Sony Ranks Second and Nintendo Seventh Between Companies the Japanese are Most Proud of

The Japanese are known to be very proud of their local corporations, but which ones are they most proud of? The business firm Risk Monster sought to answer that question via a recently published survey titled “Japanese Companies to be Proud of in Front of the World”

The research was conducted among 1000 men and women between 20 and 69 years old, with the additional condition that those between 20 and 59 years old had to be employed. The 200 companies included in the survey had over 250 billion yen in yearly sales and more than 5,000 employees.

The interesting result is that there are two console manufacturers within the top 20.

  1. Toyota – 64.5%
  2. Sony – 40.6%
  3. Honda – 40.5%
  4. Panasonic – 36.6%
  5. Nissan – 31.1%
  6. Canon – 29.0%
  7. Nintendo – 26.5%
  8. Hitachi – 26.4%
  9. Bridgestone -26.2%
  10. Toshiba – 25.8%
  11. Sharp – 23.3%
  12. ANA – 22.4%
  13. Yamato – 21.4%
  14. Yamaha – 21.3%
  15. Fujitsu – 21.2%
  16. Mitsubishi – 20.8%
  17. Suntory – 20.6%
  18. Japan Airlines – 19.6%
  19. Ajinomoto – 19.1%
  20. TOTO – 19.1%

While Sony’s result is definitely flattering, considering that it came close to the top beating historical conglomerates like Honda and Nissan, Nintendo’s result is especially significant, considering that it’s the only company in the top 20 that makes only video games and consoles, while Sony can count on a much wider range of products.

One thing is for sure, the Japanese are a proud people, and they’re very proud of their cars, their electronics, and most definitely of their video games.


Join the Discussion

  • Raven Nafariea

    Wow, 7th?! Good for Sony! I hope Nintendo can rebound. When is Toyota making a gaming console? =D

    • Giuseppe Nelva

      Remember that Nintendo is the only company there that makes ONLY games. Being 7th between 200 isn’t bad at all.

      • Raven Nafariea

        True. Some times I forget. I still want Nintendo to come out with new console that would rival or even surpass the PS4. Not going to happen of course but would be nice.

        • JustGaming

          Have you tried a Wii U? Honestly, it’s A LOT better han people make it out to be. I have one and I love it to bits.

          • Raven Nafariea

            I thought about getting one but really at this time between a new PC and my PS4 I do not think I will have the time to use it. I am looking forward to what Nintendo has in store for the future though. Since it is rumored that they are working on a new console then I think I will just hold out now and see what they come out with. =)

          • Escopablobar

            I was never going to buy the WiiU but the prospect of a new console from Nintendo that looks to amend and address the failure of the WiiU has me intrigued. I haven’t a clue what they can do to change their fortunes but I would hope desperation inspires them to bring a compelling and forward facing product to consumers.

          • PachterStation

            It fails massively when it comes to new releases. And it aint going to change.

          • JustGaming

            Doesn’t mean it’s not fun.

        • neko working

          it’s going to happen 1~2 year before PS5 launch. normally. LOL

      • neko working

        not only digital games though

  • Rickowned


  • They Call Me Senpai

    I’m proud of Sony and Nintendo, too.

  • Donaald

    I’m not surprised, Nintendo seems to be aware of what their domestic market wants.

  • Shiba

    TOTO!? That was a surprise to me. Their products are cutting edge, but I didn’t see that one coming. I would have guessed: Mizuno, Seiko, Casio, Glico, Asahi, etc. Before either TOTO or Ajinomoto. Looks like the banking and finance industry has been snubbed too.

  • Guest

    Hahaha, the Japanese must love those year in year out multibillion losses Sony makes. What a joke, LOL!

    • Serialmania
      • JustGaming

        Logic and facts don’t go down well in these arguments, this much I have learned.

    • Xtreme Derp

      Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

      The gaming division and first party studios are well funded and making a profit. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

      Sony is still worth 18.5 billion. They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

      Sony’s market cap is 18.65 billion as of today (2014).
      Market cap in 2013 was 17.6 billion it has gone up since then.
      Sony is ranked #80 in world as the most valuable brand 2013.

      Sony is ranked #506 in the global 2000
      #87 in Sales
      #171 in Assets
      #547 in Market value
      78.52 billion dollars in sales in 2013

    • neko working

      there’s no reason to hate Sony because their multibillion losses, only xbot does. LOL

  • PachterStation

    Seiko, Casio. The once mighty SEGA and NAMCO are shadows in gaming, more so SEGA. Aiwa knocked out decent stuff, but are no longer in business. Technics (owned by Panasonic) and SNK. You don’t see much of JVC these days. The Japanese have many great companies.

  • Homer Ruglia Beoulve

    I’m amazed that Sharp is at #11.

  • Nintendo Fan 4 Lif3

    There IS hope for Nintendo yet. If they’re not dead to their own country, then they’re definitely not dead to the rest of the world. Sony better hope their ranking stays at #2 if they hope to not lose any more money.

  • DEO エリヤデボンオットリ

    Well damn…Nintendo could be set an example from other companies an expand their Market aside from just being gaming entertainment. Godspeed to Nintendo hope they don’t rank lower than an 11 in the coming months for their home territory.

  • RA3030

    Hmmmm I wonder where Microsoft would rank in Merica? Lol if EA is the most hated, untrustworthy company in Merica then I’m guessing greedy Microsoft would come in a very close second.

    • Homer Ruglia Beoulve

      That would be reserved to Bank of America. XD

  • Midori Inaba

    Well, let me put it this way… SONY is one of the main pillars responsable for Japan’s recovery after WW II. For a very long time they’ve produced high quality electronic products, and since about the 80’s (maybe earlier) till mid 2000’s, it was THE brand for electronic devices. Nintendo only makes videogames.
    Nobody knows what the future holds in store for either company, but as far as their history goes, for Japan, SONY did a lot more for the country… so, no surprise here.

  • Ahmed Abd El Salam

    I’m proud because I’m a sony customer

  • UndauntedWizdom

    I’m proud of Sony. Nintendo as well. I’m kind of surprised to see Toyota above Honda though. I’d like to see something like this done here in the US. We all seem to hate every other US company other than the one we call our “favorite”.

  • SunnyRivers

    I love TOTO.

  • Audie Bakerson

    A sample size of 1000 people for a nation of 126.6 billion is completely worthless, and thus this is completely meaningless.