As Xbox One Launches in Japan, Akihabara’s Gamers Really Aren’t Standing in Line (UPDATED)

The sun has finally risen on an uncharacteristically mild September 4th in Tokyo, and stores are finally about to open with their shelves loaded with Xbox One consoles.

Yet, perhaps as a sign of changing times, Japanese gamers aren’t standing in line at the gaming mecca of Akihabara like they used to do at previous console launches.

The Yodobashi Camera store in Akihabara is the “go to” place to buy a new console in Tokyo, which is why the shop always gets organized to stand long queues. This time, though, it’s simply not happening as you can see from the picture below, shot between 7 and 8 AM by various Twitter users.

Things aren’t very different at another popular store, Sofmap, which opens a bit later:

The lack of queues shouldn’t probably be chalked completely to the Xbox One itself, but also to a generational shift in the purchasing habits of Japanese gamers. Online shopping and pre-orders have become more and more widespread in the archipelago of the rising sun, as more and more day one purchases shift to Amazon and similar outlets and away from brick and mortar stores.

Ultimately we’ll have to wait for next Wednesday with the release of the Media Create charts to know how the Xbox One’s Japanese launch is really going.

The spectacular queues snaking around the block we used to see at the times of past consoles and big games like Dragon Quest or Monster Hunter may have become a thing of the past. Times change.

at the end, just before opening, a few people did show at the Yodobashi Akihabara store. I guess you could call this a mini-queue.

Join the Discussion

  • ssjenforcer191191191 .

    xboxone launch in Japan seems like a great place to read

    • Orichalon Hades

      so quiet and peaceful

  • megablast16

    Not really surprised, XBOX has always been about as popular as a fart in a lift in Japan. To be fair though they’re not that interested in PS4 either, it’s all about mobile gaming over there these days.

    • mattc2310

      Jesus, do they not have big screens to unwind in front of at the end of the day over there? Gaming on tiny screens is terrible!

  • Miami Prodigy

    Wow, this is the first article where I’m actually disappointed in dualshockers. This is absolute flame bait. This is something that even ign wouldn’t do. I really mean it when I say that I’m disappointed in dualshockers…. I really thought this website was fair journalism.

    And before I forget “you say more and more day one purchases shift to amazon” but yet you fail to mention that the Xbox one day one edition on amazon japan is the number 1 selling console, while the Kinect-less Xbox one is number 4…. And while all the other gaming websites are reporting it….. except dualshockers…. you forgot to mention that forza 5 is free from Thursday til Sunday where you can earn achievements and play online.

    • superkarma

      Damn, they’re giving away Forza…again? At this point, they might as well just make Forza and Titanfall free altogether.

      • Vious

        you are baiting.

      • Miami Prodigy

        This is for anyone who has an Xbox one…

        if you have an Xbox live gold membership you can download forza 5 for free and play the full game from Thursday to Sunday. Earn achievements, play online etc.

        • Vious

          just messaged my friends who doesn’t own forza yet.

    • HooksaN

      Agree they should have mentioned that, but TBH I still think Dualshockers is waaay more fair and reasoned than many clickbait sites. They’ve also run an article showing how popular the release has been among gamers, so there is a good balance

  • slasaru

    Who would go at 8am working day to buy a console?

  • Rubix99

    INTEGRAL KINECT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Kanok Timkhlai

    An Xbox brand got bad situations from this guy.

  • Kanok Timkhlai

    An Xbox brand got bad situations from Don Mattrick.

    • Orichalon Hades

      i swear, his face is perfect to be punched.
      its like, genetic or something.

  • majestix1988

    this result could affect xbox one’s Future[mostly Japanese developers who games on that consoles[instead going on xbox one its going ps4 or wii U[for example Idolmasters Xbox360exclusive its changed to PS3/Ps4 exclusive or multi] or some Announced games to be released on xbox one in japan could change to multiplatform due lack of sales

    dont forget chain effect could change US sales

    i guess it would change after the release of 5pb visual novel “Psycho-Pass”

    • Orichalon Hades

      VN usually doesn’t move that much unit

      • majestix1988

        yup….but fans would buy it….the mostly reason why xbox1 doesnt sale well due Dead Rising 3 now entering on PC[japanese have good pc due their MMO fever is good too like FFXIV/other korean MMO due to that PC version of Dead Rising 3 could sell well on PC not on Xbox one]

        exclusive make a console to be unique to other console if one game to be changed on multiplat it starting to affect on sales

  • MNFNGamer

    Sorry Microsoft 😉 maybe next time, Sony should(maybe not not) do better, nintendo holding it down with that handheld tho

  • RealityCheck2013


  • truthtellerdealwithit


  • Smileprofile
  • ipot_04

    lol. that’s embarrassing.

  • jknochel76

    Everyone carries manpurses there

    • Spoonyrogdrumps

      Hey if Jack Bauer can do it.

      • jknochel76

        Ha. Why not

    • Orichalon Hades

      hey hey, you dissin on manpurse brah?
      i rekt u irl m8
      1v1 me fgt

    • fastharryDOTcom

      It’s not a purse, It’s European…

  • Mega
  • EmpeRawD

    Meanwhile…X1 owners are enjoying their console…Sony ponies are enjoying neogaf, IGN, n4g, GamingBlend ect

    • James

      So does that make you a Sony Pony?

    • You are flat out wrong

      I’m enjoying my console AND laughing at your dumbass, Cubey. :)

  • Midori Inaba

    They have the PS4 and the Wii U

  • Spencer

    You should see the packed lines for the PS4 launch. This isn’t a shift in how Japanese gamers buy consoles, it’s a sign of how pitiful the Xbox one will commercially perform there.

    I sure hope there weren’t any fanboys that thought the Japanese launch would boost sales.

    • TheRedButterfly

      You mean the fake laugh-track? Yeah, they sure were excited.

      • demfax

        That is normal for Japan. It’s a non-issue. Pathetic and transparent fanboy deflection away from Xbox’s sales in Japan and tier 2 countries.

        Keep grasping at straws and being constantly wrong about anything to do with sales. You must love eating mountains of crow.

      • You are flat out wrong

        Still salty the tier 2 launch would be a bust like we said it would be?

        Don’t worry, just two more months until Halo ports.

    • demfax

      One of them just replied to you.

    • DLConspiracy//

      I think the only people worried if Japan sells well enough is Microsoft and Ps fanboys. Otherwise those who buy an Xbox one can and will fully enjoy the console even if they are selling less than PS4.

      Last I checked I didn’t need a line in Japan or sales report stapled to my TV in order to enjoy either of my consoles.

      • Spencer

        Very true, but you have to think about it this way – if Japan represent 0.00000001 percent of their revenue, why would they invest ANY money to improve the system there or nail down great exclusives for that market? That has a tangible impact on the enjoyment of the console.

        • DLConspiracy//

          *shrug* maybe because its not a horrible system but its not at the top of trends right now. Maybe trends set the popularity of a product in Japan. I don’t really know the market out there. It could be price or size. If you think about it though its still money coming in. Even if it breaks even . you still have to try.

  • Jeremiah Locanas

    NPD only covers America right? Is there any report that covers worldwide numbers?

    • You are flat out wrong

      Media Create releases Japanese hardware and software sales numbers mid-week.

      • Jeremiah Locanas

        Thanks, but was also wondering about world wide numbers since XB1 releases to 28 other countries by eoSeptember…

        • You are flat out wrong

          Oh. In that case, nope. And you’ll probably never hear Xbone numbers ever again.

          • Jeremiah Locanas

            They’ll say them in their quarterly/annual financial reports, but was hoping for something more periodic in b/w…

          • You are flat out wrong

            Last quarter they combined 360 and Xbone numbers unfortunately.

  • ImOnaDrugCalledSheen

    Just give up Microsoft, go back to the drawing board, no one wants your worthless system.

  • Lelouch Vi Britannia
    • Millenia Blue

      Yea. But Xbox One is still standing!! even after those nut shots!!

      • Shigueru Miyamoto

        He explodes after few seconds

        • Orichalon Hades

          “YOU’RE ALREADY DEAD!”


  • XanderZane

    In anyone really surprised? The XBox 360 sold 1.6 million in Japan, which was impressive for a U.S. game console. I doubt the XB1 will reach those numbers. The biggest surprise is the PS4 is doing crap in Japan. The Wii U is outselling the PS4 on a weekly basis. Very sad.

  • DLConspiracy//

    I wonder how many “gamers” are celebrating the early demise of Xbox because of an empty line in Japan? I am sure that will be a community building party. Or a nice way to say I told you so to the vocal minority. Seems lately any news is a chance to take a blow at MS or the people who enjoy playing on its system. Not sure why the community has become such bullies in the comments. Its like they are not satisfied that PS4 is doing well and selling more. They want to try and ruin anyone’s enjoyment of any other console be it Nintendo or Xbox. Not sure what people are trying to prove with such actions. I still enjoy my Xbox one maybe even more than my PS4 currently. I still don’t find most of these comments necessary or shining examples of community.

    • James

      “the community has become such bullies in the comments”
      Were you in a coma during the last generation?
      “lololol PS3 haez no gaems”
      Thing is, just like the beginning of last gen, it’s not just PS4 owners who are laughing. The most hilarious aspect of this generation so far has been the attitude of Xbone gamers. Prior to launch they were telling us how they were getting the better console, then it launched and actually performance didn’t matter, then it got crushed in sales and sales didn’t matter, now they all claim to own PS4s but never use them. lol
      It’s like the scrawny kid who goes around picking fights and then goes to the teacher when he loses them.

      • DLConspiracy//

        I see your point. So it was wrong of those Xbox gamers to do that last generation to all the Ps fans but its OK for all the ps4 fans to be like Xbox fans were last gen now. I never understand why people use last generation as an excuse to bully people. Its like well the “Xbox fans picked on me last gen. I didn’t like it. that was really mean of them”. Yet, it wasn’t every single Xbox fan last gen. Nor was it right of those who par took in that behavior then either. Let’s act like them? Essentially what you and anyone who uses that as an excuse are saying is that it was never about being picked on to begin with. You were just jealous you were not on top. Now that You are on top. That type of behavior is OK because now you are in control and not jealous. So one can’t complain about last gen if they are acting like the bully this gen. Surely that would be childish. Especially outright pointing to yourself as one of those types. I mean if you have a bone to pick with a few from last gen that are still around. By all means take it up with them but don’t hold it against every person who owns an Xbox now. That seems to be unfair. Especially since I wasn’t here for the childish antics last gen and I also own both consoles for this gen.

    • Spencer

      Roll back time 6 or so years and it’s the exact opposite, with Xbox gamers bullying Playstation. It’s the grand cycle, don’t get butthurt just because it’s Microsofts turn to take some lumps.

      • DLConspiracy//

        Wasn’t here last gen for all the hypocritical nonsense. I would have said the same thing then and I probably wouldn’t use it as a shield to excuse my own behavior either.

    • Jecht_Sin

      It isn’t against competition, it’s against MS. I actually wish the Wii U will sell more, crushing the XBone even further, go figure. 😀

      • DLConspiracy//

        Hopefully that MS hatred will help the gamers who just so happen to wander into the comments section. I am sure they will fully understand why MS is this evil corporation. Meanwhile there are oil companies that get less hatred than MS.

    • demfax

      I wonder if you realize everyone else has been putting up with 10+ months of THIS?

      Spare everyone your victim complex. Microsoft fanboys have been using the “more countries” excuse pervasively in every single sales article, often while spreading lies and hatred. The crow is well deserved.

      • DLConspiracy//

        I never said it isn’t happening on both sides but come on man. PS4 is doing well. The ones that act that way while its doing well just blow my mind. Its like really? Is it that necessary. Either way I don’t agree with either side doing it. I still see people kicking fans while they are down. Trying to push the fact that Xbox is selling less rather bullyish-like. There is no victimology about it. It happens a lot more than it needs to and all it takes is a few people on either side to nip it in the bud.

  • Jerry Lane

    I love this article, an the hilarity of it. All of these pictures are of the same place, with the final picture showing people in line, except for one picture, and it was obviously taken before 2014-08-28 as evidenced by the game launch announcement over their doors.

  • Trim Dose

    huge article update hehe 😀

  • CervantesPR
  • Jan Compaf


  • Alan Padley

    Xbox is doing well here in the uk – xbox is king

  • NeoMahi

    Five Americans and two Japanese dudes. Oh, man ouch! The NeoGaf post was was of the Twitter Image Posted by Aaron Greenberg where it’s said the Xbox One was a success in Japan’s launch event. It’s a crowded room of people but, they’re all white and look like they’ve but cut and pasted and low res in a Gran Turismo sort of fashion. Funny. Very much so a joke, but funny and some gullible people will buy into it, it’ll spread like wild-fire and Micro$haft will be screwed again. Sorrry Microsoft. I don’t think I have the heart to laugh at you. Japan isn’t going to happen when the 360 was far more popular amongst consumers and you were only selling a few hundred a week.

    PS4 fella’s, we should be seeing Sunset Overdrive: Rampage Edition sometime next year.

  • Pedro Oliveira

    In Brazil Xbox is king!

  • Januar Naoki

    i hope xbox just perish and let PS win the game not that i dislike xbox but just see the gamer reaction in worldwide…i only hate the exclusive game competition…

    • JustGaming

      That would be really, REALLY terrible for the industry.