.

    • extermin8or2

      Oh and a 4gb men card in the box at least.

  • landon

    that would be awesome if they bundled it with
    the ps4

    • Furious Francis

      That would cost so much

  • Bilbo

    Stop raping gamers on the price of memory cards.

  • Pauperhomocomingdown

    The Vita’s considered dead by pretty much everybody in the industry. Time to face the facts PauperStation N4Gtards! Making it a poor PS4 controller without all the buttons won’t save it either.

    • Thomas

      Quit being a dumb faggot.

  • Alex

    Don’t charge $80 for a memory card

  • N4GCrossingEden

    The Xbox Portable (if Microsoft ever releases it) will smash anything Nintendo and Sony could muster.

    Sorry Drones and Slaves, Microsoft is DOMINATING once again!

  • jspillen

    Most gamers don’t realize that the only way to keep a new device like the Vita on store shelves incentive has to be given to retailers. Unfortunately, in order to keep a device that features downloadable software on shelves you have to have an accessory that continues to make money for retailers in the DLC world. Well memory cards were the answer. More than 50% of the price of Vita memory cards goes to the retailer. That is how the Vita stays on store shelves.

    • Guest

      Then it should be removed from store shelves as it is dead anyway.

  • Guest

    At this point, NOTHING is going to save the Vita! It’s the worst selling gaming device ever, you can clearly see that in the launch aligned graphs on VGChartz. It’s over for this DEAD (how ironic) Vita and all the lemming $0ny paupers in the world that bought into $0ny’s overhype need to be made well aware.

    • Giuseppe Nelva

      You don’t seem to be very much in touch with the current conditions of the market. Relying on VGchartz doesn’t really help in that.

    • PlayMatt

      Wii U is selling worse then Vita! The reason PSVita is not selling well is that the PSP is still really strong!

      • Magnumsally

        actually it isnt./

      • Furious Francis

        As of this moment, the Wii U is selling better than the Vita due to Pikmin 3. In the US, sales are higher, in Japan, Pikmin 3 has boosted sales, and Europe PS Vita and Wii U are about neck and neck.

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  • Stranger On The Road

    For all its worth, some retailers in the UK are already selling the PS Vita bundle (including 8GB memory card and 10 games) at a price that is lower or matches the 3DS XL.

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