Sony General Manager: “Too Much Emphasis is Placed” on PS4 Day One Sales

Sony Computer Entertainment Canada VP and General Manager Steve Turvey thinks that day one sales are important, but maybe too much emphasis is placed on them, while the road to lasting success is still long, as he told GamesIndustry International today.

It’s great when something is received well by your customer base on day one and out of the gate. And when you have day-one demand, it’s exciting to be a part of. But as we’ve been through other iterations of PlayStation, the lifecycle is a long one.

We’ve prided ourselves on sort of future proofing many of our consoles and building future technology into them so that it is in your living room and capable and functional seven to 10 years from now. So while launch is important, it’s not everything…

Day One is certainly very important, but maybe too much emphasis is placed on it. The long-term success is built over time. You see PlayStation 3, many would suggest it struggled out of the gate, and yet 80 million homes worldwide now are enjoying it, so it would prove to be a success.”

While it’s definitely hard to disagree with Turvey on this, it’s worth mentioning that this is something easy to say when you’re sitting on a million day one sales. I actually wonder he was smirking as he said it…I know I would be.

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