That’s right: Sony’s commercial poster-boy, the actor behind Kevin Butler, has just been issued a lawsuit by Sony. It seems like a bizarre move at first (out of left-field, at the very least), but Jerry Lambert apparently re-appropriated the character Kevin Butler without Sony’s permission.
It’s a blatant move on his part. Lambert utilized the character Kevin Butler in advertisement not only for the Bridgestone Tires Company, but for Wildcat Creek, Inc. as well (the latter is an advertisement firm, which should raise some eyebrows).
Sony sent the following commentary to GamesBeat when asked about the lawsuit:
Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.