Nintendo Will License its Characters to New Partners

During the  corporate management policy briefing held this morning in Tokyo, Nintendo President Satoru Iwata announced that the company will relax its licensing policies and license some of its popular characters to new partners, as Macquarie Securities Senior Research Analyst David Gibson reports on Twitter (integrated by the liveblog on the Wall Street Journal).

Nintendo won’t license its whole portfolio, and will still consider competitiveness (partners will be accepted only if they aren’t direct competitors and a win-win relationship can be forged). This kind of licensing won’t be carried out when it would undermine Nintendo’s interests, and also includes merchandise and media unrelated to games.

The company is already in talks about licensing arrangements with possible partners. No budgets have been set for the moment, but profits are expected in the medium term.

This doesn’t mean that Nintendo’s characters will appear on other platforms. Iwata-san clearly specified that it won’t happen.

Personally, I feel this is a great idea, especially if it’ll be applied extensively to games. The possibility to use Nintendo’s characters (as Sega is already doing with the Sonic & Mario series) definitely holds the potential to entice third parties to develop more for Nintendo’s consoles. What the Wii U lacks the most is games, and this move could solve the problem in one masterful stroke, assuming that the characters offered will be attractive and popular enough.

Join the Discussion

  • Boerewors

    Finally, the long awaited sequel to:

    • Dirty Sanchez

      That was brilliant!!!I saw the whole movie

      • Boerewors

        This movie got such bad press, that till this day I still feel ashamed that I actually like it a lot 🙂

  • David Rodriguez

    I have a bad feeling about this.

    • Dollow Rlance

      I think what they mean to companies that can bring back older series, like they did with StarFox back in the GameCube Era with Namco.

    • XenoUltra

      Um Why? Miyamoto can’t think of any new ideas for F Zero. Star Fox is just sitting there…doing nothing. Mind as well just let someone do something with it..

  • everyoneknowsit


  • Dollow Rlance


    • Terramax


  • Nintendo Fan 4 Lif3

    It’s like I always say. Nintendo has a plan and they find a way out-who ever doubted me?

  • Ritsujun

    Nintenduck’s trying very hard.

  • sonyntendo
    • shinitaru

      Wow, CD-i had a touchpad controller?


        Phillips CD-i was the shiznit….used to own one.

  • Galen Nycroft

    Bad Idea. I don’t wanna see Mario’s Bad Moustache Day, or Princess Peach in a ‘hostess’ bar!

    Seriously though, Nintendo just needs to throw more cash and support behind developers on its systems. A company as big as Nintendo should have some sort of training wheels when working with smaller devs.

  • neko working

    whatever LOL


    I knew it was going to happen sooner or later for Nintendo. I just didn’t think they’d be as tight fisted at first about who, what and why….. That fist will loosen its grip soon.

  • Luis R Rodriguez

    Platinum Games can do Star Fox, Capcom can do a hybrid between Zelda and Dragon Dogma and this give chances to F zero also. Nintendo can also revive some old dead franchises to.

    • Daniel Jeanbaptiste

      I ask Kamiya he said he not gona do Star Fox after this announcement.

  • wow…
    this is a dual SHOCKER news O_o

    • Guy Brohski

      How is it shocking? Every major console manufacturer licenses it’s franchises to other companies.