The reveal of Call of Duty: Black Ops III created a lot of buzz among the community and the press, and Activision Publishing CEO Eric Hirsberg expressed confidence in the potential of the title during the latest financial conference call held today.
Hirsberg mentioned that the three year development cycle allowed the company to put “a deeper offering on the disk,” with a multiplayer that is going to be the “deepest” and “stickiest” every made for the franchise. The zombie mode is gonna be “deeper than ever,” and the campaign has “big innovations” as well, with the ability to play in co-op mentioned as an example. That should drive not just engagement, but also replayability, as it adds more variation to the experience.
According to Hirsberg, the game will build on the success of previous Call of Duty games, but it’s still bring in “a lot of fresh ideas,” and he concluded with a strong expression of confidence:
“We’re really bullish on the content, and I think it’s gonna be a great experience.”
What we’ve seen so far is definitely interesting, and we’ll see if Activision’s confidence is going to be well placed.