Sony’s CEO Kaz Hirai Explains Why PlayStation VR’s Price and Release Date Weren’t Announced at CES

Many were surprised by the fact that PlayStation VR’s price and release date weren’t announced at CES 2016, during Sony’s press conference that was held on Tuesday. CEO Kaz Hirai explained the reason in an interview on AV Watch.

Asked why those elements weren’t announced at CES, Hirai-san mentioned PlayStation VR as a topic is appropriate to “indicate the future direction” of the company, so people might ask themselves that question. On the other hand, PlayStation VR is an innovation focused on gaming, that’s why gaming events such as E3, Tokyo Game Show and GDC are a more appropriate place for that.

Since CES is an event that opens the new year, Hirai-san continues, it’s more dedicated to show the future direction of the company, more than highlighting a specific product.

Personally (and this is, again, just personal speculation), at this stage I’ll put my money on GDC in March, but I’ve been wrong before, so…

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  • Bryan

    CES 2016?

  • Davis Arend

    I’m betting too for GDC, is not like a huge event like e3, but I can’t think of another opportunity to announce it.

  • Wookie Groomer

    Wait to see what Oculus does… uh.. I mean wait till E3 2016…

  • superkarma

    GDC does seem to be the more appropriate platform for such a device, but E3 would certainly draw bigger attention for a product that needs as much attention as it can get. I’m still sticking to the mindset that it’ll be announced at E3 and they’ll open preorders shortly after — on the spot or end of June maybe. If they announce at GDC, even better…but I’m just not really expecting it.

    • PixelOmen

      I’m pretty sure it’s scheduled to launch in the first half of 2016 so E3 would be too late for preorders. I guess they could pull a “… and it’s available now!” stunt, but I doubt it since every company loves preorders these days.

      • superkarma

        Yeah but things happen though. Without a less vague release window than “first half of the year”, anything is up in the air. Look at what OR did…they said it would cost around $350 and it’s nearly double that. The continuing lack of info we’ve gotten surrounding PSVR as time goes on and refusal to be less vague about announcements just points to a later release rather than sooner, at least that’s how I see it.

        • Boerewors

          I can’t see it not being delayed, especially after the backlash OR got. Or Sony’s engineers came up with another incredible way to save money, or Sony has to take way too hard of a hit on every unit sold if they still wanna release it this half of 2016. The production cost of the components are going down really fast, a delay of just half a year to a year could save the company millions and give VR a fighting chance with an asking price that consumers are willing to pay. $299 seems to be the sweet spot even for early adopters, there’s just no way they can pull that of in the first half of 2016.

          Or they’re gonna surprise me like they never did before!

          • superkarma

            Yeah, that’s pretty much my train of thought as well. Just look at how vague they’re being about announcements or even any other kind of details. That’s not how a company (at least not one that hopes their product sells as much as possible) acts when they’re about to release a new product line in a relatively short time period.

            I’m as eager as the next guy to find out these details and to get my hands on the final product, but I’m just trying to keep my expectations more on the realistic/practical side.

          • Boerewors

            From an engineering point of view Sony has been surprising me ever since they revealed Project Morpheus; the tech they implemented in the device along with its look and comfort is just amazing. For almost every obstacle they found a solution in a way that sometimes reminds me of how Nintendo works (lateral thinking), but the biggest obstacle is a hurdle I believe they can’t take yet: the asking price. They’ve been cutting cost like crazy without sacrificing too much quality and the techniques they use to let it be powered by the PS4 are sometimes as easy as they are genius, but it just can’t be they’ll launch it for $399 without the shareholders going crazy.

          • Dave Carsley

            No doubt.

            I’m just one guy, with one group of friends, but I can tell you, the general feeling among my friends for a few days now has been

            “Something is wrong. Sony doesnt have their crap together. It’s going to get delayed. If you want VR in H1 2016, buy an Occulus if you can”

            True or not is irrelevant. Sony is now losing customers.

            How many, I can’t say, but I I know at least 2 who desperately wanted to consider the PSVR, but are falling too far behind on the Occulus preorder list to take a chance that Sony delays it, and just bought Rifts.

            I’m only one man. There must be others. Enough to make a dent? I dont know

          • Voice of friendship

            That makes no sense. If you have a PC that can run a Rift why would you care about the PSVR price point being announced?

  • Dark Knight66

    Makes sense to me but just keep the price no higher then $399.99.

    • Eggyhead85

      Just a ballpark bet, but I’m guessing something like $349 for the headset, $399 bundled with the camera, and $429 with the camera and a move controller.

      • Daniel Gonzalez

        Sounds like a fair price for early adoption.

        • Eggyhead85

          I’ve already got one move leftover from my PS3, I’m wondering if it would be worth it to get a second one. I can’t imagine there being much support for dual-move games considering how pricey it gets at that point. At least not beyond short, gimmicky titles.

      • Dark Knight66

        I don’t know because this kind of tech can’t be cheap and are they willing to take a loss in order to get it out to more ppl is the big question.

        • WTGHookshot

          Shuhei Yoshida already said, yes, that they are willing to take a loss in order to get it out to more people.

          Sony, unlike Oculus, gains money through software sales on the PS4. They expect to make a loss on the hardware for the Playstation VR, but make up for it on the software side. Similar to how when Playstation 4 was released, in order to make it profitable, they were selling it at a loss, but one year’s worth of subscription to PS Plus per person made up that loss.

          • Can you believe that Oculus says they aren’t making a profit?
            Truly, they’re just not Based and are simply lying. Based Sony won’t do that.

          • Dark Knight66

            Yoshida might be willing to take a loss but he answer to share holders so if this if it’s to big of a loss then he will have to answer to them. That is why I think Playstation VR will cost $399.99 because it will still be cheaper then Oculus and it will work out the box with every PS4 unlike the Rift.

          • WTGHookshot

            You still need the camera for the Playstation VR.

            And from the way Yoshida phrased it, it didn’t sound like it was his opinion; it sounded like it was a corporate decision. They plan to treat it like a console: sell at a loss, make up in software, priced roughly like a console.Only difference: it’ll still need additional hardware to properly work (i.e. the PS4 and the camera).

        • Cyshox

          Due PSVR is the least powerful VR set it should be cheaper. Sony said that it wont cost more than a new PS4, so the base PSVR should be 300-350$

        • Eggyhead85

          I think the fact that it’s PS4 exclusive is why they will be taking a loss. The PS4 already has a MASSIVE user base that hasn’t stopped growing, so if they can sell enough VR units to justify more and more interest from developers, the ball will start to roll on its own and the cost of VR can easily be subsidized though software sales. Eventually the price can be dropped for more people to join in. This is the best case scenario.

    • DR Stoic

      That shit shouldn’t even cost more than $150 smh

      • Daniel Gonzalez

        Yes, because they want to take a huge loss on what it cost them to make it. Get real. If you don’t want to pay the price for early adoption, you don’t have to buy it. There’s plenty who will considering VR tech is on the rise again.

        • DR Stoic

          Get real huh…if this thing is priced at $350….Sony will lose money anyway…nobody is going to buy a this thing just to play shovel ware for the most part..this will probably end up the say way as Playstation move…enough with all these stupid gimmicks. Sony could have invested in more games to be honest

          • WTGHookshot

            But they don’t want to invest in more games. They want to invest in VR. Sorry.

            They could have invested in more games instead of Playstation Now. They could have invested in more games instead of Playstation Vue. They could have invested in more games instead of Playstation Vita. They could have invested in more games instead of spending tons of money for presentations at gaming conferences like E3. They could have invested in more games instead of the camera. They could have invested in more games instead of the Playstation Move. They could have invested in more games instead of the Blu Ray remote. But they didn’t. Get over it. They choose what they invest in. You choose if what they make is worth it to you or not. Simple as that.

          • DR Stoic

            You kinda lost me with the gaming conferences and all that but Okay…we’ll work with that. Playstation Now-this has got to be the dumbest thing I’ve ever seen, I mean I understand that they switched up the architecture to make the production costs of the PS4 significantly cheaper, but the best thing you offer instead of backwards compatibility is a streaming rental service?? Sony could have gone digital with the whole PS1-PS3 library and kept adding games like every 4 months or so. Press Conferences- they’re basically promotion and advertising for what’s in store for the platform so of course this is important I’m not sure why you brought this up. Blue ray helped the PS3 in the long run for it’s games…i’m not knocking that. Now onto the Vita…it’s pretty much dead unless you wanna count the indie multiplats being overrun on it, handheld gaming is a lot more popular in Japan which is probably why they’re better games for it over there. PS Move and Camera…….moving on. What I’m simply saying is the gamers are more hyped for GAMES….we’re hype for Uncharted 4, The last guardian, Horizon, Wild, Shenmue 3, FF7 remake, NI NU Kuni 2 etc………………Jak 4, Heavenly Sword 2, New IPs>>>>>>>>>>>> Playstation VR and any bullshit peripheral….all I need is my controller, a big ass TV and my GAMES.

          • Daniel Gonzalez

            You aren’t being forced to buy it, so get over it and continue to play your games. Lol.

          • WTGHookshot

            That’s fine and dandy for you.

            That said, not all gamers are the same. While I am pumped for more games and better games, I, as a gamer, am also VERY interested in how I experience my GAMES. That comes with different technologies.

            Without the Vita, I wouldn’t be able to enjoy Remote Play to play my GAMES away from the home without bringing my system with me (and even then I still need a TV, which isn’t always where I am at) nor the unique GAMES for Vita itself. PS Move and camera allow me to enjoy motion controlled GAMES. And Playstation VR, it allows me to enjoy virtual reality GAMES.

            Like I said, different gamers like different things/experiences. You are purely old fashioned and traditional; some of us like all forms of gaming and the new tech and how that changes gaming.

          • zero

            PS Move and camera allow me to enjoy motion controlled GAMES.

            Just a question, when did they last release a true playstation move compatible game?

          • WTGHookshot

            The last that comes to my mind is Sports Champions 2, though there may have been some more after that. That said, the upcoming Dreams from Media Molecule is very, very incorporated with motion controls and the Move. It’s how you sculpt things in 3D for that game. And almost every single Playstation VR game seems to incorporate the Move as well. As evidenced by Playstation VR, Oculus Rift, and HTC/Valve Vive, motion controls and VR go together very, very, very well.

          • DR Stoic

            Oh yea….I forgot about PS Vue…which is basically an overpriced netflix and Hulu service LMAO!!

          • Daniel Gonzalez

            PS Vue is basically like TV. Channel packages that in the future, will likely make cable TV irrelevant. Eventually, most companies will follow along. Which some have already done. No need to be salty. ;P

          • DR Stoic

            Wow so voicing an opinion is trolling now huh?? Yea okay…never claimed to be no expert…We’ll see how this VR thing plays out with if it’s not reasonably priced…and you sound like Sony can sell you trash in a bag and it’ll be Okay

          • Daniel Gonzalez

            Your tone in your first comment does come off as acting like it’s going to fail despite the fact it’s not even released yet. So yeah, you do come off as what some call a “concern troll.” Yes, we will see how this all works out. Neither am I an expert, but I’m also optimistic rather than pessimistic. Sony has made bad products in the past, but that doesn’t mean they’re going to continue that trend. Lol.

          • J.j. Barrington

            A troll is usually voicing an opinion. It just so happens that the opinions of trolls don’t amount to much.

            Like yours right now.

          • Daniel Gonzalez

            I know I wasn’t the only one detecting that.

          • WTGHookshot

            The difference is it plays live television and for what it does, it’s not really overpriced. Expensive? Sure, but so is normal cable and satellite. It’s the first ala TV package on the market.

            I think the Playstation name was just attached for something done by what Sony Pictures was doing, and not something the Playstation department established.

          • Daniel Gonzalez

            It depends on how much it actually cost to make. Also, who made you the expert on the market? Lol. Get real huh. PS Move was a small investment compared to VR. Move was a small loss, so it didn’t matter to Sony whether it failed or not. VR is something that many enthusiasts want, so the adoption price is always going to be higher. As time goes on, price goes down and products become affordable. It’s not different from any new product on the market. If you understood the market, you’d know, but it’s obvious you’re here to just be a negative Nancy. Carry on your weak attempt at trolling. ;P

  • Boerewors

    Why GDC ftloG? It just hasn’t got the international allure a CES or E3 has. I understand that they didn’t want to be directly competing with OR, but GDC should be all about the developers, not the hardware. I know the initial reveal was there, but that’s a totally different situation because then it was all about the tech and what it could mean to devs, now it’s all about marketing and hype. Furthermore, if they wanna launch this half of 2016, March is really late to announce it. Maybe they should have their own huge event in February and focus on the development side of things at GDC.

    Looking at the bigger picture I’m not too thrilled about these remarks, they’re focusing way too much on gaming. Yesterday someone said in the comment section on this site that he rather plays games on his 70″ screen…. When is someone gonna explain the masses that a VR headset potentially is a 120″ screen?? When is Sony gonna tell all those lovely folks that don’t give a crap about wannabe e-sports titles that VR is way more than just some games trying hard to bring meaningful VR experiences? VR should be a part of how people consume their news, how they interact with others, how they work, how they watch TV, watch movies, how they watch live sports and live music and how they travel the world. Sony made the mistake of naming it PS VR, please don’t screw this up by actually considering it just “PlayStation’s VR”.

    • Lrdfancypants

      Whose else VR would it be?

      • Boerewors

        Sony’s… Huge difference!

        • Lrdfancypants

          So on PC as well?

          • Boerewors

            You’re missing the point, probably on purpose considering my first post. If PS VR turns out to be Playstation’s VR, than they’ll just serve the part of the gaming community that is interested in VR and they might sell 5 million units by 2018 if they’re extremely lucky. If they on the other hand just use the name because it’s a household name, but focus on so much more than gaming, than all VR enthusiasts and people that even didn’t know they were can get excited for it.

          • Voice of friendship

            I actually see your point. But speculation is unnecessary at this point, though I would prefer it be calles Sony VR as well.

          • Lrdfancypants

            Not on purpose. I understand where you’re going with branding now.

            I don’t put as much stock in Sony electronics as some people so the Sony Vr vs PS Vr doesn’t do much for me but I get the not only games idea and agree.

            The only Sony electronics in my home is a sub for my surround and that’s because I got it cheap refurbed. I regret not just getting klipsch reference like the rest though. Other than PlayStation stuff that is.

    • King Bryan

      “because then it was all about the tech and what it could mean to devs, now it’s all about marketing and hype.”

      No, just no. So you want them to not keep attracting devs and stop making partnerships?. They have to yet to reach the “marketing and hype” phase.

      “When is Sony gonna tell all those lovely folks that don’t give a crap about wannabe e-sports titles that VR is way more than just some games trying hard to bring meaningful VR experiences…”

      Don’t know how would you do that. They already have showed, announced content that aren’t wannabe e-sports games or for the not so gamer.

      • Boerewors

        The marketing train should be at full speed now, they haven’t shown jack shit to anyone but the gaming community. People still see PS VR as a device you play games on, and maybe they make the mistake of letting it be just that, but VR should simply be more than that, way more. What have they shown so far for the non gamer? Where are the virtual front seat tickets to Sony contracted artists? Where are my virtual court seats damnit? Where is the info about my PSVR headset being a huge HD TV where I can watch all movies on I want or use to play games on?? That’s the stuff people care about, not some e-sports netball game.

        • Lrdfancypants

          Now I understand what you are trying to say.

          • Boerewors

            Hehe, I get a bit worked up when we’re talking PS VR… I’ve seen the potential and I just can’t let it go. It’s truly a childhood dream coming true, but they could Lucky Palmer it up in so many ways! The suspense is killing me, just announce the damn thing and let the future of entertainment begin!

          • Lrdfancypants

            I get what you mean now. I wasn’t missing your point on purpose it’s just most people attack it randomly without making sense so I wasn’t sure where you were heading with the branding comment.

            I do agree things other than gaming like you described would be fascinating more than games for myself as well.

            I do think they would cause a stir if they announced it cheap then said also PC compatible. I’d imagine some OR preorder cancelations. It’d give them a big head start.

        • King Bryan

          Dude wtf. Marketing full speed with no price, no info on preorders, no official date, no bundles, no info on launch games and content….. They are handling this just like what they did with the ps4, the price and all that stuff were announced late then all the campaign started. They know what they are doing and the moment to do it. There marketing team have been incredible with the console, chill let them to do their job now with the headset, the headset is not coming out next month.

          They haven’t shown anything that isn’t game related? You aren’t enough informed then, how about that popular shark gameplay where you are in the deep ocean with a bunch of shark hunting you?. How about the space stuff. Want to get weird? check Summer Lessons. There will be enough content for those people. Check what Sony Pictures have, enjoy the vid

          https://www.youtube.com/watch?v=Uq6yxWBDy3g

          • Boerewors

            People understand console gaming since Atari, people don’t understand VR. Do you honestly think the whole shark or summer lesson thingy, which are only shown to gamers, are seen as a non-game thing? People should be educated, you can’t compare the launch of an entirely new phenomenon, a new business, witch the launch of a console!

          • King Bryan

            Don’t know where you want to go. So you want them to scrap everything and shoot for the general, casual, soft people then for you and others to say, where are the games!! blah blah. Or create an event called “VR stuff that isn’t for hardcore gamers”.

            The content is and will be there. They have shown stuff, they have been at every possible convention giving people demos. Those general people have to do their thing too and do some search of their own. Just like what people do when choosing a console, what people recommend? check the games, the content. I still can’t get over when you said marketing full speed in January, wasting extra money and that what it would do is get people tired of it before the launch. This VR thing is big and is everywhere not just on gaming related portals. I saw even it on the news on tv last night.

          • Boerewors

            Even gamers, or especially gamers when I come to think of it, don’t understand 10% of the potential VR has. You are focussing way too much on gaming; letting people know they can watch 10.000 movies on a 120″ screen in the comfort of their own home is content too.

            But I know what’s been bugging you, you think I’m critisizing Sony and therefore all alarmbells start ringing and you feel you have to defend the company that brought you your glorious PS4. No need my friend, I am a PS4 gamer just like you, and a satisfied one. But I’m also a VR enthusiast and as someone who experienced all headsets first hand and is able to make a pretty decent prediction of what the market for VR is like, I see an awful lot of things that can go wrong. We saw yesterday it isn’t just Sony that can screw up, but part of the problem with the outrage about OR’s price is that people have absolutely no clue what the full potential of VR is. Sony should try and keep VR’s treshold as low as possible by not just caring about gamers, but about everything that’s got remotely to do with entertainment… Cause remember: in the end will be there be no hardcore gamers going VR the first 5 year for anything other than a big screen, I can guarantee you that much.

          • King Bryan

            Those gamers you know don;t mean everyone. I don’t know what you were expecting VR mainly to be, for movies?. First, we don;t even know if we will be able to watch movies or apps such as Netflix, it doesn’t make sense and isn’t that simple. I bet you actually have to shoot a movie with that technology to be able to work correctly. I dont get that point of movies you’re trying to make when it isn;t confirmed yet for Sony Vr or even Rift.

            Your last paragraph it has nothing to do about that. I just don’t agree and it doesn;t make sense to me to say they have to be at full marketing and hype speed now so early and with zero info about launch or that they basically have to stop keep attracting developers or to say they haven’t shown jack shit when in reality they had.

          • Boerewors

            Thanks for proving my point! Movies nor games have to be especially made to be shown on a VR headset as if you were looking at a enormous screen. Sony has been using that tech for years already and PS VR has the inate ability to make every game or movie appear as if you are playing it in your local cinema. So even the most reluctant gamer who sees VR as a fad might be interested in playing games the normal way, but on a huge virtual screen.

            But that’s just one of the many things VR has to offer before it’ll be as big as it potentially can be. Game developers should focus on games, ofcourse, but there are so much more areas VR will be a perfect fit for. I already said that we could be live at sport events or concerts, best seats available…just think of it: millions of people could be “sitting” at the very seat you bought a ticket for, it could change everything. But there’s so much more! Imaging shopping online, but with a VR headset on: you could see your clothes, TVs, cars etc and walk around to check everything there is on offer.

            To focus on just gaming would be the worst idea ever and thus far Sony has done nothing to convince non- gamers to eventually check out VR headsets; within 2 years a PS4 & PSVR bundle could be $499, if VR is a succes the PS4 could shatter PS2 sales!

        • Stranger On The Road

          perhaps it is about time you visit VR focused websites, they show far more in regards to VR news than just the games and/or big announcements. The VR site I frequent is vrfocus.com give it a try!

    • Stranger On The Road

      I disagree in regards to the naming, utilizing a well know brand name is a good thing, it is well know by the masses and people already use their PlayStations for things other than gaming.

      any way, they did say that it is difficult to advertise for VR since it need to be experience instead of just shown/told what it is. So they will be heavily dependent on ‘word of mouth’ and family/friends gathering to sell more units.

      And they have already spoken in regards to brining films and eduction applications to the VR, so don’t worry, that will be there. But first, it will need to be sold into the market; and gamers are the ones who will introduce it to everyone else! The focus on gaming isn’t because that is all there is to VR, but because the targeted consumer is more likely to try something new and show it to others.

      • Boerewors

        Nothing wrong with the name PlayStation VR, I just don’t want it to be PlayStation’s VR if you know what I mean. They haven’t even been able to “sell” VR to at least 70% of the current PS4 owners and then I’m being generous. Experiencing VR is believing, that’s for sure, but it’s BS you can’t market it: everyone understands the concept of your own personal cinema where you can watch whatever movie you own or Netflix lets you stream. Everyone can grasp the concept of virtual front row seats. Everyone understands what it would be like to virtually walk around in Rome, Paris or Kaapstad….

        OR is a product that is way to directed at tech savvy people and even they aren’t as thrilled as they should be. Sony has the capabilities to reach at least 2 billion people with VR, compare that to the best selling console; it barely managed to sell 150 million. Gamers think VR is gonna be a fad because we’ve been shown the typical Kinect/ Move/ Wii stuff and Sony really has to be careful that they don’t get all caught up in trying to deliver PlayStation’S VR to such a small group of mostly conservative minds.

        Thanks for the link to the VR website. I’m really into VR, have been for years and I believe Sony has an enormous opportunity. Just by looking at the headsets you know which one has most potential… I hope Sony realise this 😀

  • Terminator

    or they where waiting for the competition to announced it first….that’s just me guessing.

    • rsco6969

      I can see why people draw to that conclusion, though I don’t see why they would, Morpheus is aimed at a different target than Vive and Rift, closed ecosystem and all that jazz, unless Sony are hoping to make a model available for PC later on. Here’s hoping.

      • Terminator

        Even if they are aimed at different targets what they do (what this VR where made for) is still the same thing and price will always be one of the deciding factors for consumers. If they can undercut the competition then they will draw in people.

        • Giuseppe Nelva

          The problem with that is that Oculus and PlayStation VR are not really very much in competition.

          I can pretty much guarantee that most people that will purchase PlayStation VR not only aren’t considering Oculus (because they don’t have a PC that’s powerful enough, or aren’t PC gamers), but they won’t care absolutely anything on how Oculus is priced.

          They’re both VR products, but they’re aimed to completely different segments of the market.

          • Voice of friendship

            Pretty much this.

        • Stranger On The Road

          in that…. Google Cardboard is king :-p

    • J.j. Barrington

      They’re competing about as much as sports cars and minivans are.

      Not that much.

      People who don’t game on PC damn sure aren’t gonna buy a high-powered just to use OR. On the other hand, people who don’t game on consoles won’t be picking up a PS4 specifically to make use of PSVR.

      Actually, I guess it’s more like Ford and GM selling cars with similar purposes, but in completely different markets, one in Europe and one in South America.

  • King Bryan

    “Since CES is an event that opens the new year, Hirai-san continues, it’s more dedicated to show the future direction of the company, more than highlighting a specific product.”

    Valid point. I think it was at GDC they did the reveal and everything and they did it in a special panel just for it, Seems they planning on do it again.

    http://i.imgur.com/r1i9btS.gif

  • RyTeOuS

    It was first announced at GDC it makes sense that the final details for PSVR/Morpheus be announced there

  • Lrdfancypants

    When he looked at his note card it said $599.

    He wisely decided to rewrite the card.

    • chobi77

      He probably saw the backlash at the price of the rift and decided to re think his price point for the VR.

      • Yeah, I heard from some Based sources that the pre-orders haven’t sold out yet.

        • chobi77

          It’s not hard to sell a limited amount, come back and talk to me when they put a couple of million rift’s in stores at $599 and they have trouble moving them.

          • Averix

            Don’t bother, he’s a troll.

      • TC0072

        It’s a nice idea, but the Sony presentation was the day before Oculus revealed their price.

    • Rob

      Future Kaz learned the mistakes of Past Kaz.

  • Jack Truong

    i think they are confuse about the price .Oculus price is over hype

  • AmyStarling

    Sony should make their VR compatible with PCs too,I bet they would make a killing being on both platforms.

    • Blaine

      That would affect their pricing strategy. If it’s PS exclusive, they can sell it bellow cost and profit off licensing from games sales. If they sell it on PC, they’ll see very little other revenue streams than from selling the hardware. They’d either have to sell them at 2 different prices or one, more expensive price, for everyone.

      I think they should make a PS exclusive one and a PC one. They’d be pretty much the same, but they could sell the PC one at a different price.

      • HyperTsunaz

        Why could they not make it PC compatible and still make money out of the vr games that release on the PS4? Its a peripheral not an entire console.

        • Stranger On The Road

          they need to make money from the games since they are losing money on the hardware. If they release it to be compatible with the PC as it is, they will be losing money on every unit sold to the PC crowd, without making any extra money from the PC games. This is something they will want to avoid. Simply put, making money on the PS4 while losing money on the PC is idiotic.

          there is an alternative, let the PC compatibility be achieved through the PS4. This is akin to using the PS Move with the PC through the PS3. In this case they can still make money from the PS4 since the user might buy games on it.

          • HyperTsunaz

            Makes sense, thanks for your explanation.

      • Voice of friendship

        They would still be making software sales off of the VR games though. So it really wouldn’t hit them in their bottom line if they made it compatible for PC, actually I can see that working in their favor since they would be the most inexpensive option they could move a ton of hardware on PC.

        • J.j. Barrington

          They’d only make money off the PC software if they had something to do with making it.

          • Voice of friendship

            I was referring to PS4 software not PC software.

          • J.j. Barrington

            But if they don’t make money off PC software, that makes the amount of software they have to sell for PS4-attached VR sets go up by quite a bit.

  • Black Heaven

    $699 with the VR headset, PS4 Console, one Move controller and one free digital download of a VR game.

    or maybe

    $349 (blasted 9’s, as if people still find a dollar cut as cheap) with just the headset. People said Sony can afford selling the VR at a loss, so at least they can make the price much more appealing to the masses. And maybe they’ll take a jab at the “other one” being more expensive.

  • Rob

    Whatever price PS VR will be, the consumer(a particular set of consumer) won’t be satisfied.

    • Cyshox

      Guess you’re right. I wait another ten years til I think about buying a VR set.
      PSVR will be 300$-350$ because Sony doesnt want to make it more expensive than a new PS4. But PSVR is the least powerful VR Set as well… Dont get tricked by Trailers. They show what you see on TV as second screen – PSVR itself looks way worse. You nearly could count pixels…

      • Dotcum22

        Lol you clearly haven’t tried it!

        • JustGaming

          Yeah, even I read the ‘count the pixels’ comment and laughed. By all accounts, it is nowhere near a 3DS strapped to your face.

          • Counting the pixels thing hes describing is called “The Screen Door Effect” which is also present in OR dk1 and even dk2 as well. I haven’t tried the OR consumer version or the PSVR but if the PSVR is a 1080p screen then it will have the screen door effect. This happens because your looking at a small screen 1 inch away through 2 magnifying glasses. You would need about a 4k screen in the VR headset to get a much smoother display. I was surprised about the screen door effect when I got my OR DK2 since I haven’t really heard of it before or seen it.

            With that said I accepted the limitation of today’s tech an moved on playing many games and being completely satisfied with gaming in my DK2. The screen door effect becomes less noticeable as you emerge yourself into the virtual world. At first glance it will upset people and even turn some off but the fun you have when you get past it is un-measurable. I am not buying the OR since i dont have a PC that can run it any more but I am looking forward adding a PSVR unit to my PS4.

          • fllysurfer

            I was expecting to read “also saw that it was running under 60 frames per second. Actually I counted 56″…

          • JustGaming

            Lol

        • Cyshox

          I tried Vive & PSVR.
          Believe it or not, I didn’t like the quality of PSVR. It has last gen graphics. Vive was much better. And smoother.
          A beautiful VR enviroment needs high performance which the PS4 cant deliver, even with extra processing unit.

          • Daniel Gonzalez

            Funny enough, most don’t even have that opinion of it who have used it. I’m with JustGaming here. That was indeed a laughable comment. No one is buying your claims.

          • Cyshox

            JustGaming…what a reference! [/irony off]
            Don’t forget to post a video with your first reactions on PSVR as soon as you guys tested/bought it.
            Most people I know weren’t really impressed. But Fanboys will praise it anyway, right?
            Vive was really amazing 😉 But it’s price will be 3-4times higher than PSVR…

          • Daniel Gonzalez

            People you know, aren’t the whole gaming community, are they? I think not. Most reception all around so far is positive more than negative. You’ll be waiting a long time for a video considering I don’t upload vids at all on the internet. More importantly, vids such as first reactions are often questioned for their validity. Considering what you said in your last line of your OP, it’s clear that you either haven’t actually tested it, or exaggerating to stir up the comment section. Calling a whole community who is excited for the PSVR, fanboys, says a lot about your motives. If you’re seeing pixels, I suggest getting an eye exam. If it were true, then we would of heard about it from at least a handful of those in the media. Have a good day now.

          • Cyshox

            Some like IGN Germany in their 15min VR Comparison?
            But I agree that most professionals just ignore it. May because they hope for improvements or they had some special agreement with Sony…who knows.
            As soon as PSVR is released the hype will end. The Trailers are impressive, the HMD itself…well…jugde on your own. May you remember me when you spent 300-350$ for disappointing hardware.

          • J.j. Barrington

            Nobody’s gonna remember you in a week, let alone when they buy something they want at a price point they’re comfortable with.

            I always find it hilarious how hard some people try, especially when they have NOTHING to back up their claims but their own words.

          • Daniel Gonzalez

            Spot on there. All I see is talk, and no credibility. Besides, I doubt a video can emulate VR properly to make any fair opinion on it. Everyone on the internet is suddenly an expert. Lol.

          • Daniel Gonzalez

            As JJ said, no one will remember you by that point. Considering I have plenty going on(most good) with my life, why would I waste any thoughts on a random stranger once I’m offline? You’re silly. We thank you for your opinion on what will happen, but that’s as far as it goes. There are many that are interested in VR, especially those who game on consoles. The wealthy will buy it and people like myself will bite at it when it’s more at a price we are happy with. Other than that, JJ pretty much ended his comment with what I would have said anyway, so that saves me some time. Have fun speculating the future. ;P

          • Dotcum22

            Mate it’s your opinion if you like vive more for each his own. But don’t exaggerate or lie that you could count the pixels.

          • Cyshox

            I wrote “You nearly could count pixels…” which is true because I ALWAYS saw a grid with PSVR. I wasn’t lying, just exaggated a bit.
            But test it yourself if you have chance to. I was pretty disappointed. You should test somewhere before buying anyway, just in case you feel motion sickness. I did not but others did.

      • angh

        actually ps vr is more powerful device than any other, except maybe OR customer version as there is no info on spec now.

        Resolution seems to be higher on OR/vive, but they are using PenTile(2 subpixel per pixel) screen, while sony is using normal RGB. Results?

        2160x1200x2 = 5184000 subpixels
        1920x1080x3 = 6220800 subpixels.

        visually is even more important:

        http://i1178.photobucket.com/albums/x371/lscrb102985/gnex-onex-720.jpg

        “Above are close up pictures of the display on the Samsung Galaxy Nexus on the left, and the HTC One X on the right. The Galaxy Nexus has a 4.65″ HD SAMOLED display at 720p (1280 x 720) with the pentile layout. The One X has a 4.7″ 720p (1280 x 720) Super LCD 2 with the standard RGB layout.”

        http://forums.androidcentral.com/displays/167679-slcd-samoled-pentile-rgb-does-matter.html

        Screen latency was at 18 ms in sony vr and 20 ms in OR MK2.
        On top of that sony vr is as well much more comfortable to wear.

        of course, solid PC will trump the ps4, but for the VR devices itself it’s Sony’s vr the more powerfull one (again, comparing almost year old sony spec to almost year old OR spec, both of them has been probably upgraded)

        • Cyshox

          OR had some great upgrades. Vive as well. Im not sure about PSVR but I dont think so if they really aim to make it cheaper than a PS4. Sure Sony accepts losses, but not 30% per unit (or even more).
          You’re right that the display could do better but it doesn’t. May it’s just the lack of performance but what I saw was ugly compared to Vive.
          One misleading thing is that the mirrored screen looks better than PSVR itself.

          • angh

            “Im not sure about PSVR but I dont think so ”

            so you think OR and VIVE were working their ass out past few months and sony engineers were on holidays?:) that’s a bold statement.

            Sony owns mobile branch, so screen and electronic is optimized, Photography branch so optic should be very good and TV branch, so the hardware frame doubler and upscaler should be excellent – and cheap, because it is using their own technologies.

            I do not believe they didnt tweak their product last month, and they actually said it their-selves 2 months ago:

            “System latency, you’re already down 18 miliseconds and we’re not done yet,”
            http://vrfocus.com/archives/24226/sony-not-done-yet-on-playstation-vr-latency-improvement-before-launch/

            And of course we will see it when it will come out. As for now the only wish I have is to have Morpheus support on PC as I wouldn’t like to have 2 devices if one could do.

          • Cyshox

            Nope Sony had lots of performance issues and built/optimzed a processing unit. Enought to do…
            Moreover I never argued against better displays or lower latency. But what to do with if the there is not enought performance to make use of it? We all know that the PS4 is not performance beast. Thats why Sony had to add a processing unit. Do you believe it has high end specs and sells with PSVR below 350$?
            Now check out PS4 Specs, compare them with OR requirements and make your own opinion.
            I’m no Sony-hater or sth, I own a PS4 with lots of games, a Sony Xperia Z5, and I know a few who work for Sony. I’m just no fanboy of their VR set because it disappointed me. I tested it 2weeks ago and I dont believe they improve it that much. Theres not much time left and they wont build a new processing unit now.

          • angh

            “But PSVR is the least powerful VR Set”
            you said it. We are not talking about power of the ps4 itself, but about power of the morpheus against Or and VIVE. Connect OR to core2duo with nvidia 8500 and you will get very bad results – that’s why we discussing only the VR devices alone.
            I do believe that sony VR will sell around the new system when it was told so before price drops – and yes, $400-$450 is probably the high end of the price range.
            I already did my opinion, where ps4 is less powerfull than 5% of gaming PC’s, but psvr is separate discussion.
            And I’m not saying that ps4+psvr will offer a better experience that high end pc with OR. I’m saying that psvr is probably a better device than OR basing on available data, and will provide a better experience for the price. According to nVidia there is 13 milions PC’s on market powerfull enough to run OR, it’s like 3 times less than ps4’s.

          • Cyshox

            Im not discussing the device itself but the overall VR experience.
            PSVR is the least powerful VR set, even with extra processing unit, lower latency, a better display.
            The overall performance is bad and limited to ps4+pu, thats why PSVR games looks like last gen and will be pretty small, dont expect a VR GTAV or JC3.
            Sure you need to pay way more for OR/Vive and a high end computer. But the VR experience is so much better. Anyway, I’ll wait for impressive AAA VR Games before I buy a VR set.

          • J.j. Barrington

            You can always tell when people are just trying too hard.

            You’re one of those people.

          • WingsOfChicken

            you’re an embarrassment…I wonder how hard it is to stay on topic.

      • Rishiray

        10 years !!!!hahha

        • Cyshox

          Ok, may just 5 or 7 years…who knows. But I’ll wait til vr gaming is really impressive. And the first VR sets will all be too expensive and I dont expect AAA VR-Games for the next three years at least.

      • Abrar Zahin Shahriar

        PC gamer tried it , they say it is among the best if not the best VR. Everything from the display to the ergonomics to sounds and tracking.

      • WingsOfChicken

        it is not the least powerful VR. Do your research. Samsung has a VR at $100. It’s good for the price but it’s very cheap comparing it to PSVR or oculus.

        • Cyshox

          I fixed it. I just didn’t count it as notable gaming device. But it’s low price makes it a good beginner VR set.

    • garf02

      but, will it Ridge Racers?

      • TeLin特林

        No, it will stab crabs in their weak points. Giant ones.

  • Nick

    Of course, the PS VR will cost $1000!

  • Averix

    It may not have a price, but it’s there and playable. 40 minute waits at each station today.

  • They’re simply waiting until it’s as Based as possible before revealing it.
    I really do hope that all the other VR headsets are overshadowed by the clearly, more Based headset.
    Based Sony can make it retail for $250. Not because it’s got lower specs than practically all over headsets but because they’re willing to sell at a loss, unlike Oculus who is selling it at a 200% profit.

    • mickeyGfunk

      what does based mean?

      • Spoonyrogdrumps

        You have to be based to know.

  • Stranger On The Road

    and in other news…. YYYYYYAAAAAAAAAAAAAAAAA!
    https://twitter.com/gematsucom/status/684810586945908736

    • NotCarolKaye

      Killer app. 🙂

      • Toru

        Killer Fap

    • Gamist

      So… every Single male (and some females) will have the opportunity to have a virtual hot female/girlfriend? I predict that will be articles about waifus and broken relationships due this. Lots of interesting read ahead I guess, lol.

  • Well you can’t be wrong on your birthday — that is just a known fact. I’m placing bets with you on this, if not an independent conference before then.

  • skratchy

    Oculus Rift price announced.

    Internet freaks out.

    Kaz Hirai tucks away his PSVR related note cards at CES.

    I’m thinking they’re going to try and strategize this a bit. Don’t get me wrong, I want this more than Oculus, but a steep price could leave it DOA. They’re going to need some sweet, tried and true IPs to push it.

    • Stranger On The Road

      you got your time line wrong, Hirai-san’s keynote was before the OR price reveal.

  • JustGaming

    *shrugs* It’s still not on my must-have list until the price is right, and I get my hands on it to test it out for myself. I love the thought of playing Eve Valkyrie in VR, but if I don’t find it overly enjoyable or a revolution to my gaming experience, then I don’t see the point.

  • Castor Troy

    GDC or they’ll make a PSVR event similar to the PS4 reveal! Oh and i have a feeling people will be surprised with the price, in a positive way!

  • Wait for 2016 Taipei Game Show

  • garf02

    cause
    A) They didnt want to go on a price fight with Oculos
    B) they want to have something hardware wise to show off vs Nintendo NX

  • Aria68

    I suspect VR specially PS VR will really pick up for when PS5 comes out. For an amazing VR experience we need a much more beastly hardware and by then VR will be a much more mature product and devs will do a lot more with it. At the moment I don’t think PS VR is more than just a serious experimental product from SONY. Oculus however can really push different industries in order to utilise this technology specially in None Gaming related environments.

    • Shay Truffitt

      Playstation vr has an external processor unit to help make up the power difference. I can’t see how anyone can reasonably believe your opinion, and I’ve seen many people quoting the power difference as an issue. For a company as big as Sony who have been developing video game hardware for over 20 years to release something that doesn’t work properly for its intended use is moronic. Plus they have the advantage of every unit having the exact same output, meaning the developers can work on optimisation for the unit very easily. With a reasonable price point and early release date this year, in my opinion PSVR will be the most successful emergent VR tech, after the Gear VR. And really Gear is like VR LITE.

      • Carl

        The external box on PS VR isn’t a 2nd GPU or CPU to help render 3D images and upgrade the PS4. It’s a small box which only does 3 things: it splits the image to the headset and the TV, it distorts the images to provide a 120 fps feel, and it provides 3D audio.

  • Emir Gacevic

    Cant wait to get my hands on this !

  • Jimmy DoneGood

    Even if PS vr was only 100 dollars, it would still crash and burn. When has Sony ever supported their accessories and peripheral. I can’t think of a single product

    • zero

      The Singstar mics come to mind, not sure if they count for anything though as they aren’t really that comparable to things such as Move, Camera or Vr.

    • J.j. Barrington

      When has Sony ever invested so much into an accessory or peripheral?

    • 49ers fan

      correct… some other here must waste even more money before they get it in their thick little heads..

  • Rad4Life

    The Oculus Rift being $600 wasn’t the entire issue. While the headset should have been cheaper, the fact that you had to have a monster PC behind it didn’t help. Lets be honest, with these VR headsets, the price of the headset is not the entire price. Morpheus can come out at $600 and will need a $300-350 PS4 to operate it. The cost of the PS4 vs the cost of a PC beefy enough to use Oculus are not comparable at all. Sony will have the cheaper product on the whole.

    Either way, I’m staying away from VR. I bought the Move. I bought a 3D monitor. I’m done. I’m out.

    • Gamist

      It’s fine that you draw your conclusion on staying away from VR, but have you tried it? I was skeptic on VR until I tried it twice and was sold on VR.

      • 49ers fan

        yes you get sea sick and your eyes burns… its garbage.

      • Rad4Life

        I have tried an Oculus prototype and got insane motion sickness from it. I am not prone to motion sickness in my daily life. It was immersive but I am not a fan of having one of my senses compromised. Also, I work a stressful job. I come home to play games and take a break. I play some with my kid. I play some with my girlfriend. I don’t need a device strapped to my head that pulls me out of the real world. #OneMansOpinion

  • Shay Truffitt

    Giuseppe, I don’t think GDC is where we’ll see the price etc. announced. I’ve been guessing for ages now that they will hold a special PS conference like they did with the PS4. In my opinion it would be the smartest option, especially given that they want to treat it like a new console.

  • metalman5150

    If the oculus was announced at 600 bucks consumer version, then PS is smart for being tight lipped. No one wants to hear that this peripheral is going to cost twofold of it’s engine (the console).

  • Carl

    Sony was right to be tight-lipped about PS VR, just like with PS4 waiting for Microsoft to announce the Xbox One’s price first and under-cut them. Now the Rift has been priced at $599, and the HTC Vive won’t cost any less dollars. Sony has to somehow reduce the cost of PS VR to around $349.

  • 49ers fan