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Namco Bandai Named Most “Powerful” Japanese Video Game Company, Sony Drops Sharply, Nintendo Collapses

by on January 20, 2014 5:42 AM 44

Every year Japan’s prominent business and economy magazine Toyo Keizai publishes the “New – Corporate Power Ranking where it grades Japanese companies on four parameters: growth, profitability, safety and scale.

Each parameter is given a score ranging from 500 to 1000, and then the sum of the four scores determines the overall ranking in a list of 2,000 corporations. Below you can find the Japanese video game companies that appeared in the list published today, with their overall ranking  and their position in last year’s edition.

  1. 126th – Namco Bandai – Last year’s position: 442nd
  2. 157th – Broccoli – Last year’s position: not ranked
  3. 173rd – Nihon Falcom – Last year’s position: 215th
  4. 292nd – Sony – Last year’s position: 163rd
  5. 318th – Capcom – Last year’s position: 701st
  6. 363rd – Sega – Last year’s position: 133rd
  7. 363rd – Marvelous AQL – Last year’s position: not ranked
  8.  390th – Tecmo Koei – Last year’s position: 451st
  9. 567th – Konami – Last year’s position: 355th
  10. 1647th – Nintendo – Last year’s position: 219th

According to the list, Namco Bandai is the most “powerful” between the Japanese video game corps with the following scores: growth 881, profitability 807, safety 973,  scale 644.

It’s also interesting to see smaller companies like Broccoli and Nihon Falcom up there in the top 200. Nihon Falcom received very good scores in growth and profitability, and a whopping 982 in safety, while its scale score was only 556. Broccoli was very high in growth and safety and a bit lower in profitability, with again a low score in scale. 

Sony didn’t make the top 200, losing 129 positions since last year. While it received a full 1,000 in scale, its other scores were rather unflattering with growth 673, profitability 785 and safety 740.

The video game company that got hit the hardest this year is Nintendo, which isn’t too surprising given the recent news. Kyoto’s historical developer collapsed from last year’s 219th place to 1,647th. It still got an excellent safety rating with 998, while profitability and scale were average with 774 and 708. What really penalized Nintendo was an awful growth score: It was awarded the lowest possible 500.

Join the Discussion

  • bowserslovechild

    Not really surprising about Nintendo (given their current Wii U woes), but Sony? That’s a surprise for Japan, especially since they are anticipating PS4 so highly. Namco-Bandai though, that’s intriguing to see.

    • Wheresmymonkey

      PlayStation is only a tiny part of Sony. The rest of the company is in a worse state than Nintendo is in, despite its relative success PlayStation also costs sony a lot of money and has never been very profitable for the company on the whole.

      • Bjoernsen

        I wouldn’t go as far as saying worse state than Nintendo is in. Their TV business is having problems, but cameras, phones and entertainment is recovering.

      • kenny Loh

        It still in 292nd in all japanese company at least, that mean they are still earning money with PS4, if without PS4 Sony surely will in troubled.

      • Gariya

        “has never been very profitable for the company on the whole”

        Really? Not even PS2?

        • drproton

          It was a profitable venture until the PS3 launch. I’m glad they didn’t let that single, though disastrous, event discourage them from launching more consoles.

        • NeoTechni

          Exactly. He’s lying. Even PS1 was very profitable.

      • Bankai

        The rest of the company is in good shape, excluding their TV division, which is having minor issues. And the PlayStation division didn’t slip out of profitability until they were forced to take losses on PS3 sales, but the PS4 will be very profitable.

        • garf02

          actually only music and insurance are in good shape and is what its been carry the whole company since PS3..which lost all the profits from PS1 and 2

  • RealityCheck2013

    Hopefully SONY will jump ‘UP’ once the PS4 hits Japan(it sounds like it will be a big seller there to) :P

    • Jason Mourn

      Too much dreaming will affect your mental healthness

      • Gariya

        A Japanese-made RPG is not a JRPG. Okay, got it.

        • Sean Sharpe

          No, just because a game is made in Japan doesn’t mean its a JRPG.

          The terms “JRPG” and “WRPG” are new, having only really appeared this generation, when computer-style role-playing games (that just so happened to be produced by Western companies) started to appear on consoles.

          Before that, what we call a “JRPG” now was called a console-style RPG (or a “light RPG” in Japan, I believe) while what we call a “WRPG” was called a “CRPG”.

          It has absolutely nothing to do with the geographic location of the developer or even the primary platform of the game, as much as the design. Hell, back in the 90’s there were a couple of console-style RPGs, designed by Western developers, released exclusively on the PC; Septerra Core comes to mind. Nowadays, it would be considered a JRPG.)

          • kenny Loh

            i don’t really have any idea what you are talking about? A RPG game made in Japan doesn’t mean it a jrpg?

          • Adam Antium

            nope, it means its a light rpg or a console rpg, i refuse to accept the new terms.

      • Bankai

        Dynasty Warriors, Deep Down, Yakuza Ishin and a few others. Only an idiot would think Sony is paying more attention to the west than its own homeland.

        And before you try and bring it up, Sony delayed the PS4 in Japan because it’s initial lineup was western-centric and they wanted the Japanese to have games that suited their tastes at launch.

        • Terramax

          To be honest, it’s most definitely true that the console is targeted more for Western audiences, which is why Sony worked a lot closer with Western devs whilst planning the infrastructure of the console, had westerners design and build the console, and why more of Sony’s 1st party devs are making games more in sync with what’s popular in the west. Notice how most of the Japanese orientated games are by 3rd party?

          Yes, the console is being released later to give Japanese game companies more time. But that’s likely Sony scratching Japanese DEVELOPERS’ backs, not doing the Japanese community a favour.

          Bottom line is, home consoles aren’t as popular in Japan as they used to be. It makes sense they’re making less effort in their home territory.

      • Terramax

        Having lived in Japan for 1.5 years, I’d say it’s not just the kinds of games, but the amount of exposure the game/console has. Advertising is key here. Even Nintendo’s Wii U saw a major increase in sales thanks to a very aggressive marketing campaign during December and early January.

        Right now, Sony are currently marketing the PS4 ‘fairly well’ with posters around most stores which sell games. There are all sections in stores with boxes of games being released for the PS4 at launch and a TV advertising its various features.

        Supposing Sony begin marketing the console aggressively in the same way Ninty recently did, the PS4 will sell pretty well, at least to begin with. It’s whether it’ll maintain momentum that’s the main question.

      • LinD L Taylor

        NO WAY! THE PSP Stinks All like something japanese.
        No DOUBT if you were an otaku you bougth sony’s psp.

  • Chris99

    Maybe its because of the vita and with sony focusing too much on the west.

    • Bankai

      The Vita is doing pretty well in Japan, though it’s likely still the cause and Sony is doing a fairly decent job of minding both the eastern and western markets. I doubt they’ll have a problem moving up the list once the PS4 launches.

  • Bankai

    I expect to see both Nintendo and Sony move back up next year, especially Sony. The PS4 is looking like it’s going to be as popular over there as it is in the west and I have a feeling it’s launch will help boost Vita (TV) sales too.

  • MyBodyIsReady

    Namco have put out some great stuff recently

    • Gariya

      Yeah, it’s well deserved for them.

      Sets an example for Square and Capcom that you can reach that high of a position and profits without focusing on mobile contents so much. Namco Bandai is still a console gaming-focused developer/publisher and I’m really grateful for that.

      • Terramax

        tbh, even though I’ve always liked Namco, I’m not sure they deserve it. They’re slipping more and more into F2P and micro-transaction models in order to make money. This can go either way for us, as consumers. Personally, I’m seriously hacked off both Ridge Racer and Touch My Katamari on the PS Vita had a big chunk of the game cut out, requiring me to pay extra to retrieve content which should’ve been in the game from the start.

        On the other hand, they are publishing games like Dark Souls and Shinobido in the West, which I’m thankful for. But I would recommend to air on the side of caution. If their new business practice becomes a success, we’ll see more prime features of games cut out, with us having to pay extra for the privilege of playing their games as intended.

  • Anime10121

    Square Enix?

    • kenny Loh

      Square-enix getting down a lot recently, i am happy it not on the list but i still dispoint capcom in the list.

      • MegaRay

        And capcom is better than half of them? What a shame

    • Giuseppe Nelva

      It wasn’t listed.

      • Anime10121

        Thats so sad to see how far the mighty have fallen :( and to think, they used to be right behind Capcom if I’m not mistaken a year or two ago…

  • Mitchell Jenkins

    It was awarded the lowest possible 500. Thats more than the 200 you get for you name on the SAT… so yeah!

  • Shady Shariest

    This came at a terrible time. With slightly less… Intelligent people bastardizing well written articles of Nintendo’s situation and where to head from now. Go to Forbes. There are couple smurt one’s there…

  • AttentionDeficitKing

    Nice to see Falcom moving up in the world! Sitting there in the top 10% (in the top 200 on a list of 2000), not to mention it’s #3 as far as VG corporations! Beaten only by the giant Namco Bandai and…

    … wait, what’s Broccoli?… well, kudos to Broccoli for being #2 of video game corporations, especially considering that I’ve never even heard of it.

    • Giuseppe Nelva

      They’re a very popular visual novel developer (some of theirs are between the most popular for ladies), they also publish manga and anime.

      • AttentionDeficitKing

        Ah, alright, then, less a “gaming company” per se and more an entertainment company (though of course, by that logic Sony isn’t a gaming company so much as its an electronics company, but whatevs).

        Regardless, good on them for a great year! And of course, I still cannot say enough about the warm feeling inside of me at how well Falcom seems to be doing! Is this love?… okay, maybe just fanboyism.

        RISE EVER FURTHER UPWARD, NIHON FALCOM! THIS IS THE YEAR OF THE ANNIVERSARY OF DRAGON SLAYER, OF THE LEGEND OF HEROES, AND OF KISEKI! CELEBRATE, AND WOW US ALL WITH YOUR CELEBRATION UNTIL WE CAN DO NO MORE THAN BOW OUR HEADS BEFORE YOUR MIGHT AND WEEP BEFORE YOUR BEAUTY!

        HERE, YES HERE IN THE WEST, THE MOST WE CAN HOPE FROM YOU IS TRAILS IN THE SKY SC, BUT THERE, IN YOUR HOMELAND, CONTINUE TO SHINE, DRAW THE LINES OF BATTLE AS THE LIGHT REFLECTS OFF OF YOUR DRAWN BLADE! THERE IS MUCH THAT YOU CAN SHOW US, I KNOW! THE SEQUEL TO SEN NO KISEKI, WHICH BROUGHT YOU TO VICTORY IN THE PAST YEAR! THE AS-YET MYSTERIOUS NEW NEXT-GEN TITLE THAT YOU ARE RUMOURED TO BE DEVELOPING! PERHAPS EVEN THE NEXT ENTRY IN THE YS SERIES WHICH WE YOUR WESTERN FANS LOVE SO MUCH!

        AND MAYBE, JUST MAYBE, IF YOUR SHINING EYES WOULD GLANCE PERCHANCE MORE THAN AN INSTANT OUR WAY, YOU MIGHT BE MOVED TO FIND SOME WAY MAKE LOCALIZING YOUR TITLES INTO THE ENGLISH LANGUAGE A SWIFTER AND SMOOTHER PROCESS! AND I KNOW YOU CAN! I KNOW! EVEN IF YOU MUST MOVE THE HEAVENS AND THE EARTH ITSELF, FOR SUCH IS THE LIMIT OF YOUR MIGHT, NIHON FALCOM – LIMITLESS ARE YOUR LIMITS, AND YOUR MIGHT STRETCHES ON INTO INFINITY!

        BUT REGARDLESS OF WHAT GOES ON IN THAT FAIR HEAD, BENEATH THOSE TRESSES OF GOLDEN RED, I KNOW THAT WHAT YOU DO IS WHAT YOU BELIEVE TO BE RIGHT, AND KNOW THAT WE ARE HERE, YES, WE ARE HERE TO SUPPORT YOU IN ANY WAY WE CAN, IF WE COULD BE SO AUDACIOUS AS TO WISH TO SUPPORT A GODDESS!


        yeah, it’s fanboyism.

    • Terramax

      Never heard of them either, even though I live in Japan. But apparently they’re a retail and publishing company, solely in Japan.

  • NeoTechni

    “Each parameter is given a score ranging from 500 to 1000″

    Why not 0 to 500? Since 0 to 500 isn’t used and no company got that, why include it?

  • TheExile285

    Holy crap, look how high Falcom is! =O

    Also, SE didn’t chart but Capcom did? There is something wrong here…..

  • Trim Dose

    damn you broccoli!!!!!!!

  • Andrés

    Well deserved Nintendo, well deserved…

  • TheScienceEnthusiast1130

    :(

  • http://ryuz4ki57inenglish.wordpress.com/ Thomas FROEHLICHER

    Senran Kagura developper more powerful than Nintendo? Excellent

    • kenny Loh

      they also make harvest moon.

  • PrinceHeir

    has to do with the release of anime games like JoJo,One Piece and the like.

    with J-Stars Victory Vs coming out, so expect more money on them!

    plus with Dark Souls II and and they’re improving Tales series to the west Namco has been pretty awesome this gen!

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