In honor of Lebron James gracing the cover of NBA 2K14, Nike Basketball, 2K Sports and Visual Concepts came together to make available a real pair of Lebron11 basketball sneakers to people who completed milestones in the game; making it the first-ever physical basketball shoe that could be earned through game play. Sneakerheads rejoice.
With a production run limited to 2,014 pairs, the only people to get the opportunity to buy the shoes would be a special group of NBA 2K14 players.
Those milestones included playing a minimum of 60 games in the MyCareer mode, earning an elite ranking, creating a shoe inside the game’s Nike Innovation Kitchen and choosing the Nike sponsorship path.
According to Nike, the goals required a total of about 80 hours of playtime. Players who fulfilled the requirements had a chance at being part of the group who could pre-order the $220 pair of shoes.
Designed by Nike, the LeBron11 features a jungle print and a crimson upper portion that are meant to “[symbolize] the heart of a lion.”
Nike is notifying the 2,014 lucky individuals, and the sneakers will ship out soon.
Check out the sneakers in the gallery below.