PlayStation Japan President Doesn’t Want PlayStation VR to Be a Fad, Explains Promotion Plans

PlayStation VR is coming, and Sony Computer Entertainment Japan and Asia President Atsushi Morita has a firm idea in mind on how to sell it, as he told Famitsu during an interview published today.

According to Morita-san, the first important element is to make players feel like they are in the game. He also wants to convey the depth of the potential of the headset, as he doesn’t want it to end shortly after beginning with a “boom.”

Secondly, it’s important that PlayStation VR and PS4 are to be experienced together. He’d like the unprecedented experience of PlayStation VR to get people interested in PlayStation in general, and hopes that it will become another reason to purchase a PS4. To that end, Sony is working hard to allow everyone to experience the headset before release, and even afterwards. Morita-san would like customers to be able to try out PlayStation VR in stores, and at events across the Asian region.

The third element of the equation is supporting game developers. According to Morita-san, whether the world of VR will be interesting or not, will depend on the imagination of those who will create the games. It’s also important to welcome ideas that aren’t games, and to plan carefully on what kind of experiences should be sold, and in what order.

Afterwards, he reinforced the idea that he wants to make sure that PlayStation VR isn’t just a “boom.” As that normally ends after a while. Rather than a fad, he’d like PlayStation VR to become an established entertainment experience. He feels that it’s one of the elements that can contribute to achieve the idea of “Everyone’s PlayStation.”

Join the Discussion

  • Cloudman

    At the price it is? It will be. Not Sonys fault

    • MojoPin

      To be fair, we don’t know the price yet. The competition is kinda irrelevant really, the big question is whether the average joe on the high street will invest in VR, and Sony is in a prime position to do that if they get this right. Oculus Rift was never going to be the one to get VR into the mainstream on the first try.

      • Cloudman

        Look here. http://www.neogaf.com/forum/showthread.php?t=1172571

        Sony has never gotten gaming peripherals right or optional accessories/.

        • MojoPin

          Hmmm, bad price point if true. We’ll see I guess. I’d never normally count previous failures as an assumption that all future endeavors will follow the same pattern though, I mean is there anyone out there who has got it right every time? But yeah, if this is indeed the price point then it’s way too high to hit the mainstream.

          • DeadlySorrows

            Sony have said that it’s going to be around the price of a console, which I think is acceptable. IMO it’s going to be mid-range VR, we have OR at the mid to high end, the Vive at the top end and Samsung VR entry point. Cardboard I don’t think is able to pull of that true immersion feeling but I say that without having tried it.

        • zero

          Just felt like posting;

          • Cloudman

            That is not the usual value for a placeholder price.

          • zero

            Until a price is confirmed we can both deny each other’s statement until we see blue in the face 😀

          • Cloudman

            Usually placeholder values are like $999 lol

          • zero

            Usually, cows aren’t born with six legs, but here you go.

          • wardy from narnia

            my reaction when i saw this pic…..

          • zero

            Thought you would have been used to seeing weirder stuff over there in Narnia 😀

            It appears to be a pretty healthy calf by the looks of it, here is a link with a video of it, if you’re interested in seeing it in motion;
            http://www.omroepwest.nl/nieuws/3033003/Kalf-met-zes-poten-geboren-in-Nieuwerbrug

          • J.j. Barrington

            You got a chart or something that shows that “usually” that’s what placeholder prices are?

        • Senpai Gundam

          That’s debatable and completely irrelevant.

          • Cloudman

            Not really. If you are going to price something more expensive than the original console then that is a problem.

    • J.j. Barrington

      So what IS the price, then?

      • Asmodai

        If you have to ask, you can’t afford it. 😉

        • J.j. Barrington

          Whether I could or not, I’m not necessarily sold on PSVR, anyway.

  • Adavanter Mki

    What would be cool is if they could confirm the headset will work with PS5 and onward. Then it’s like… oh you just buy in at this point and your good going forward.

    That probably wont happen… but it would ease cost concerns a little bit.

    • Iown You

      I guess I’d be okay with that, but I’d really want an even better headset for PS5. This one is fine, but in 3 years tech will have advanced past this current one by a good amount.

    • Stranger On The Road

      I believe that they said that the headset will evolve as the console does. Therefore, expect a PSVR2 to be released in another 5 years.

      and evolution of VR won’t be limited to the screen resolution and refresh rate, but other factors might come into play. In the last Oculus Connect 2 session, they outlined some problems with VR that are yet to be solved (such as your hand passing through objects in the VR world!). Hopefully some of them would be solved by the time the next VR generation comes out.

    • gRammarnazi

      No way. By the time PS5 is out PSVR will already be ridiculously outdated.

    • Asmodai

      I suspect the PlayStation VR 2.0 headset will launch alongside the PS5.

    • Sadaharu

      Personally, I won’t expect it to work with PS5. VR is not like controllers especially racing wheels which are not changing in 10 years. VR should on the other hand evolve as quickly as the gaming hardware, if not faster. We have been stuck with 1080P for too long.

  • stopbeingafanboy

    If the price is too high, it will be a fad indeed.

    • Daniel Gonzalez

      Depends on what you consider a high price.

    • Bryan

      There was a leak on an euro website hinting at 499 Euro
      Take that with a grain of salt

    • Cyshox

      What’s a high price?
      Imho everything below $500 for a PSVR bundle is pretty cheap. It’s mid-class VR with an extra processing unit. So of course it won’t be just $200 or sth because that would ruin Sony.

      Oculus which is high-class VR will be $599 and HTC Vive which is highend (currently) won’t sell under $1000. PSVR might be not as good as Rift or Vive but it’s focused on gaming (50+ VR games announced) and comes with that extra processing power. That’s why im fine with $400-$500.

      But I think most people are hyped too much, they expect more than PSVR can deliver and might be disappointed. PSVR games will be more indie-like and no AAA-blockbusters with astonishing graphics.

    • Mark Angel
  • zero

    Well, it mostly depends on how long Sony is willing to invest in it before it hits mainstream, doesn’t it?

    Just keep on creating software for it, quality software that consumers ask for and people will buy it, maybe not at launch but later down the line.

  • DeadlySorrows

    It’s going to launch at £350 with just the headset and there will probably be a bundle with the PS camera and move pads for £430. Id say it’s coming the end of June and come bundled with a copy of either London heist, No Man’s Sky or maybe Rigs depending on if it’s finished. It looks quite far along in development so it’s possible.

    • WingsOfChicken

      you mean you ‘think’ it will launch at that price.

      • DeadlySorrows

        Yes obviously.

    • Jayquan Phifer

      You can’t use the Headset without the camera so why the hell would they sell them separately.

      • Tmfwang

        Because I already have the camera and PS4, so if I can get it for 80 cheaper Ill take it. But I can understand some customers may get confused

      • DeadlySorrows

        For the people that already have the camera like me. So I should of said that there will be a bundle with the HMD and a camera along with the other bundles I said. It’s all speculation at the minute anyway but you know that. It’s what has got everyone talking about it.

        • gRammarnazi

          Do you actually use the camera at all? Not hating, just wondering because you never hear anyone talking about it.

          • DeadlySorrows

            Nah not really, I got it when the 4 came out and it just sits there. Atleast I’ll get some use out of it when VR is out.

    • Asmodai

      I doubt there will be a bundle with the Move controllers. Just like the Oculus Rift didn’t ship with Oculus Touch controllers. Many VR games don’t use the Move controllers and instead just use the gamepad (which already comes with the base system) so including it for the few games that do will unnecessarily raise the already expensive price. They’ll likely have the bare-bones headset for those of us who already have a camera and a bundle that includes the camera and game. Also they’re updating the playroom to add VR so you can fool around with the headset before buying a game if you get the bare bones headset.

      • DeadlySorrows

        Either way I can’t wait :). I haven’t had the fortune of trying any of the VR products

      • Cyshox

        There will be several bundles. At least one will include Move.
        Don’t compare it with Oculus. They make a special VR controller which is still in development. Thats why they need to release the controller after Rift’s launch.
        Sony just upgrades their older move controller.

    • Cyshox

      I don’t think it will release in June, more likly in Q3 or even Q4. And No Man’s Sky will be pushed backwards as well because Sony needs a good VR Launch title.

      • DeadlySorrows

        It may end up being the end of the for the HMD but There is no way they will push back no man’s sky again, they need to release it before star citizen steals it’s thunder with it procedural stuff.

        • Cyshox

          This wont be the end for PSVR or HMDs at all. It’s the first real VR Generation (Virtual Boy doesnt really count, for obvious reasons). Next Gens will become better and better. PSVR has its strenght in a cheap price and lots of announced VR games.

          No Man’s Sky and Star Citizen aren’t really comparable imho. I don’t think they’ll be rivals at all.

          • DeadlySorrows

            I meant the end of the year my bad. I agree with them being different but the tech in place is kind of similar.

  • BLOB

    Will PlayStation VR be able to play all PS4 games or Just VR?

    • NeoTechni

      just VR

      • BLOB

        Thanks.
        60% Fail Then.
        Hope not.

      • Daniel Gonzalez

        Not entirely correct.

    • dunc7827

      you can use it as a virtual screen also with non VR games

      • BLOB

        Are You sure, about that?

        • Daniel Gonzalez

          No one is sure about it. Only Sony will know those answers. Lol.

        • DeadlySorrows

          Sony have stated that you can use it for regular playing, it just won’t be VR.

          • Cyshox

            This can’t work properly. There’s a lot of processing power missing. Fallout4 and The Witcher 3 already have some framerate dips. For VR you need the double framerate because it renders 2 screens and the processing unit nost likly can’t deliver that performance. Else PSVR would be $600 or more…for mid-class VR.

          • BLOB

            I hope it’s gonna be the way you mentioned. Thanks.

        • dunc7827

          Yeah they have said

  • 49ers fan

    sorry to say it but its already a fad… because sony dont even have the ba lls to give out the price for their vr.

    • zero

      Them not giving out the price could be indicative of it being priced too high, however, the act of keeping the price secretive does not make it a fad..

      • 49ers fan

        yes its more important to build up hype and lie to the customers before giving out the price…

        • zero

          Building up hype is indeed an important process in the marketing of a product, I agree. They risk a backlash if they hype it too much and then announce a price point which is out of touch with what consumers expect, but this is on them.

          Now to the more beefy part of your post; could you sum up those lies they have told customers regarding Playstation VR? I haven’t been in touch with news on VR as much as I’d like, so if you’d fill me in, I’d be quite grateful.

          • 49ers fan

            yeah building up hype then release the expensive price tag… i have been to long in this game, so i dont fall for it anymore..

          • J.j. Barrington

            Which lies, though?

          • Daniel Gonzalez

            The ones in his head I suppose.

          • J.j. Barrington

            Those usually aren’t lies you should listen to. In fact, those are the WORST ones to heed.

          • Daniel Gonzalez

            Can’t remember the last time I did that.They are fun to read for the lulz, though.

          • J.j. Barrington

            About the same as a lot of these guys’ comments, then.

          • Daniel Gonzalez

            Few above are just as bad as this guy. Especially the ones who are so obviously threatened. It’s quite amusing. 😛

          • Daniel Gonzalez

            Sure you have.

  • Sexy Mcgee

    Personally, I’d rather pay $400-$600 for a spec updated PS4.

    • gRammarnazi

      Yeah, well let’s hope that doesn’t happen.

    • Asmodai

      Done. It will be called the PS5 and come in a few years.

  • Tmfwang

    This disqus is looking really bad on mobile now. It only shows the half lefts side of all the comments. Please Fix! 🙂 (I need to write this inside these parenteses so I can get to the publish comment button)

    • zero

      Wow, what phone / browser are you using? Got any screenshots?

      Disclaimer; I’m just interested in how it looks on your end, not affiliated with this site or disqus in any way or form :P.

      • BLOB

        Cm browser.
        Super fast.

        • zero

          Not a fan of the bottom menu cropping the viewport when scrolling up, but I like how lightweight it is.

    • DeadlySorrows

      Yes I am also curious as I’m on my Xperia Z5 Premium and I’m having no issues. Maybe try updating whatever browser you are using buddy. If that fails drop disqus a message.

  • JayTee

    Does any company ever want their products to be a fad? Doubt it.

  • Eric Davenport

    I really don’t think VR will become a fad like 3D but I also don’t think it will revolutionize the industry. I just hope they keep their price point of $300-$400. And have it sold separately instead of bundled with a camera and move controller since I already have those.

  • DLAROC

    They want it to be more than a fad, they need to make it reasonably priced. Nobody is going to pay 600+ for VR on a console. PC users are already used to spending a lot. Console gamers most likely chose console over PC because it’s cheaper and more convienent (or has the games/friends they want). If it’s more than the console itself, it’s not going to sell well as an accessory. Maybe if they start selling PS4 with the headset for say 799.99, it might sell better then. Idk, we will have to wait and see. Sony already released a headset like this years ago, but it wasn’t VR. Just a headset that made it look like you’re watching movies on an 80 inch screen in 3D. And they charged 800-1000 for that. And it sold poorly. Hope they don’t make the same decision but I bet they will try to take advantage of consumers since Oculus is 600$.

  • Crunk

    Looking forward to it.