So speaketh Sony.
Last week, VideoGamer spoke with Sony Computer Entertainment of Europe Senior VP Michael Denny about the company’s upcoming handheld. Denny cut gamers to the core, stating rather boldly that, “If you care about games, you’re going to want a Vita.”
“Our mission, our vision, is that we now have a portable gaming system that is going to be massively appealing to gamers – initially core gamers, but then a wider sense of gamers going forward,” he said. “We have to concentrate on our plans and make sure we supply the right games, the right experience, the right software, and the right social connectivity for the platform. I believe if you care about games you’re going to want a Vita.”
Sony also recognizes the ferocity of competition in the current handheld market. What with iOS games on the rise and the Nintendo 3DS packing on more popular software titles and tricks like 3D video recording, the little Vita has a field of hurdles to overcome if it wants to stay in the ring.
“We have to acknowledge that we’re coming into a very competitive landscape in the portable, mobile gaming market,” Denny stated. “But I think the main thing for us is that we are a true next-gen platform. We are going to truly differentiate ourselves from the competition, so people who do care about the gaming – who want a deeper, richer, more immersive experience with their gaming – are going to absolutely love this device. It’s been built from the ground up with creative games developers in mind as well, to give a hardware feature set that we think is unrivalled. With the launch line-up that we have as well, we feel it will be compelling to gamers everywhere.”
The PlayStation Vita drops in Japan next month on the 17th, while North America and Europe can purchase the handheld starting February 22.