News, Platforms, PS4

Kaz Hirai: The PS4 is Already Profitable With Hardware Alone

by on May 22, 2014 12:01 PM 176

With the financial results released a few days ago many have been wondering about the impact of the PS4 on Sony’s finances, and today’s Sony’s CEO Kazuo Hirai explained during a corporate strategy meeting in Tokyo that the hardware is indeed profitable, as reported by the Japanese site AV Watch.

The PS4 has already recorded a profit with hardware alone, and in that it’s different from the business model of previous platforms.

That’s actually great news for Sony, considering that the console is selling very well, and being able to generate a profit will definitely help in resurrecting the company’s finances by fiscal year 2015 as forecasted today.

Of course we’ll have to see if the momentum will last, but my money is on “yes.”

Join the Discussion

  • BlackestNight63

    I need for people to starting adding hilarious captions to that pic of Kaz. I’ll be waiting.

  • ISISSecretAgent

    http://i.imgur.com/9kONtzB.jpg

    all the armchair speculations(and sites like ifixit/ars) before launch pointed to that. i really want to see how much they can slim down a ps4, this guys are amazing honestly

  • superkarma

    Yup, I remember reading somewhere that tore the console down, they’re making $18 profit on each PS4 sold. Factor in cheaper manufacturing processes and prices of hardware going down, I expect even more profit at the $399 price point. They could also give themselves enough room for price drops in order to compete with Microsoft.

  • They Call Me Senpai

    I’ve been saying for a while that the PS4 was profitable, but everyone kept talking about the $60 loss on each console. I don’t even know why I bother trying to explain things to most people on the internet.

    That aside, Kaz has done a great job these past few years, and I can definitely see Sony profiting as a whole within the timeframe he outlined. It’s just a shame that they decided to sell their PC division, though, it was obviously for the best.

    • Delsin Rowe

      That was for the ps3. ps4 itself is profitable. it’s a fact dude.

      • They Call Me Senpai

        I know the PS4 is profitable, I’ve been saying it for the past 2-3 months.

        • Delsin Rowe

          and who didn’t listen? :D
          fanboys right ? lol

          • The Real Rick Grimes

            You sir, are right.

        • You_Are_Flat_Out_Peasant
          • spartan warrio

            nice did you make it your self dumbass

          • You_Are_Flat_Out_Peasant
          • spartan warrio

            well is a bad work and i will ban you for that

          • Tyrone_83

            That’s for the year FY of 2013 dumbass..

            I figure trolls would know that.

          • Xtreme Derp

            Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

            The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

            Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

            Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

            Sony’s market cap is 18.65 billion as of today (2014).
            Market cap in 2013 was 17.6 billion it has gone up since then.
            Sony is ranked #80 in world as the most valuable brand 2013.

            Sony is ranked #506 in the global 2000
            #87 in Sales
            #171 in Assets
            #547 in Market value
            78.52 billion dollars in sales in 2013

            Sony Games Division FY 1995-2013:
            -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

            Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

            Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

            The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

            It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.

          • They Call Me Senpai

            What exactly are you trying to prove, that you’re a terrible troll or you like twisting things?

            Kids these days, everyone of them is a lying, pathetic piece of trash and you’re the worst of them.

          • Kyle Lyons

            I would be more then willing to bet you don’t know what half this chart means

          • Xtreme Derp

            Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

            The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

            Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

            Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

            Sony’s market cap is 18.65 billion as of today (2014).
            Market cap in 2013 was 17.6 billion it has gone up since then.
            Sony is ranked #80 in world as the most valuable brand 2013.

            Sony is ranked #506 in the global 2000
            #87 in Sales
            #171 in Assets
            #547 in Market value
            78.52 billion dollars in sales in 2013

            Sony Games Division FY 1995-2013:
            -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

            Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

            Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

            The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

            It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.,

    • Jeff Maxwell

      When people say PC gaming is dying there just taking into account the PC’s from sony dell hp etc there on the decline cus there being replaced by tablets but gaming PC’s on the other hand are definitely climbing cus the statistics sites don’t take into account sites that only sell gaming PC like cyber power also a lot ppl build them there selves so that’s not included. The mainstream PC market is in decline for sure but the only section that matters is doing very well

      • The Real Rick Grimes

        Maybe, but PC gaming is becoming more obsolete that is a fact.

        • Jeff Maxwell

          nah its not, itll never die… do you think console gaming wont die?

          • usrev

            console gaming will go on until games die.

          • Jeff Maxwell

            hahaha no it wont, consoles are basically a SoC in a box so theres very good chance it will more than likely get integrated into TV’s at some point be like a slot in thing. With flash memory dropping in prices getting smaller also getting 3D stacked so can store more in a smaller place that’s more than likely what will happen kind of like the All In One PC’s, GPU’s and the next APU’s will have the RAM stacked ontop of the GPU making the silicon real estate smaller and smaller so itll more likely evolve plus with digital downloads becoming more and more common place I can see the PS6 or 7 being an iintegrated component which will be like 10-15 years away

          • spartan warrio

            console gaming is never dying not every one is that stupid to pay 1000 onpc to play agame that you can play on a 400 console

      • Junoh315

        The Sony VAIO lineup was shitty but I agree that PC gaming isn’t going to die. All signs point to it being more profitable than console gaming now.

    • Forest Law

      Add on the cost of peripherals and you have yourself a nice juicy profit.

      • You_Are_Flat_Out_Peasant
        • They Call Me Senpai

          The one Kaz just reported, stop pretending like you know more about the company than its CEO.

          • NeoTechni

            Nintendo fans always do that. Ive shown links to half a dozen devs saying wiiu is weaker than ps3/360 and they keep telling me its 50% stronger, with nothing to back it up

          • Junoh315

            The Wii U is a little bit stronger than the PS3/360. It gets a higher frame-rate on the same graphics as the PS3/360 and can handle higher graphics settings. Only games like AC3 seem to have an issue on the Wii U. It has a better GPU but a worse CPU from what I’ve seen. The PS3 is probably the most crippled due to 256MB of RAM and VRAM while the 360 has 512MB of shared RAM.

            https://www.youtube.com/watch?v=gZeDsbZfTMk

          • NeoTechni

            The gpu is a bit stronger, the cpu is a lot weaker. Ie: 1/6 as powerful as 360s

            Ps3′s 256 mb of system ram is also shared

          • Junoh315

            No, it’s 256MBs of VRAM and 256MBs of system RAM in the PS3. It’s not shared at all. The problem with this is that games like Skyrim need more than 256MBs of system RAM and others need more than 256MBs of VRAM.

          • NeoTechni

            Yes, the 256 mb of system ram is also shared.

          • Junoh315

            “Just so you know, the PS3 has 512MB of RAM (256 for video and 256 for system). The Cell chip has 256MB of completely sharable RAM, the GPU has 256MB of dedicated RAM.”

            The System RAM is shared but not the VRAM. I wasn’t aware of the System RAM being shared but that does make sense, I guess. Still, what I said about Skyrim still stands. There isn’t enough System RAM for Bethesda games on the PS3.

          • http://www.twitch.tv/MC_A_DOT A DOT ASANTE

            He’s a PC master race joker

        • http://About.me/StbxYou Stb Hernández

          LOLOLOL — did you just try to say you know more than the company’s HEAD? Come on man, you are smarter than —. no you aren’t.

        • Xtreme Derp

          Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

          The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

          Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

          Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

          Sony’s market cap is 18.65 billion as of today (2014).
          Market cap in 2013 was 17.6 billion it has gone up since then.
          Sony is ranked #80 in world as the most valuable brand 2013.

          Sony is ranked #506 in the global 2000
          #87 in Sales
          #171 in Assets
          #547 in Market value
          78.52 billion dollars in sales in 2013

          Sony Games Division FY 1995-2013:
          -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

          Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

          Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

          The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

          It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.

  • Gamist

    Looking at the picture, I don’t know if Kaz is trying to advertize the brand by pointing to the Sony name, or is he trying to say that Sony is currently number one in the next gen console race. Either way, E3 is two weeks away!

    • Delsin Rowe

      Fu@k Off Microsoft and Xbox One :P

      • Raven Nafariea

        …lmfao

        • Delsin Rowe

          Meaning ….. ?

        • mooshroom

          Probably the #1 thing holding the PS4 back in terms of sales at the moment is the current lack of exclusive content.

          • Raven Nafariea

            The system has been selling higher than ever expected but if they had more exclusive titles out at the moment then I am sure the sales would be even higher, no doubt. Either way this is great news and the PS4 and Sony deserve this. They released an amazing gaming console and I am proud to own one!

          • mooshroom

            I hope From Software’s ‘Project Beast’ actually is another ‘Souls’ game, because that would be awesome. I hope Driveclub turns out to be good, too, because those would be 2 more awesome exclusives in Sony’s pocket.

          • Raven Nafariea

            Driveclub just looks so damn sexy. I can’t see how that is going to not be good but time will tell. I am really looking forward to it that is for sure!

          • mooshroom

            No doubt it’s a gorgeous game, but if the cars aren’t fun to drive and there’s little to no replay value, that’ll really hurt it. I hope it doesn’t have those problems, though.

          • They Call Me Senpai

            The PS4′s sales are being held back?

          • Raven Nafariea

            I think he means if there were more exclusives out on the market at the moment that sales would be even grander.

          • They Call Me Senpai

            They need to make more systems, the exclusives aren’t the issue.

          • Jeff Maxwell

            they are actually yeah driveclub and project cars will appease the hardened racers cus there prolly waiting on that to buy one if there not into fps and rpg etc

          • They Call Me Senpai

            They aren’t, at least not for everyone. I’m happy with the number of exclusives available, I just can’t afford a PS4 right now – others are the same.

          • mooshroom

            It’s not just the number of exclusives, it’s the genres. I love inFAMOUS Second Son, but some people might not like the genre itself, so for them, there’s no reason to get a PS4, such as with racing games or RPG’s, there aren’t any exclusive games in those genres yet. At least not quality ones that I’m aware of. I mentioned From Software’s Project Beast in another comment, I know one person who has the money, but won’t buy the system until an interesting exclusive comes out, and IF Project Beast is essentially Demon’s Souls 2, he’d run out and buy a PS4 ASAP just for that.

          • Jeff Maxwell

            I know a person at work that’s not buying a PS4 till the next Gran Turismo comes out cus he loves that game, whether drive club or project cars may sway his mind but that’s all hes interested in

          • Dennis Djoenz

            BAWAHAHAHAAAAAAAAAAAAA. Abysmall. The percentage of people that would buy a next gen console for only a racing game is super duper abysmall. Well I like to think so that is.

            Personally I don’t play racing games.

          • Jeff Maxwell

            I know I cant see why he loves em, is there someat called some kind of Formula 1 simulator on ps3 or x360? forgot what hes got either way he spent £350 on a racing wheel and pedals and really had to stop himself spending £700 on one so loves em alot

          • Raven Nafariea

            I don’t think Sony has a problem at all with the PS4. It is selling in grand numbers. The PS4 has demolished the XB1 – their top competitor. They are still going strong and they have the game developers behind them and they aren’t being dragged down by horrible PR and press that the XB1 has to deal with. If they keep pumping them out and keep up with the awesome exclusives there is no stopping this train.

          • They Call Me Senpai

            Yeah, Sony did a great job of giving gamers what they want, it’s amazing how well they recovered when you look back at the PS3′s launch. If they keep this upwhile at the same time delivering high quality exclusives, then this gen is theirs.

          • Raven Nafariea

            Total agreement. =)

          • mooshroom

            Hard to believe, ain’t it?
            I personally know several people who haven’t purchased it yet simply because there aren’t enough exclusives yet.

          • They Call Me Senpai

            It’s hard to believe because it’s far from the truth, Sony is just now catching up to demand.

          • mooshroom

            But demand would be significantly higher if they had more exclusives, People could put it on order so they’d get one when it became available, but they aren’t because they think there’s no reason to… yet.

  • Somebodyissilent

    Woo, go Kaz!

  • RealityCheck2013

    COOL :P I might buy another 1 to :D

  • You_Are_Flat_Out_Peasant

    Yet sony is still dying.

    Samsung awaits.

    PC is the master race :^)

    • spartan warrio

      pc beggin race dont you have a petition to sind

      • neko working

        they’ve been waiting GTA V for ages… LOL how cute.

        • spartan warrio

          plus they are not getting destiny nether

    • pastreaver

      although PC is my preferred method of gaming, i can still manage not being an elites a**hole.

    • neko working

      LOL why Samsung ?
      There’s no “Apple” word in article. pfft

    • They Call Me Senpai
  • Gamist
  • You_Are_Flat_Out_Peasant

    No wait. It says they just made a “gain” in hardware. No mention of profit. Dualshockers needs to stop using google translate and use one of the other many translators delivered by PC.

    PC still keeps on being master race

    • superkarma

      Don’t feed the troll, guys. Just flag and move on.

    • spartan warrio

      yes and you will keep on making pettiions for a bad por of a game

    • neko working

      “Dualshockers needs to stop using google translate and use one of the other many translators delivered by PC.”

      what a hassle.

    • Raven Nafariea

      People like you make me ashamed to say I game on PC.

      • Dennis

        He has nothing better to do in life than troll on DS (and probably various other website).

    • Carl

      Good luck with playing Goat Simulator Ultimate Edition on PC, running at 144 fps, and displaying Insane Textures at 4K resolution, because GTA V won’t make you an honor and come to Pirate gamers on PC :P Hope you ‘re happy

    • They Call Me Senpai

      You do know that Kaz is fluent in English to the point of Americanization, right? There’s no need for his words to be run through a translator.

      http://i2.kym-cdn.com/photos/images/newsfeed/000/672/442/ae6.png

  • spartan warrio

    pc beggin race we got 2000 rigs but we buy games for $2 our best game is goat simulator devs hates us we love to sind pettition to get a bad port of a game 6 months later ps we are virgins

  • Negi Springfield

    I`ve posted this before and I`ll post it again.

    http://postimg.org/image/9fwjvjys9/

    • spartan warrio

      sir i would like to take that image and post it on twitter

      • Negi Springfield

        No problem :)

        • spartan warrio

          thank you good sir

  • DemonFenton

    INC Insecure Xbots fanboys and fakes…

  • Jeff Maxwell

    its like $18 per console nothing amazing… same is for xbox there will be similar profit to, well maybe not as much cus they’ll have tons of unwanted Kinect piling up after the new SKU but no ones losing money that’s main thing

    • spartan warrio

      so nothing amazing 18 X 7.6 million

      • Jeff Maxwell

        not in terms of a retail markup and the amount they plough into games not really all the games being delayed will wipe that out easily as its eating money rather than generating at the moe. good that there not selling at a loss though

        • spartan warrio

          are you kidding ps4 have all the games AAA indie anything you want 7.6 mil in 5 months they are killing it best selling conosole

          • Jeff Maxwell

            driveclub delayed by a year, that’s eating up millions and millions by not being on the shelves same for the order and every other AAA game out. Why do you think EA chucks stuff out the door? because it costs ALOT of money when stuff is delayed the longer its delayed the more money it eats

          • spartan warrio

            i hope you now drive club was never made to come out 2013 that game was never complete they was rushing and good it got delayed we dont need another forza

          • Jeff Maxwell

            yes it was actually it was a launch title I read an article today and its quotes from the driveclub dev himself

          • Jeff Maxwell

            im sure I read a different one but this is the closest to it. basically it was a launch title and they wanted delay it referencing how the engine was 1 year ago and stating there never late on anything. But yeah it was a launch title and even Guisseppe mentioned it in one of his articles that it was supposed to be a launch title

            http://gamingbolt.com/driveclub-delay-bought-a-lifeline-option-to-delay-was-unexpected

          • They Call Me Senpai

            Do you have proof to back up those claims?

          • Jeff Maxwell

            look down abit and don’t believe me ask Guisseppe cus im sure he put it was supposed to be a launch title

          • Jeff Maxwell

            also quick google search

            http://www.pocket-lint.com/news/124480-driveclub-a-sony-ps4-launch-title-delayed-until-early-2014

            then was delayed till early 2014 then obviously delayed again till october

    • superkarma

      Profit is profit, no matter how small or big. $18 on every PS4 sold is quite amazing, considering how well it’s selling currently. Not to mention, consoles traditionally sell at a loss, because they know they’ll make up for it in software sales…so making any profit off each sold is great, because that’s even more money in their pocket.

      • Jeff Maxwell

        yeah I know it is good for them but im saying its not amazing as in a retail markup but everyones going nuts over woo its not making a loss good but the profit isn’t much either

    • James

      $18 profit is nothing amazing?

      Let’s put this into scale for you. Now say for argument’s sake it wasn’t $18 profit but $1 profit.

      Doesn’t sound a lot right, but if you’ve sold 7 million PS4 units… That would turn that $1 profit into $7 million profit.

      Now can you imagine when we bump it up to $18 profit per unit?

      That’s $126 million profit (if my math serves me right) in JUST 6 months.

      And remember, this is 100% profit. Doesn’t go into taxes or pay staff or any of that stuff… Sony keep the lot.

      So yeah, $18 profit is squat, but when you make it 7 million times in a very short succession… I wouldn’t turn my nose away from it, would you?

      • Jeff Maxwell

        whilst driveclub prolly ate up $10+million being delayed by a year and every other sony related delayed game is eating up cash for every day its not released past its estimated launch date. the game that ate $100million and getting canned and other associated costs in delaying stuff. It sounds a lot to us but in reality its not much at all. I think Drive Club has added microtransactions to buy the cars to try recoup some of that loss also adding in marketing of the game etc etc. That 126 mill doesn’t go very far in the games industry tbh or movie industry

        • James

          C’mon now Jeff, we spoke about this the other day.

          You know, all this assuming you do without any proof backing up what you’re saying.

          Stuff like “prolly” and “I think” just doesn’t cut it I’m afraid.

          If you’re stating a fact… Back it up – other wise you’re just blowing smoke…

          • Jeff Maxwell

            so you don’t think keeping a full team of game designers, graphic engineers location specialist, art team for another year costs nothing? Sure the extra year prolly made the game a lot better but its down to the developer wanting to deliver what they want but either way ppl would of bought it anyway

            Its like a film everyday past there scheduled day of finishing at a location costs them money.

          • James

            You love debating you don’t ya lol

            Of course it cost money but Sony just ain’t making 18 dollar profits from selling PS units. They’re profiting in multiple ways like:

            selling games

            subscriptions from PS+

            Soon to be released PS Now

            And they’re still selling a ton of PS4 as well.

            Besides, those made up numbers you made up on the spot and “think” are right doesn’t even chip into the $126 million profit (which are proven to be fact as Sony gave us the numbers to work with) they’ve made in the last few months.

            So don’t worry about it… Sony are doing good and their Playstation division are profiting really well at the mo and it looks like it’s going to continue.

          • Jeff Maxwell

            Yup :D yeah I did make em up cus I don’t know but its illustrating a point, they do reinvest that money back into games so its like they’ve got a budget and estimated time limit for a release… it may eat up all that budget so any delays is going to require more money diverted from making other games etc especially if its a full year.

            Another example Star Citizens full motion capture for the characters/NPC’s is costing them $10million alone. Not 100% sure if they’ve bought all there equipment I think they’ve bought most of it but still need to hire ppl like the actors and stuff like that that shouldn’t be much more if they’ve bought there equipment if there renting it then delays after when they should of finished when its budgeted to be finished then is going to cost them extra $$$ so yah… I think ive proved my point :/

          • James

            I’m not going round in circles all night as I only chipped in because you said $18 profit per unit is nothing amazing and I wanted to put it into perspective and show you how fast it adds up ($126 million profit in 6 months).

            But yeah, you do have a point – even though you just pulled a load of made up numbers out of your $(£@$ ;)

          • Jeff Maxwell

            lol yeah but if I said £100,000 it wouldn’t be as dramatic lol. but the $10mill for star citizen is true that’s what they’ve budgeted which is like not far off 1/4 of the amount they’ve raised for it which is mental.

          • Xtreme Derp

            You sound upset that PS4 is a sales success.

  • spartan warrio

    https://www.youtube.com/watch?v=33muCkef288 26 min gameplay of watch dogs multiplayer

  • Fersay Ferrera

    who cares?

    • BlackestNight63

      Stockholders

    • ISISSecretAgent
      • Gamist

        Omg, I lawled when I saw the weight gloves.

      • http://www.twitch.tv/MC_A_DOT A DOT ASANTE

        LOOOOOOOOOOOOOOOOOOOOOOOOOOOOL

    • spartan warrio

      microsoft

      • Fersay Ferrera

        lol

  • http://anarchistgames.proboards.com/ SkinnyAssGamer

    Yeah these moron Xbot Fanboys keep telling us: “Sony is Broke, sony is going out of business its not just their other divisions its them as a whole” LOL. Look if Sony is doing so poorly why is the PS4 pulling in profit on just hardware alone? Please explain your logic to me Xbox Fanboys? Microsoft Xbox Division was the one i heard who lost over 3 Billion off the Xbox and Surface Brands? The only thing that brings Microsoft in money is Windows. Aside from that their Windows Phone is garbage, Xbox garbage, Surface Garbage. Sony has been majorly improving their Tablets and Mobile Phones which have been doing better and better each time. TV Business was losing them money and their PC Business was losing them money. Sony sold off their PC Business to another company and made their TV Business a separate Business to focus on High End TVs, While the Sony Corporation maintains its focus on Mobile Phones, Tablets, and Game Consoles. Sony is not going anywhere in gaming. Stop sprewing bullshit that you have no idea what your talking about. What i’m reading is PlayStation 4′s Hardware has been pulling in profit for Sony, so stop spreading lies and false info trying to justify someone to purchase an Xbox One over a PS4. Nintendo and Sony are not going anywhere. Xbox Brand however i hear was in talks with Amazon to buy the Xbox Brand with Microsoft. Microsoft Hardware Brands have always been doing worse and losing them money. Face the Facts Xbox Fanboys, Xbox is a garbage no one wants it, Xbox loses microsoft money. its going to get sold off to Amazon possibly and will probably turn into a Fire TV 2 or whatever. #Dealwithit

    • Junoh315

      Sony actually is doing pretty bad as a company right now. Besides the PlayStation brand, they no longer corner any market as far as I know. They used to be the brand everyone went to when they wanted electronics. Now Sharp is making better TVs and Apple has the more sought-after media players.

      • incendy is dumbass

        theys still have the best console and exclusive

        • Junoh315

          Exclusives are subjective, even though I agree with your opinion on that. However, the best console is not exactly a good thing. The 360 was more powerful than the PS3 and Wii but has worse sales than both. The Xbox was more powerful than the PS2 but the PS2 sold over 100 million consoles. The victor seems to have always been the cheap console with the most good games(which puts the PS4 in an advantageous spot right now since it costs less).

          I don’t think that Sony is in any immediate trouble but they may run into issues in the future if they don’t start focusing on their other tech divisions.

  • You_Are_Flat_Out_Peasant

    If the PS4 was profitable. Why wasn’t it mentioned to investors during their financial report then but it’s suddenly mentioned as profitable here.

    Dualshockers logic (Read: Google translate)

    • Xtreme Derp

      Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

      The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

      Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

      Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

      Sony’s market cap is 18.65 billion as of today (2014).
      Market cap in 2013 was 17.6 billion it has gone up since then.
      Sony is ranked #80 in world as the most valuable brand 2013.

      Sony is ranked #506 in the global 2000
      #87 in Sales
      #171 in Assets
      #547 in Market value
      78.52 billion dollars in sales in 2013

      Sony Games Division FY 1995-2013:
      -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

      Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

      Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

      The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

      It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.,

  • http://avluis.net/ Luis Alvarado

    Keikaku Doori.

    • You_Are_Flat_Out_Peasant

      That’s right. Bankruptcy. Just as planned.

      http://i.imgur.com/glpUxfq.png

      • http://avluis.net/ Luis Alvarado

        Oh it hurts!

      • spartan warrio

        you are a pedofile dont you

      • James

        Take it you’re his no1 fan right?

      • Junoh315

        Why do you use my lord and savior to mock others? LEAVE GABEN ALONE!

      • Xtreme Derp

        Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

        The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

        Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have ,games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

        Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

        Sony’s market cap is 18.65 billion as of today (2014).
        Market cap in 2013 was 17.6 billion it has gone up since then.
        Sony is ranked #80 in world as the most valuable brand 2013.

        Sony is ranked #506 in the global 2000
        #87 in Sales
        #171 in Assets
        #547 in Market value
        78.52 billion dollars in sales in 2013

        Sony Games Division FY 1995-2013:
        -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

        Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

        Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

        The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

        It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.

  • The Real Rick Grimes

    The hardware and gaming division isn’t a problem for Sony, it’s obviously other electronics they need to and are taking a look at it (PC’s, TV’s..etc..).

  • You_Are_Flat_Out_Peasant

    One more for the road

    http://www.sony.net/SonyInfo/IR/financial/fr/viewer/13q4/

    Ooooh the smoking gun

    http://i.imgur.com/vdbQxCw.jpg

    http://i.imgur.com/4REMSlB.jpg

    So Kaz is lying to Shareholders or Dualshockers is wrong. Pick your poison and remember that PC is the master race, friends :^)

    • superkarma

      What did he lie about? That chart is from FY2013, Kaz is talking about FY2014 and FY2015.

      If you’re going to troll, at least put effort into it. Very sloppy work, sir, very sloppy.

      • You_Are_Flat_Out_Peasant

        Kaz says its profitable but the numbers don’t lie.

        So who’s lying here? :^)

        • superkarma

          He said the PS4 is profitable, which it is and has already been proven. He never said Sony as a whole was profitable, which we all know it currently isn’t.

          Again, very sloppy work.

          • You_Are_Flat_Out_Peasant
          • superkarma

            PS4 wasn’t out in FY2013, so those numbers mean nothing in this argument, kid.

          • You_Are_Flat_Out_Peasant

            Japanese fiscal year runs from April to the next March

            PS4 launched during FY Q3 2013. Those ARE the PS4 numbers.

            Denying it doesn’t make it less true. PS4 didn’t make a profit :^)

          • superkarma

            You keep referring to the gaming division profits/losses, while Kaz and I are referring to the actual PS4 console itself. The PS4 console itself made a profit when it launched and continues making a profit now with each unit sold.

            This was proven as soon as it launched once analysts toredown the console and found out what it costs Sony to make each console…and it was proven again when Kaz announced PS4 hardware is profitable.

            You can keep rambling on, but just know you’re rambling on about something that has absolutely nothing to do with this.

          • You_Are_Flat_Out_Peasant

            Then Kaz is lying because PS4 is not profitable according to the companies own financial reports.

            Also IHS teardowns don’t include packaging, shipping etc.

            Sorry I have to teach you these things. Your parents and teachers did a terrible job. But then if they did their job, you would be PC master race too :^)

          • superkarma

            Ok.

          • James

            Been reading you comments and I’ve come to the conclusion… You’re an idiot.

          • Joey Joe-Joe Junior Shabadoo

            Also doesn’t include the R&D

          • http://www.twitch.tv/MC_A_DOT A DOT ASANTE

            Giuseppe Nelva….

            Where’s the banhammer?? http://media.tumblr.com/tumblr_m726xuQ0701rsy50k.gif

          • Xtreme Derp

            Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

            The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.
            ,
            Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

            Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

            Sony’s market cap is 18.65 billion as of today (2014).
            Market cap in 2013 was 17.6 billion it has gone up since then.
            Sony is ranked #80 in world as the most valuable brand 2013.

            Sony is ranked #506 in the global 2000
            #87 in Sales
            #171 in Assets
            #547 in Market value
            78.52 billion dollars in sales in 2013

            Sony Games Division FY 1995-2013:
            -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

            Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

            Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

            The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

            It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.

          • Xtreme Derp

            Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

            The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

            Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

            Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

            Sony’s market cap is 18.65 billion as of today (2014).
            Market cap in 2013 was 17.6 billion it has gone up since then.
            Sony is ranked #80 in world as the most valuable brand 2013.

            Sony is ranked #506 in the global 2000
            #87 in Sales
            #171 in Assets
            #547 in Market value
            78.52 billion dollars in sales in 2013

            Sony Games Division FY 1995-2013:
            -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

            Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

            Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

            The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

            It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.

          • Giuseppe Nelva

            I’m afraid you’re not very good at reading the numbers, and considering the numerous complains we received about your continuous trolling, I think it’s time for you to take a seat and take some time out from commenting.

          • Xtreme Derp

            Thank you

          • Xtreme Derp

            Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

            The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

            Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

            Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

            Sony’s market cap is 18.65 billion as of today (2014).
            Market cap in 2013 was 17.6 billion it has gone up since then.
            Sony is ranked #80 in world as the most valuable brand 2013.

            Sony is ranked #506 in the global 2000
            #87 in Sales
            #171 in Assets
            #547 in Market value
            78.52 billion dollars in sales in 2013

            Sony Games Division FY 1995-2013:
            -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

            Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

            Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

            The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

            It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.,,

        • Xtreme Derp

          Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

          The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

          Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

          Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

          Sony’s market cap is 18.65 billion as of today (2014).
          Market cap in 2013 was 17.6 billion it has gone up since then.
          Sony is ranked #80 in world as the most valuable brand 2013.

          Sony is ranked #506 in the global 2000
          #87 in Sales
          #171 in Assets
          #547 in Market value
          78.52 billion dollars in sales in 2013

          Sony Games Division FY 1995-2013:
          -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

          Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

          Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

          The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

          It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.

    • Guest
    • IncognitosX

      Well it seems as if you’ve convinced yourself at the very least. Good job!

    • 3rdworldgamer

      Hitler proclaimed that the Aryan race was the “master race”, and look what happen to him… just saying :P

    • Jecht_Sin

      The losses for FY 2013 include the cost of R&D and launch of the PS4. Which has been stated to be profitable NOW. If you want to talk economics first get a minimum background about it.

    • Xtreme Derp

      Sony is selling or splitting off their lossy businesses (Vaio, TVs) and focusing on their profitable divisions. This means they’ll soon cut their losses and start turning a profit. You should be worried if Sony WASN’T cutting those losing divisions, but they’re making the right business decisions. They won’t ever be an empire again but they aren’t going under.

      The gaming division and first party studios are well funded, are in a net profit, and working on PS4 games. During the quarter ending 31st December 2013 the Game business made a profit of $172m off the back of an impressive 64.6 per cent rise in sales year on year. Sony is in for a year or two of losses and restructuring, then provided their profitable divisions stay profitable, they’ll be on solid ground.

      Sony is still worth 18.5 billion (in market cap). They just aren’t bringing in enough revenue or profits to bring that number up, and for a time, and probably for a few quarters here or there for the next few years, they might lose money. They also obviously have working capital, because they have games in development right now, and are able to market their newest system and do what they have to do to sell their products. If Sony were on the brink of bankruptcy, we wouldn’t be seeing AAA game announcements with budgets ranging from $50-100 million dollars. If they were on the brink of bankruptcy, they wouldn’t be buying Gaikai, or investing in new tech such as Morpheus or the PS4. PS4 will make a net profit, and Sony won’t go bankrupt.

      Sony Game, Financial Services, Devices, Music, Mobile Products & Communications, and Pictures are all profitable divisions. They aren’t going anywhere, sorry.

      Sony’s market cap is 18.65 billion as of today (2014).
      Market cap in 2013 was 17.6 billion it has gone up since then.
      Sony is ranked #80 in world as the most valuable brand 2013.

      Sony is ranked #506 in the global 2000
      #87 in Sales
      #171 in Assets
      #547 in Market value
      78.52 billion dollars in sales in 2013

      Sony Games Division FY 1995-2013:
      -9+57+117+137+77-51+83+113+68+43+9-232-125-58-56+48+29+2-8 = 244 billion yen net profit

      Yes the games division is still a NET PROFIT even after the PS3 losses, PS1 and PS2 were just that successful.

      Sony still has over 18 billion in cash reserves, the loss they have is large no doubt about this, was already set aside in restructuring costs, by doing this now they are going to be saving in over 1 billion in costs! This takes time, and in that time if Sony did not do what the board has done it would have been far worse, over 2 billion in further losses.

      The point is playstation stock is not for public buy in. Sony has over 148 billion in physical assets, sony could indeed liquidate every thing except for smart phones, entertainment and playstation and still have paid off debt, and still have 18 billion on hand to invest back into the three core pillars of the company.

      It’s good to know you’re completely wrong and raging against facts and reality, and nothing you say will happen. I’m constantly right, you’re constantly dumb and wrong. You’re going to be eating mountains of crow when Sony is still around years from now, not bankrupt.

  • spartan warrio

    who think this guy should be ban you are a flat out peasant

  • spartan warrio

    mods do your job we want you are a flat out peasant this ass hole out of here

    • Kingdom17

      I noticed him on another site. I’m surprised he has lasted this long here.

      • Cole

        He’s just an instigator. He gets off on other people’s misery. It’s really sad.

  • GoldenBay

    Xbone trying to copy PS4′s way of handling things…
    http://a.pomf.se/gcebph.gif

  • Gamer_X03
    • Forest Law
      • Negi Springfield

        From what anime is that o_o ?

        • Forest Law

          It’s from a manga that recently got the anime adaptation, it’s called No Game No Life, it’s been going for about two months now. It’s really good, I recommend checking it out :D

          • Negi Springfield

            Thanks ! When i first saw the the GIF , Was the beautiful art-style of the Animation , I don`t know , I just seem to like anime with red / orange line-art , LOL ! Anyways going to check it out !

          • Forest Law

            Yeah I know, it’s definitely one of the better looking anime you will find, the animation is really good as well. The colour palette is really vivid :D

  • Synthetic Construct

    Too bad the company as a whole still loses billions of dollars year after year

    • superkarma

      And yet, continues to put out a console that blew away all competition, amazing exclusives that became instant blockbusters, consistently selling better than Microsoft in their own home market, etc.

      But hey, keep talking about their losses, as if that changes anything. You should be more concerned about how they lose billions years after year but still managed to blow away Microsoft, who makes billions every quarter.

  • GoldenBay

    The mods deleted my comment…

  • metalman5150

    to be offended is to make a choice, to be offended.,

  • islan
  • Jecht_Sin

    Sure it is profitable. The GDDR5 RAM is cheaper now, so they might be other components. And the PS4 sells for 333 euro before taxes, which is 456 USD. Since the Bill of Material was $381 just do the Math..

    • ipot_04

      and i still don’t have any idea why Microsoft didn’t choose GDDR5 for Xbone.

      • superkarma

        They likely cut corners on the RAM and GPU to force the Kinect in the package. At least, that’s the only logical reason I can see for why they decided to skimp on hardware.

  • Homer Ruglia Beoulve

    Say Kaz, you said that last gen too. What happened to almost 2000+ employees who had no job, studios closing down and your PC division going to the highest bidder?

    • superkarma

      Shit happens and it was time they finally decided to cut loose the bad divisions/studios. Would you rather they kept the PC division and the other studios, even though they weren’t turning profits and not working in favor of the company?

      It happens all the time with companies. Look at Microsoft, they post billions in profit every quarter, but yet just laid off Rare employees (some being key people), have closed studios in the past, restructured the company to hide unprofitable divisions, etc.

    • Xtreme Derp

      PS4 will have the graphics advantage the entire gen. PS4 hardware and software will outsell Xbox globally the entire gen. PS4 will have more dev support and more 1st party games the entire gen. Sony still has a large number of 1st party studios and they’re all working on PS4 games. PS4 will make a net profit, Sony won’t go bankrupt. I’m constantly right, as usual.

  • Sexy Mcgee

    Kind of makes you wonder how this bodes for the future of console hardware. They can’t draw out console generations like they did last time as the last three years of that generation show. On the other hand it’s not feasible to release consoles at a loss. Are we heading towards a path for more incremental updates? Will the price of a launch console go up with hardware quality?

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