Sony Creates “PS4 Lab” To Promote the Console with Series of Livestreams and “Secret Development Stories”

The release of the PS4 in Japan is drawing near and Sony Computer Entertainment is pulling all the stops to create and maintain hype in the archipelago of the rising sun. The company just created a Nico Nico channel named “PS4 Lab”  for regular broadcasts to “convey the charm of the PS4” illustrating services and features.

Each of the eight episodes will involve special guests and “secret development stories.” The first episode, to be aired on February 1st, will introduce The Playroom and Knack. SCEJA President Hiroshi Kawano will also appear.

Kawano-san mentioned in a recent interview that he has “various” unannounced titles still to disclose, so it’s possible that he’ll let something slip during the broadcast.

Below you can see the full schedule. Guests and themes for each episode will be announced at a later date. Every episode will start at 10 PM Japan time, which you can convert to your own time zone with this tool.

  1. February 1st
  2. February 8th
  3. February 11th
  4. February 15th
  5. February 18th
  6. February 19th
  7. February 20th
  8. February 21st

Join the Discussion