EA and Dr Pepper Unveil Media Partnership

on January 9, 2010 12:00 PM

Fans of soda drinks have long been accustomed to twisting off the top and winning a free drink or receiving a code to win a t-shirt or hat. Well, Dr Pepper and EA Games have announced a media partnership that will blow away anything previously seen. For 2010 fans of Battlefield Heroes, Battlefield: Bad Company 2, Mass Effect 2, Spore and The Sims 3 can win exclusive content to download. Anything from outfits in The Sims to a variety of weapons and uniforms for players in Bad Company 2.

“Consumers get free game content and a whole new way to experience the Dr Pepper brand.”

“Dr. Pepper’s decision to partner with EA is an investment that will bring a lot of value to their brand and to their consumers,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Consumers get free game content and a whole new way to experience the Dr Pepper brand.”

“We wanted to give consumers an unrivaled experience by offering a range of valuable game enhancements that elevate their experience within the games and create brand affinity,” said Tony Jacobs, vice president of marketing, Dr Pepper. “The EA promotion gives fans an unbelievable gaming experience that they can only access through Dr Pepper.”

How it works is simple: first you buy a 20oz Dr Pepper or a specially marked fountain cup, then find your exclusive code, and then redeem the code at http://www.drpepper.com/promotions/ea for a variety of game enhancements for Battlefield Heroes, Battlefield: Bad Company 2, Mass Effect 2, Spore and The Sims 3 and others to be announced throughout the year. The other games have not been announced but should be sometime early in 2010.

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Some of the actual enhancements can be seen here:

Game enhancements for The Sims 3, for example, feature theme-based bundles including Vintage Vegas, Beach Party, Celebrity and Football. Consumers will be able to download exciting new content ranging from a party top or hot boots all the way to a cool Retro car. Fans who have played The Sims over the years will recognize items inspired by previous The Sims games like the Lips Couch or Boomerang Window.

Other examples of exclusive downloadable content include the following:

In Spore, a dozen Cyborg-themed body parts – such as eyes, heads and arms – can be redeemed and used in the Spore Creature Creator. These parts allow players to mix robot and organic creature body parts to design their own Cyborg creatures. The exclusive Cyborg parts will be usable by all owners of the Spore PC game and anyone who downloads the free Spore Creature Creator Trial Edition from the Spore.com website.
In Mass Effect 2 (shipping January 26th for the Xbox 360 videogame and entertainment system, PC), a shooter RPG from EA’s award-winning BioWare™ division, there are three unique pieces of armor: two helmets and a visor. The game was recently named by The New York Times as one of 2010’s most anticipated games.
In Battlefield Heroes, there are four sets of unique character clothing, and consumers get a pair of outfits per download, one for each side.
In Battlefield: Bad Company 2 four kit upgrades allow you to become a unique Special Activities soldier, with new camouflage and a modified weapon. Kit upgrades also contain new awards and an additional achievement.

Looks like an exciting year for EA Games and Dr Pepper fans, as well as a great year to be a gamer. Stay tuned for more info.

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Josh resides in VA and enjoys spending time with his wife Lena, two wonderful kids Peyton and Bailey, and their puppy Marley. He moonlights as an Xbox Ambassador and someday hopes to rule the galaxy. Favorite Games: Mega Man, Tecmo Bowl, Call of Duty 4 Modern Warfare