During the Game Developers Conference Sony Computer Entertainment America held a very interesting panel titled “F2P on PS4-Can it Work?” addressing the company’s recent push in the free to play market, and according to the speakers, it has been a definite success, and all the free to play games offered were met favorably by the users.
During the panel Sony listed some very interesting numbers that give us a good idea of the scope of that success:
Warframe is, not surprisingly, the top free to play PS4 title. The earnings from microtransactions are nearly double as those of the PC version, while the conversion rate (the percentage of paying users) is more than twice as much.
Blacklight: Retribution has 1.5 times more users on PS4 than on PC.
There are nearly eight million registered users for the PS3 and PS4 versions of DC Universe Online. The total revenue from the PS4 version is 70% higher than that of the PC version.
That said, most users still aren’t paying anything for the game, the conversion rate hovers between 3% to 15% but has increased by 50% year over year. In general the PS3 has an average revenue per paying user comparable to the PC market, while the titles on PS4 rate higher than that. The average playing hours for free to play gamers on PlayStation consoles is one hour and a half.
Ultimately, according to Sony, PlayStation is the perfect ecosystem for free to play titles, as it’s designed for the gamers. There’s also less content to compete against than on PC or mobile, and there’s a window of opportunity for free to play developers, as we’re still in the outset of the market on consoles.
One thing is for sure: we’re definitely going to see more and more free to play games coming to PS4 in the future. The market is expanding, and Sony wants to use it to widen its portfolio.
[Guest reporting: Matt Zardoni]