The research portal Japan Internet published its sixth survey on on game consoles and smartphones and between the data presented there’s also the purchasing intention of the Japanese related to the PS4 and the Xbox One:
Purchase intention: PS4
- I want to buy it: 8.8% (previously 9.4)
- I don’t plan to buy it, but I’m interested: 22.6% (previously 25.6%)
- I have no intention to buy it: 68.6% (previously 65.0%)
Purchase intention: Xbox One
- I want to buy it: 3.4% (previously 2.1)
- I don’t plan to buy it, but I’m interested: 12.2% (previously 14.9%)
- I have no intention to buy it: 84.5% (previously 83.0%)
Compared to the previous survey, posted on October the 18th, 2013, the percentage of the PS4 dropped slightly, while the Xbox One gained quite a bit of ground, even if it’s still way lower. The same trend could be seen in the passage from the survey posted back in July, that was the first to include the new generation of consoles.
If you think the percentages look low, you have to consider that polling pool didn’t include just gamers. The 1.069 respondents were 53.6% men and 46.4% women, 0.9% were teenagers, 28.3% were in their twenties, 21.4% in their thirties, 17.7% in their forties, 31.6% in their fifties or older.
Considering that the Japanese population counts 127.6 million people, if we consider the percentages accurate, there’s the potential to sell 11.15 million PS4 and 4.3 million Xbox One units, without counting those that are just interested for now.
Considering that the Xbox brand isn’t very popular in Japan, its current percentage may actually be higher than many expected.