News, Xbox 360, Xbox One

Microsoft Set to Launch Xbox Original TV Programming in June, Focusing on What “Our Audience on Our Platform Wants”

by on April 7, 2014 7:19 AM 12

While Microsoft is determined to bring big titles to its newest console with a host of exclusives this year, the company is also determined to make a push for Xbox One through other mediums and incentives, notably with original TV programming and series debuting for the console.

Reports have detailed that Microsoft is set to begin launching its original programming on Xbox One and Xbox 360 this summer, with a potential launch date this June for the first of its original series. Currently, Microsoft has a selection of original programming set to debut for the consoles this year, such as robot sci-fi thriller Humans, soccer-themed reality series Every Street United, and others like a sketch-comedy series backed by comedian Sarah Silverman, and a stop-motion series from Seth Green (Robot Chicken).

Xbox Entertainment studios head Nancy Tellem spoke with Bloomberg about the original programming slate for the Xbox consoles this year, mentioning that the company was looking to target an 18-34 demographic that makes up the “core gamer audience,” with Tellem detailing:

“We aren’t trying to find something that’s going to be accepted by the largest common denominator, which is what a lot of people in the business look for. We’re focused on what we feel our audience on our platform wants.”

Stay tuned for more details on what to expect from Xbox One and Xbox 360′s original programming set to arrive later in 2014.

Join the Discussion

  • Dennis Djoenz

    And this is what Xbox One owners want? Buwahaha..

    • disqus_TCr2DiTW3m

      http://www.t3.com/news/sony-to-offer-original-tv-series-through-the-ps4

      omg is this what ps4 owners want?

      do you guys ever realize how dumb, hypocritical you sound about 99% of the time?

      • Dennis Djoenz

        Wtf this is the first time I ever heard about it. It’s ridiculous. Not only US only and even if it will be in the UK it will not be for my country thank God.
        This shit is lame as hell. Also netflix inhouse shows are lame as hell, they even snatched From Dusk Till Dawn yeah that’s the future alright. LMAO. BTW I replied because of that quote. No ps4 owner actually wants this shit.

      • Dennis Djoenz

        I will upvote you for that link man. It seriously put me off for the console, but it probably won’t reach NL so pff.. terrible move.

  • Delsin Row

    great. more tv shows :) :) :)

  • Galen Nycroft

    Yay original scripted programs taylor made for the XBox core audience!

    -Mountain Dew: The Series
    -”The Real Housewives of Call of Duty”
    -”Dancing With the Dudebros”
    -”Matt and Jeff Call Random People the N Word!”

    I know I can’t wait!

    • stamps79

      Lets add to the list =) : The Redmonds, You aren’t geek enough, Nerd finds love for Reals, Bill Gates MS-DOS Code series, There can only be one Chip – Original series by Doritos, and Everything is Better in Washington.

  • Averix

    Ug. I want games MS. How about you fire all the content aggregators on your staff and replace them with another in-house game team? I don’t need more crappy TV programming options.

    • Jack Joyce

      You want them to fire a team that’s already getting Shows developed and more in development process?
      Speak for yourself, if they create more TV experiences and bring us some awesome game TV experiences like Quantum Break/Halo we’ll be good.

      TV is still a Secondary focus but they aren’t going to abandon it because people bought the Xbox for Games AND TV.

      • Averix

        Yes, that’s exactly what I want. Stop wasting time and money on things that are available from every other content outlet (Cable, Netflix, YouTube, Amazon Video, Hulu, Crunchyroll, iTunes, etc.) and focus on the one thing your device can do really really well that no other (except a PS4 or PC) can.

        • Jack Joyce

          Nancy Tellem is in charge of the TV side…. It’s not hindering progress on gaming at all… Just using a bit of resources. But Gaming is still the primary focus of Xbox…Abandoning the TV side would just be a step in THE WRONG direction.

          BTW no one cares if you don’t like the diversity that Xbox team is bringing. Don’t open yourself up to this then you won’t be able to enjoy it.

          • Averix

            And no one cares you think Bonaroo and crappy TV shows elevate the XBox brand. I believe it dilutes the console and brand, you believe it enhances its value. Let’s agree to disagree and move along.

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