Okay, so you waited way too long to pre-order a next generation console and now it’s just too late. I think we’ve all been there at one point or another and it sucks. Well, I’m here to tell you that all hope is certainly not lost. You might be able to pick up a PS4 or Xbox One without a pre-order–you’ll just have to be persistent.
Big Box retailers such as Best Buy and Walmart will be the walk-up retail vendors most likely to carry the largest supply of PS4 and Xbox One consoles as we approach this coming holiday. What you may not know, and what they certainly will not tell you is that not only will they all be replenished plenty throughout the holiday shopping season, but there’s actually a “perfect” day for you to shop; where your chances of landing either one (or even both) of the consoles are in your favor.
That day is any Sunday after launch.
Here’s how it all works. Every weekend during the holiday season you’ll notice that Best Buy, Walmart, and Target will have circulars in that weekend’s Sunday Edition of your local newspaper. What you’ll notice upon reading closely is that many of those circulars will mention that they have “the new hottest” whatever, and that it will be in stock on Sunday. In the fine print at the bottom, you’ll likely see a disclaimer that describes whatever the customer purchase limit is, as well as a store minimum quantity.
Basically, these retailers will not publish circulars describing products that they do not have on hand. And what most of them do is literally hold inventory that comes in during the week in order to fulfill their Sunday circular promotions. This was a tactic that I experienced back when the PS3 and Wii (the latter being the equivalent of finding a mythical unicorn in that holiday launch in 2006). People were going crazy looking for both consoles (more so the Wii at the time) and I was able to help friends and family pick them up with ease.
But again, it’s all about that Sunday circular. So if you really, badly need that next generation console, all that it should take is a couple of early Sunday mornings and some patience. Also, if you plan on picking up more than one, bring a friend to avoid any of those pesky limits. Happy shopping!