Sony Corporation announced with a press release that Andrew House has been confirmed during the 99th Ordinary General Meeting of Shareholders as Corporate Executive Officer in charge of the Game and Network Services segment of the business, and President and Global CEO of Sony Interactive Entertainment. This means that he will lead Sony’s PlayStation business for the sixth year in a row since he took over from Kazuo Hirai in 2011.
House, 51 years old, hails from Wales, United Kingdom. He first joined Sony in 1990, working in corporate communications for five years, before joining Sony Computer Entertainment’s marketing and communications division in 1995. There he contributed to the launch of the first PlayStation.
In 1996, he was promoted Marketing Vice President at Sony Computer Eentertainmet America. In 2000 he also took the lead of the Third Party Relations and Developer Support division.
In 2005 he was appointed as Chief Marketing Officer of Sony Corporation, followed by his return to the gaming segment in 2009 as President and CEO of Sony Computer Entertainment Europe.
Kazuo Hirai and Kenichiro Yoshida were also confirmed as Chief Executive Officer and Chief Financial Officer of Sony Corporation respectively.