Sony Pushing Horizon: Zero Dawn in Japan With Free Limited Edition Upgrade

Guerrilla Games' upcoming open world RPG could be well positioned to be popular among Japanese gamers.

on January 7, 2017 2:29 PM

The Japanese arm of Sony Interactive Entertainment announced with a press release that Horizon: Zero Dawn will get two Limited Editions in Japan, one will be digital and the other will be physical.

Interestingly, they’ll both be offered as a free upgrade to the standard edition for anyone that will pre-order the game before its local release, which will happen on March 3rd, just a few days after the North American release on February 28th and the European one on March 1st.

The digital Limited Edition (available for pre-order here) will be basically identical to the North American one (which costs $10 more than the standard edition), plus the Nora Armor distributed as Gamestop-excusive pre-order bonus:

  • Nora Lookout Outfit + Bow + Nora Machine Trapper Pack
  • Carja Storm Ranger Outfit + Bow + Carja Trader Pack
  • Banuk Trailblazer Outfit + Bow  + Banuk Traveler Pack
  • Exclusive PS4 Theme
  • Digital Artbook “The Art of Horizon Zero Dawn”

The physical limited edition will include the same, but the artbook will be similar. Both editions will be sold at 6,900 yen ($59) + taxes, which is the same asking price for the standard edition once the game releases.

The only downside for Japanese fans is that they won’t get the Collector’s Edition with the 9” Aloy Statue by Gentle Giant.

It’s no surprise that Sony Interactive Entertainment, which isn’t new to this kind of deal for the Japanese market, is doing its best to promote Horizon: Zero Dawn locally. If there is one game from the house of PlayStation’s western developers that has a good chance to be successful in Japan, it’s certainly Guerrilla’s upcoming title.

Not only it’s a RPG, but it’s also an open world game, which has proven popular in Japan as of recent. The “mecha dinosaurs” are very well positioned to “click” with the Japanese audience, and the fact that Guerrilla is working with Hideo Kojima might also play a role in pushing the title.

On March 8th we’ll see how the game will rank on Media Create for its debut week. It’ll be interesting to see if the Japanese fans will embrace it.

Speaking of Hideo Kojima, he showcased a special LEGO set featuring a Horizon: Zero Dawn Tallneck machine just today. Perfect Timing.

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