Apple Surpasses Google as #1 Most Valuable Brand

on May 9, 2011 6:00 PM

Despite Sony’s recent blunder in regards to the Playstation Network, consumer’s faith in technology companies have not shrunk, but increased. That is, according to a study released by branding agency Millward Brown.

The study estimates that Apple’s estimated value is approximately 153 billion, with a major rise of 84% in the past year, while Google has fallen to the distant second slot, with a 2% revenue drop for a total of 11.5 billion. Behind these two technology juggernauts is IBM, which has increased their value by 17% in the past year to overtake Microsoft and McDonalds.

Millward Brown, which is part of the advertising conglomerate WPP, said it calculated brand value by a combination of companies’ market valuation, their fixed assets and surveys of more than 2 million customers in relevant markets around the world.

“It’s clear that every single Apple employee sees protecting and nurturing that brand as a top priority,” said Millward Brown Chief Executive Eileen Campbell in the report. “In fact, Apple’s brand value alone is the equivalent of Peru’s gross domestic product. When a single brand creates as much value as a fast-growing Latin American country, it’s time to stand up and take notice.”

Now this is all well and good for investors, especially given that these corporations are more powerful than many smaller countries, but what does this mean for gamers?

What it means is that we should expect a huge second-wave push into the social gaming market by Apple, who just made major dough on the iPad, and is rumored to be releasing an iPad 3 with 3D connectivity in the near future. I wouldn’t be surprised if Apple entirely eclipses the social gaming market, and possibly partners with Facebook to start a more comprehensive social gaming company.

Regardless, it still remains to be seen what Apple will do with their newfound spot as the most powerful corporation in the world.

[Monsters and Critics]

 /  Contributing Writer
Daniel Horowitz is currently a Writing/Film student at Sarah Lawrence College, where he previously worked as a film technician and teacher assistant despite having little technical knowledge. He is currently abroad studying play-writing at Oxford University in the UK. Daniel likes to think of himself as a weird combination of Captain America and Hunter S Thompson minus the extensive drug use. As a result, he can often be found lifting things, fighting for justice, and being a crazy outlaw journalist on the edge who doesn't play by the rules. When he’s not writing about, reviewing, or playing games, music, and occasionally writing well-paying profiles of businessman, Daniel thinks about what exactly he'll end u doing with his life post-graduation. Daniel plans on either going to graduate school for an MFA, or more realistically, getting a day job, which he hopes is somehow involved in the gaming, comic book, or film industries. You can contact Daniel at dhorowitz107@gmail.com or follow him on Twitter @DHorowitz107
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