Sony has gone live with a new trailer promoting Guerilla Games' upcoming PS4 exclusive Horizon Zero Dawn.

Specifically, the video focuses on the game's presence at PAX West, an event that began today in Seattle and ends on Monday, September 5th. Patrolling the showfloor are a pair of Watchers from the game, recreated somewhat faithfully for real life; the showgoers pretending to be frightened by them might have been a bit too much though.

Horizon Zero Dawn is due out next year.