Sony’s Adam Boyes: “PS4 Put Gamers First From the Start,” Microsoft Focuses on a “Wider Reach”

The marketing message of the PS4 seems very focused on gaming, like its features set. It’s so much focused on games that Sony seems to have forgotten non-gaming features that some deem indispensible. VP of Publisher & Developer Relations Adam Boyes is very clear in mentioning that Sony has been very firm on that standpoint from day one, as he said in an interview on VentureBeat when asked about the Xbox One.

We’ve been focused from day one on gamers and the best video game content for games. I think [Microsoft has] been focused on a broader reach. PS4 put gamers first from the start. We learned our lesson on PS3, when we went a bit broader. Now we’re back to the basics of making the best console with the highest performance humanly possible.

Despite that, he still mentioned that multimedia features aren’t being overlooked, even if the focus remains on games.

No, we’ve talked about it. At E3, we talked about the stuff we’re doing with Sony Pictures. We’ve recently announced all the great video services we’re going to have online. So that’s absolutely part of it.

But primarily the focus is to have amazing game content. That’s why we put so much focus on putting in the GDDR5 [graphics memory], putting in a great GPU [graphics processing unit], being able to push as many pixels as possible — to deliver all that. I think we’ve built a really great ecosystem [with second-screen functionality with the PS Vita and companion apps, and with social sharing] that continues to extend that core gaming experience. We’re going to have other stuff here and there that complements smaller, bite-sized content, but that’s really our focus, and we’ve been doing a pretty good job so far.

It remains to be seen if such a strong focus on games will lead the console to success in today’s market, where so many devices try to do everything. Maybe going against the flow could indeed be a winning tactic, for once.

Join the Discussion

  • nyshotgun05

    Personally glad that his decision was made by Sony. Don’t think I would 100% agree with Sony if they went with the Microsoft approach.

    Gladly picking up Battlefield 4 tonight with my PS4.

    • Balalaika

      I got the PS4/BF4 bundle too~ I hope to see you online.

      • nyshotgun05

        Ditto, PSN is the same as name.

        • Gamerrr

          Enjoy… I’ll have to wait two more weeks but i’m looking forward to the announcements.

          • nyshotgun05

            Another shipment within the two weeks? I hope that true because my friends couldn’t get their preorders in on time.

          • Gamerrr

            No bro i live in Amsterdam so it wont be out untill the 29th Grrrrrrrrrr… :p

    • Steven Solidarios

      Agreed. See you online.

  • Guiseppe Mario Mazzola

    I am hopeing sony come;s out and say;s something for uncharted 4.Does anyone know when sony will be giveing us that anoucment.

  • Sik Beni

    Sony already tried the “It only does everything”, let Microsoft make that mistake now with their “All in one”.

  • islan

    We’ve been arguing about it for years now. Hardcore vs. Casual. Real Gamers vs. Real People.

    This is it. Now is the time.

    Now is the time that we make proof of all our contention. If you are a Gamer, you will get a PS4. If you are a Real Person, you will get an Xbox One. If you are a technophile, you will just not shut up about how you don’t need anything but a PC.

    If you are somehow a Real Person that is also a Gamer, then God save you.

    • Not A PC Gamer

      Haha, not sure if being sarcastic or not, but your post really made me laugh.

      • islan

        A little from column A, a little from column B.

        • Not A PC Gamer

          Haha! 🙂

  • Eagles83

    This is a meaningless comment. Microsoft is focusing on games as well but it is possible to focus on more than one thing at a time. Just because you have more features it doesn’t mean that anything else is necessarily diminished due to that.

    Sony’s failure with the PS3 wasn’t the broader approach that they tried to go after but rather the technical choices that they made for their hardware. They originally tried to do everything with the Cell and SPU’s without having a gpu. The last minute addition drove costs up along with the bluray inclusion. I was happy to pay the extra for the bluray drive back then as I am happy to pay for the kinect now because I like the additional functionality. However if they would have had the proper plan to begin with they could have included the bluray drive at a lower price. Did anyone question them not putting gaming first back in 2007 or even think that gaming wasn’t the primary goal? Of course not………all of this talk is just marketing spin to drive consumer confidence in the product. We already have that with the PS4. You can quit talking about it.