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Trademark Unveils Mysterious Microsoft First Party Game Development Studio: Leap Experience Pioneers

by on March 11, 2014 5:46 PM 19

On March 6th Microsoft filed an application to trademark “LXP” that turned out to be the acronym of Leap Experience Pioneers,  a new first party studio based in the US, as discovered by NeoGAF users Rösti and Kifimbo.

Word Mark LXP
Goods and Services IC 009. US 021 023 026 036 038. G & S: Game software
Mark Drawing Code (0) UNKNOWN
Serial Number 86213555
Filing Date March 6, 2014
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Microsoft Corporation CORPORATION WASHINGTON 1 Microsoft Way Redmond WASHINGTON 980526399
Description of Mark The mark consists of The letters “LXP” superimposed over an image of an astronaut.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Further research led to discovering a dedicated page on the website of Territory Studio, that created the brand identity of the new development team. Below and above you can see the two logos:

T2013_LXP_LogoThere are also two animated versions that can be seen at the bottom of this post.

The following blurb describing the studio was also available:

Leap Experience Pioneers (LXP) are an in-house games developer for Microsoft based in the US. Although they had been in existence for some years they thought it was the right time to define their identity. Something that all parts of their business could relate to, but more importantly, be inspired by. They considered themselves pioneers (as their name suggests) and wanted to encapsulate the the spirit of fronteering Americans – combining a cowboy with an astronaut with attitude.

At the moment we don’t know what the folks at LXP are working on, which isn’t surprising considering that their existence as a studio hasn’t even been publicly announced by Microsoft. Considering the timing of the trademark filing and the usual bureaucratic times for the actual registration, it’s very possible that Microsoft is preparing to unveil their work at E3.

One thing is for sure: they definitely selected ambitious name, and I’m quite interested in seeing what exactly they’re setting out to pioneer, and if they’ll really bring forth a new leap in our gaming experience.

Join the Discussion

  • kevin

    Cool , can’t wait to see what they produce

  • Flyte_79

    G*yest name ever?

    Why not just call it “Microsoft’s cloud experience emotion surface game: plant an acorn and it will grow into a tree that you can play under with Milo.”

    God Microsoft its like you’re run by butters from south park. Everything you say, EVERYTHING, just makes we want to strangle puppies…

    • lolumad

      I can smell the fear. How’s Knack btw?

      • shinitaru

        Knack is doing great, about to get a visit from Delsin Rowe. Bored of Titanfall already?

        • lolumad

          I dont have an X1 yet. But since it is the #1 preordered game its not boring. Nice try though.

          • shinitaru

            Nice try? Too bad I can’t say the same for you. When will you haters get tired to bad mouthing that old launch title. Talk about desperate

        • Steph

          U must be bored of ps4 as u constantly troll literally every single xbox one article lol, keep proving us right champ

          • shinitaru

            Look who’s talking. Why aren’t you playing TF right now? You’re supposed to have all of the consoles, right?
            I don’t expect you to reply, I’ve noticed you’re a “hit & run” kind of troll

          • lolumad

            Sorry Life and Metro LL on PC had me occupied… you’re still on here? LOL that lack of games in PS4 must be agonizing.

          • shinitaru

            Didn’t we already finish this little exchange? Feeling like you didn’t present yourself very well the first time so you had to come back and try again? Don’t take it too hard, I’m a boss level opponent :D
            I’m playing Metro LL on my PC too, got a great deal from Humblebundle last week

          • shinitaru

            and no, I have only the one account. Have no idea who’s upvoting me. Why do you ask, is that something that you do?

          • Vious

            I have to wait 2 days…… :-/

          • shinitaru

            Oh wait, I get it….

    • Steph

      Lol jealous and insecurity at it’s finest. That is why I are here after all ;)

  • Steph

    Name sounds cool, looking forward to hearing more

  • 9li8

    Their first project will probably be a dudebro shooter garbage. Featuring space marine.

    That’s what you’d expect from a first party developer owned by the company that made Dudebrobox.

  • Vious

    so Microsoft creates another games studio….ok, I wonder if any more is in the mix?

    • JerkDaNERD7

      Growth! Microsoft is FINALLY revamping their studios. They have a ton of first party IPs in development now.

      • Vious

        looking forward, I wonder if they’re going to take over Kinect titles or add to it or what?

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