Bandai Namco Changes Company Name and Brands for Second Time This Year

on December 17, 2014 11:13 AM

Namco Bandai threw many for a loop earlier this year with the company announcing its rebranding as “Bandai Namco Games” in the beginning of 2014 – if that didn’t throw you off enough, prepare for another name change from the company.

Making an official announcement today, Bandai Namco announced that as of April 1st, 2015, the company and its subsidiary brands will be renamed from “Bandai Namco Games” to “Bandai Namco Entertainment,” with the company detailing in a press release that “with the advance of technology and diversification of user preferences, the Group has expanded into new products and service domains that extend beyond its previous game business domain.”

Bandai Namco’s name change will take effect on April 1st, 2015.

 /  Features Editor
Ryan is the Features Editor at DualShockers, with over five years' experience in the world of video games culture and writing. He holds a BA in English & Cinema from Binghamton University, and lives in New York City.
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