PlayStation Japan President Doesn’t Want PlayStation VR to Be a Fad, Explains Promotion Plans

PlayStation VR is coming, and Sony Computer Entertainment Japan and Asia President Atsushi Morita has a firm idea in mind on how to sell it, as he told Famitsu during an interview published today.

According to Morita-san, the first important element is to make players feel like they are in the game. He also wants to convey the depth of the potential of the headset, as he doesn’t want it to end shortly after beginning with a “boom.”

Secondly, it’s important that PlayStation VR and PS4 are to be experienced together. He’d like the unprecedented experience of PlayStation VR to get people interested in PlayStation in general, and hopes that it will become another reason to purchase a PS4. To that end, Sony is working hard to allow everyone to experience the headset before release, and even afterwards. Morita-san would like customers to be able to try out PlayStation VR in stores, and at events across the Asian region.

The third element of the equation is supporting game developers. According to Morita-san, whether the world of VR will be interesting or not, will depend on the imagination of those who will create the games. It’s also important to welcome ideas that aren’t games, and to plan carefully on what kind of experiences should be sold, and in what order.

Afterwards, he reinforced the idea that he wants to make sure that PlayStation VR isn’t just a “boom.” As that normally ends after a while. Rather than a fad, he’d like PlayStation VR to become an established entertainment experience. He feels that it’s one of the elements that can contribute to achieve the idea of “Everyone’s PlayStation.”

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