Sony Exploring Promising Chinese Market, Nintendo Has “No Plans” for the Country, No Comment from Microsoft (UPDATED)

The Central Government of the People’s Republic of China finally lifted the ban on foreign game consoles a few days ago, and many are wondering what the big three console manufacturers will do and whether they’ll jump to the chance of a promising and enormous untapped market or not.

A Sony spokesperson told Reuters Japan that the company is looking at the Chinese market with a degree of interest and is willing to explore the possibilities:

The Chinese market has been recognized as promising, so we’ll continue to explore the possibilities.

On the other hand a spokesperson from Nintendo mentioned that the company has “no plans” to expand in China at this time, despite the fact that the news of the lifting of the ban sparked a 7.5% surge in the value of the stock of the historical manufacturer from Kyoto.

Update: a different Nintendo spokesman, Yasuhiro Minagawa, told Bloomberg that the company is studying what it can do in the zone.

Microsoft didn’t comment on any specific plans for the console market, however Chief Executive Officer of Greater China Region Ralph Haupter gave a generic mention of the existing partnership with Chinese IPTV giant BesTV to grow “a new development ecosystem in China.” Microsoft invested 237 million dollars in the partnership last year.

We’ll have to wait and see how the situation will develop, but rampant piracy within Chinese borders could still put a damper on any real expansion plans, especially since the government hasn’t exactly approached the issue with an iron fist so far.

Join the Discussion

  • Skyer Ist

    Nintendo works under iQue brand in China:

  • Rinslowe

    Instead of just updating in article on Nintendo’s obvious interest in the Chinese market. How about updating the title heading instead? Meaning more than just (updated)
    Mainly because the first supposed “spokesperson” is apparently anonymous. While the update at least has a name to it…

    • Giuseppe Nelva

      Because this is the site’s policy for updates.

      And since the “supposed” spokesperson comes from Reuters, which is one of the most reputable news sources on the planet, it has just as much weight and credibility as the other source.

      • Rinslowe

        Lol to your claim at credibility. No name… no cred. Simple.
        But I won’t push the point. Not actually here to start a feud over opinions.

        • Giuseppe Nelva

          Have you ever heard of Reuters?

          Are you perchance claiming that one of the most relevant news agencies on the planet would just invent a source?

          Sorry, but you’re not being realistic. Simple 😀

          • Rinslowe

            Lol, no need to start with the passive insults. Reuters…
            Like I said, not looking to start a feud, pal. And not claiming anything at this point except skepticism.

          • Giuseppe Nelva

            It’s not a passive insult, but claiming that one of the most respected and relevant news agencies of the world is just inventing a source is not very realistic. I hope you’re aware of that.

          • Rinslowe

            Again with the “have you heard of….” “I hope you know how wrong you are”…. Lol, dude. How many times do you need to hear it. Not looking to continue this subject except to say. Am I foolish to be skeptical? Regardless of the source? I think I’ll make up my mind on that account thanks all the same.

          • Giuseppe Nelva

            Foolish? No. Just not very realistic. Reuters has created a steel-clad credibility in reporting news since 1851. When they mention a source, it’s as credible as it gets.

          • Rinslowe

            Actually I agree with your description of Reuters. But will remain skeptical all the same. Not as in – is the source from Nintendo -, but is the “source” (spokesperson) correct on the topic they’re reporting. I was skeptical of that before the update. For good reason.
            FYI, this isn’t a flip flop, lol. I was simply skeptical on the credibility of the source and the topic. Which you can see, from my original comment… Not edited, as I’m sure you can see that also. Not trying to be clever either, but my issue wasn’t with who was relaying the information but who was talking about it.
            Maybe you think that’s not a cool move, but it wasn’t not obvious to begin with…

          • Ritsujun

            I bet the clown never heard of Reuters.

          • Rinslowe

            Why with the insults?

  • PachterStation

    China and Japan are not the best of friends, but strange that many Japanese companies, their products are made in China. Can’t see how Sony, Microsoft and Nintendo can take the money in China, as the majority of its population are poor and there will be many restrictions. I can see Sony jumping in head first, but not Microsoft. Microsoft will have a worse situation than in Japan. As for Nintendo, things are not going too well with the Wii U, only the 3DS is keeping them alive. Somehow, I can’t see Nintendo doing it big in China until it gets back on top with a home console. But as mentioned, restrictions will be a big stumbling block.

    • Rinslowe

      In other breaking news the weather in the UK looks to be getting a bit better from brisk to a little bit less brisk.
      But could still provide some unpredictable moments of freezing over. Hardware may degrade during overheating. But try a real freeze and it never recovers…