News, PC, Platforms, Xbox 360, Xbox One

Microsoft Plans Big Transmedia Push For New and Existing IPs Across Many Platforms and Channels

by on October 7, 2013 11:47 AM 58

Recently Microsoft Game Studios published a new career opportunity ad that sounds definitely interesting, hinting to plans to  “develop and craft new, long-term, transmedia IPs for the entire Microsoft Studios portfolio”.

Here’s an excerpt from the ad with the most relevant parts bolded:

The Narrative Design team at Microsoft Studios is looking for an experienced producer, from the gaming and/or other entertainment industry, with exceptional creative, collaborative, and diplomatic skills to join us in developing and crafting new, long-term, transmedia IPs for the entire Microsoft Studios portfolio.

As a Narrative Producer, you will work closely with the Narrative Design team, game leads, external partners and other key stakeholders to design and implement multiple-year franchise plans from concept. These plans will include core, broad-appeal, and casual games; console, PC, tablet, and mobile platforms; books, graphic novels, comics, and other tangible media; and linear media such as television, webisodes, and film. Just as importantly, this producer will also be engaged in identifying genres, platforms, media, and technology not even considered yet for distributing through both traditional and new media outlets.

This is a once-in-a-lifetime opportunity. Help us champion story and design narratives and franchises for video games and entertainment experiences for one of the world’s leading game publishers using the most exceptional, cutting-edge technologies.

  • Participate in driving and crafting narrative, franchise, and transmedia strategy, planning, design and implementation for both existing and new IP.
  • Ensure the quality of stories, character development, world building and other narrative features on all assigned projects.
  • Assign staff writers and designers to appropriate projects. Find and hire new talent as needed for the success of projects.
  • Partner closely with narrative designers and production release managers to see that production and distribution are achieved.
  • Participate in pitch kit creation.
  • Manage franchise and transmedia schedules.
  • Liaison with and pitch to internal and external partners, including executives, producers, developers, incubation teams, and talent.
  • Co-develop and manage story bibles.
  • Own IP continuity.
  • Develop new IP.
  • Perform extensive developmental editing, from concept through release.
  • Mitigate early-stage legal, geopolitical, and ratings boards issues.
  • Liaison with Marketing, PR, Trustworthy Computing and other necessary departments to ensure that projects are positioned properly and meet necessary clearances.
  • Work with nascent technologies to develop new ways of telling stories in the twenty-first century.

The project definitely sounds quite interesting, and the ad seems to indicate that the Halo TV series announced at the beginning the year is just the tip of the iceberg. Maybe one day not too far in the future we’ll head to the theaters to see a Ryse movie, or we’ll turn on our TV to check out a Forza Motorsport TV series.

Join the Discussion

  • KHROMA

    While I applaud a focus on new IP, you’d think they would have done this a couple of years ago to build stuff up for the XBO’s launch/first year.
    As for specific new IPs, I wonder when we’ll see more of both Quantum Break and that Black Tusk game.

    • jdp12

      how does this imply a focus on new IP? of course there will be new IPs, just like last gen for M$, doesn’t mean that they’ll be focusing on them

      • KHROMA

        I don’t take your meaning. If they’re looking to create new IPs, of course they’re focusing on new IP. It doesn’t mean they have to disregard existing franchises to focus on the new stuff. They’re a big company.

        • jdp12

          what i mean is that they’ll prioritize existing franchises as they did last gen, for the most part

          • KHROMA

            Well, possibly, but they’d be crazy to de-emphasize successful franchises if they’re essentially easy money. From the sounds of this job spec though, it seems like they’re looking to create long-lasting new IPs.

    • JerkDaNERD7

      True. But they obviously had the lead and didn’t see any significance in creating major first party studio games.

      This time around they see it’s benefits and needs, since both consoles are launch this year. IT’S GOING TO BE PURE GAMING COMPETITION THIS TIME AROUND! AND BOTH ARE GOING TO BRING THEIR BIG GUNS OUT!

      Gaming is going to be sweet!

      • KHROMA

        Yeah, I do feel like they’ve taken their foot off the gas a fair bit over the last couple of years. I get the feeling they’ve been bolstering their own studios a bit recently though, and with this job listing I guess we’ll be seeing a bit more from them in terms of new stuff over the next few years.
        I agree with that, it’s going to be great for those of us that are platform-agnostic! Now I just need to find the time to play everything… after I get through my 360/PS3/Wii/3DS/Vita/Steam backlog :/

        • Crapgamer

          It’s a tough thing to do, Microsoft had amazing exclusives and new IP’s to launch the Xbox 360 right away, where as the competition (PS3) took a couple of years before getting anything tangible. There comes a point where you have to focus on the next console, and Microsoft was still able to have great games utilizing XBLA and giving their fan base the AAA exclusives they bought their Xbox 360′s for in the first place with the likes of Halo, Forza and Gears Of War.

          It might not be personally what you like, but as someone who has an Xbox One pre-ordered with Ryse, Forza 5, Dead Rising 3, I’m happy.

          • KHROMA

            Yeah, I agree with that; MS seem to be a bit more front-loaded, whereas Sony take a while to get up to speed.
            FWIW, I thought 360 still had some excellent console exclusives later in its cycle – big RPGs such as The Witcher 2 and more niche stuff like DoDonPachi and Akai Katana. It’d be nice if they had the odd one-off late-gen first party game though, something like The Last of Us on PS3 for example.
            I also have an Xbox One pre-ordered (along with FM5), and I can’t wait. I’ll also be getting Killer Instinct (played it, loved it) and Crimson Dragon (massive Panzer fanboy here) on day one (and DR3 if I can afford it!). I’m also a massive Halo fanboy, so I can’t wait for that. I’m looking forward to seeing what 343 can accomplish on new hardware.

    • Nick TwinkleToes Setzer

      You clearly havent seen what they have in store for the first year. (Especially compared to PS4..)

      • KHROMA

        Actually, I have, which is why I have an XBO pre-ordered and not a PS4. As far as new, first-party IP though, only the Black Tusk game comes to mind. My point was not that there’s nothing coming, just that I’m surprised they’re hiring for this job now – it seems more like something you’d do in the year or two before a new hardware launch.

        • Nick TwinkleToes Setzer

          I think this position is more to ensure a steady stream of new games for pc and xb1 … where as xb1 has had this position all along (phil spencer for example does this)

          • KHROMA

            In reply to your edited comment above, I’d forgotten about Project Spark – I don’t know how that happened, I even signed up for the beta! Looking forward to that. I’m also looking forward to Titanfall – I wanted to try it at Eurogamer Expo but the queue was insane.

            I think you’re missing my point a little though; I was talking specifically about new first party IP (as this is what the above job spec is about), rather than all releases from all comers. I’m actually pretty happy with the line-up for the XBO.

      • Bankai

        The PS4 has more AAA titles coming out in its first year than the Xbone. Plus, over half those games were originally meant to be on PS4, but Microsoft went around buying everything.

        • foureyes oni

          While i’m sure the ps4 will have a ton of AAA first party titles wev’e only heard of 2 coming out next year and they are infamous and that 1800s game. Now i know they said they would have like a 100 games available next year for the PS4 but this doesn’t exactly inspire confidence.

        • Jonthelog

          Over half were intended to be on PS4? LOL

          Forza 5, Halo, Black Tusk’s game, Fable Legends, Project Spark, are all first party. No way that those would be on PS4.

          Ryse, was originally started with Kinect on the Xbox 360. It was always an Xbox exclusive. That is already 6 of the games he named.

          Microsoft owns the IP of Killer Instinct, so that was never going to be on PS4. Then Microsoft owns the IP for Quantum Break. I highly doubt this was going to PS4, as Microsoft already had ties to Remedy b/c of Alan Wake. So that is 8 of 12 that he listed that were not planned for PS4. Most of those games were never meant to be on PS4(and aren’t).

      • foureyes oni

        the problem is all these titles: Halo, Black Tusk game, Fable Legends,Sunset Overdrive, and Quantum Break were all cg.

        • Nick TwinkleToes Setzer

          Well funny you mention that because the order 1886, rime, that sidescrolling game (and whatever other indies they have, I personally could care less) have all been cgi too… but at least the cg games for ms are from well known well proven devs and are aaa titles.

          • foureyes oni

            okay the order 1886 was in game engine supposedly from what i’ve found, rime i’m not to sure on since honestly him just running through a forest or beach doesn’t strike me as cg since it looked nice but not really cg , i’m guessing resogun is your sidescrolling game but that was in game footage. i’m not sure what cgi youv’e been talking about. cgi is still just cgi even if its from a well known developer. the difference so far was that a lot of the xbox one videos were just plain cg while the ps4 were more gameplay. Sony obviously learned their lesson with the killzone cg trailer. i’m not hating on the xbox one its just i don’t like pure cg trailers it just deceives you, mix in some gameplay with the cg then i’m alright.

          • Nick TwinkleToes Setzer

            Let me rephrase then, they are all just videos of the game showing no actual game value. It’s called a placeholder, it gives you something more to look at then just HALO 5 written across a screen, or THE ORDER 1886 written across a screen.

          • foureyes oni

            placeholder makes me just cringe TLG or FF13 versus(FF7 remake lol) . either way Microsoft has a bunch of great games in the works for Xbox one none are really my cup of tea (except maybe killer instinct) . and the trailer for halo was a smooth move , completely expected but a smooth move nonetheless.

          • Jonthelog

            If I remember correctly, they said that the Black Tusk game was in engine.

          • foureyes oni

            yep your right its running in their new game engine.

      • You are flat out wrong

        Of that list, four games are launch titles and only two (Project Spark and Titanfall) are confirmed 2014. All the rest are TBA and most are little more than five second teasers at this point. On top of that, Spark and Titanfall are on 360 and PC too which destroys any incentive anyone has to get it on the Bone.

        Also, please do not lie. 720p digital-only Filler Instinct with six characters and one year of development is not AAA.

    • Crapgamer

      Doesn’t make a lot of sense to launch new IP’s at the end of a console cycle, much better off creating them and drawing in new people at the start of a cycle. They have quite a few new IP’s coming in the first year of Xbox One.

      • KHROMA

        I do understand wanting to draw people to their new console at launch, that makes perfect sense. But they also have ~80 million 360 owners out there, many of which likely won’t be upgrading immediately. I will, but I’m probably in a minority.
        As for new IPs, yeah there are a few and I’m looking forward to seeing more of them. They’re mostly 3rd-party though, and while there’s absolutely nothing wrong with that, this job spec seems to be about an increased first-party focus on new IP, hence my point.

        • jdp12

          most people are upgrading to PS4 right now, so yeah you’re definitely in the minority

          lol

          • KHROMA

            I know three people buying an XBO and one buying a PS4 *shrug*
            I’ll get one when there’s something I want on it, just like I did with PS3.

          • Crapgamer

            I’m getting an Xbox One on day one, all the people on my friends list are sticking with Xbox as well. Seems to have the better launch lineup and the online service is stellar.

          • jdp12

            it’s not all about launch, Sony clearly has a better history of supporting their consoles with new and innovative AAA games

          • You are flat out wrong

            So stellar you can get all the supposed advantages of the Xbone everywhere else!

        • Crapgamer

          Xbox 360 still has life in it, it’ll probably still get some exclusive XBLA stuff, and I know it’s getting a version of Titanfall, Project Spark and Zoo Tycoon. Fable Anniversary is also coming out for the 360 early next year. That new Free-2-play Crytek game Warface is also coming early next year, and World Of Tanks is coming out this year for Xbox 360.

          I think that’s a lot of support 8 years into a consoles life. People bring up PS2 support like it was “all that”, and they did continue to make PS2 consoles after the PS3, but Sony stopped support with first party games way earlier, it was around 2008 I believe. So the PS2 had a run of 7 years of support, and Xbox 360 is going beyond that.

          • KHROMA

            Very good points. I think it’s just, like you said earlier, Sony taking a bit longer to get up to speed. So then you tend to get big games like TLoU and Beyond later into the generation. It does feel like there hasn’t been a new first-party IP in a while though – I’m trying to think what the last one was.

          • Crapgamer

            Well State Of Decay was released on XBLA, and since it’s been successful they are making a full on MMORPG version for Xbox One. The last new IP released at retail I believe was in 2010 or maybe 2011. Ryse was actually going to be a 360 release and was moved to Xbox One.

          • jdp12

            State of Decay is on PC, and is not developed by Microsoft.
            We’ll stop seeing games like this not reaching PlayStation once devs are actually allowed to self publish their games on Xbox Live

          • KHROMA

            I remember Ryse being unveiled at, I think, E3 2010. It was pushed back along with Crimson Dragon (which, in hindsight, I’m perfectly happy about).

          • jdp12

            it’s that Sony likes to support their older consoles, plus obviously the majority of PlayStation owners will not buy a PS4 at launch, so you have a larger install base (& thus, more sales)

          • jdp12

            you’re looking at it wrong.

            sony continued PS2 2 years into the PS3′s lifecycle

            and when you compare 2013 playstation games to xbox 2013 games the difference is huge….

            here’s a nice image: http://i.imgur.com/zl10SZ0.jpg

          • KHROMA

            There’s at least four 360 games missing from that off the top of my head. And at least one from the PS3 side.

            It only really matters if you’re only going to buy one console, anyway. I’ll get both and have the best of both. As things stand at launch, the XBO has three or four games I want to play and the PS4 has none. When the PS4 has something I really want, I’ll get my wallet out.

          • jdp12

            XBLA games don’t count btw

          • KHROMA

            Well clearly, it says retail releases. The four games I was thinking of were all retail releases.

          • You are flat out wrong

            Considering XBLA games are the only things that have been propping up the 360′s meagre line up for the last two years, Xdrones snickering about “indie crap” is extremely hypocritical.

          • foureyes oni

            that is not a lot of support especially considering 2 of them are F2P not that there is anything wrong with F2P.

  • EX+

    This is almost the same thing that Sony said. Is it a response to the SteamOS?

    • JerkDaNERD7

      Whaaa?

      I don’t see how Sony or SteamOS has to do with this.

      • EX+

        The whole streaming service thing with the games on multiple devices, the PC being the key to what I’m saying.

        • JerkDaNERD7

          Still don’t see how even streaming is related to this.

          I see, the brain only sees what it wants.

          This is about game development. Example of what Microsoft is doing with Lift London.

          So quit being a fanboy ass muncher!

    • Nick TwinkleToes Setzer

      Yea we all remember sony saying that…

    • X1ultimateGamer

      STFU with Sony retard this isn’t Sony fuckin article

  • Bankai

    About time they’re focusing on their abysmal first-party support, instead of buying everything. Although I doubt they’ll be able to touch Sony or Nintendos first-party offerings.

    • Guest

      Everything they buy eventually turns to crap too.

    • iddie

      They’ve already surpassed Sony’s first-party offerings. The launch games have proven that.

      • foureyes oni

        there has been way to much drama with their launch games for Microsoft to have proven anything. Just thinking about ryse gives me a headache and killer instinct supposedly had a whole bunch of things pulled out for it to reach 60fps. dead rising was targeting 30 fps. I remember Forza had some issue but forgot what it was.These games seem interesting (especially killer instinct) they just needed maybe 6 more months of work on it. These games without their issues would have beaten Sony’s line up but thats just my personal opinion.

      • Sal Canete

        Capcom and EA is a first party publisher for Microsoft?

      • fyu

        ‘They’ve already surpassed Sony’s first-party offerings’…LOL…so you judge the console for next 5-7 years only by launch games?nice…Sony only show two games from their big first-party studios (Killzone from GG and Infamous from SP)…And thats because the other has just released their new games for PS3 and Vita (GOW Ascension, TLOU, Beyond, GT6, Tearaway). Let see when Naughty Dog, SSM, Media Molecule, Polyphony Digital show their games…dont forget about Quantic Dream and smaller studios like Ready at Dawn and Sony Bend

      • ex-xboner

        HAHAHAHAHA, nice joke .. buying 3rd party exclusive

    • hiruu

      Right…because Sony didn’t BUY tons of developers?!?!? It is always comical when people overlook the fact that when you look across the spectrum of top tier developers of Sony, they were almost ALL purchased entities!

  • You are flat out wrong

    More crap TV tie ins on the cards then?

    Though the idea of a continuing Ryse megafranchise is hilarious considering how hard the “game” is set to flop.

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