Sony’s initial sales target for the PS4 is quite lofty, with a projection of five million units shipped by March the 31st. Analyst Damian Thong from the Tokyo branch of Macquarie Group feels that hitting that target is critical for the company’s financial restoration, and the result might reflect on President and CEO Kaz Hirai himself, as he told Bloomberg Japan.
Sales of the PS4 will be seen as an indication of the ability of Kaz Hirai as President.
If the PS4 sells below expectations, skepticism will strengthen on whether Sony can really restore (it’s finances) or not.
Considering the level of hype, I’m quite confident that the PS4 will hit the mark, but who knows, I may very well be wrong. What do you think? Will they make it?
As usual, we’ll have to wait and see.