The release of the Xbox One is approaching fast, and shops are starting to receive their promotional materials and to set up their aisles for the big day.
Here’s how a Best Buy store is preparing to receive Microsoft’s new console, as reported by Hawk269 on Neogaf.
Below is an image of the main aisle as you walk into the Best Buy Media area where Best Buy plans to promote in-store for the Xbox One. The first image is the main (1st) aisle in the games section, this is the one that faces guests as they enter the store, at least in my local store. Speaking with the Supervisor of the department, in this section which is 12′ long, they will be receiving an interactive set up for people to play the unit and this will be set up in the center of the 12′. On the left/right side (4′ each) they plan to have additional items.
In the other shot, this is a 8′ section they dedicated in the software aisle, they will have a separate software, accessories, consoles in this section as well.
According the Media Supervisor, they should be receiving interactive displays for the Xbox One shortly, but he had not time table as to what that meant.
Looks like the folks at Best Buy are preparing for the Xbox One. Are you?
As a bonus, since it’s good to show both sides of the battle, you can check a couple pictures of the PS4 aisle under construction here.