Microsoft Set to Launch Xbox Original TV Programming in June, Focusing on What “Our Audience on Our Platform Wants”

While Microsoft is determined to bring big titles to its newest console with a host of exclusives this year, the company is also determined to make a push for Xbox One through other mediums and incentives, notably with original TV programming and series debuting for the console.

Reports have detailed that Microsoft is set to begin launching its original programming on Xbox One and Xbox 360 this summer, with a potential launch date this June for the first of its original series. Currently, Microsoft has a selection of original programming set to debut for the consoles this year, such as robot sci-fi thriller Humans, soccer-themed reality series Every Street United, and others like a sketch-comedy series backed by comedian Sarah Silverman, and a stop-motion series from Seth Green (Robot Chicken).

Xbox Entertainment studios head Nancy Tellem spoke with Bloomberg about the original programming slate for the Xbox consoles this year, mentioning that the company was looking to target an 18-34 demographic that makes up the “core gamer audience,” with Tellem detailing:

“We aren’t trying to find something that’s going to be accepted by the largest common denominator, which is what a lot of people in the business look for. We’re focused on what we feel our audience on our platform wants.”

Stay tuned for more details on what to expect from Xbox One and Xbox 360’s original programming set to arrive later in 2014.

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