Soldiers involved in Special Operations die overseas more often than we’d think, and most of the times no one hears anything about it. The upcoming Medal of Honor: Warfighter features those soldiers and their missions heavily, and Electronic Arts decided to give back at least a little.
The publisher created an initiative named “Project HONOR” in collaboration with the Navy SEAL Foundation and the Special Operations Warrior Foundation, to benefit the families of fallen Special Operations soldiers.
Weapon and gear manufacturers who equip the Special Operations forces including Kaenon, London Bridge Trading, Magpul, SureFire, Mechanix Wear and others will donate to the Navy SEAL Foundation and the Special Operations Warrior Foundation for the benefit of Project HONOR.
In addition to this, select partners have signed up to create and sell exclusive Medal of Honor themed merchandise and donate 100% of the proceeds to the project.
For instance London Bridge Trading Company will offer an entire line of gear featuring an exclusive Project HONOR camouflage pattern.
Just partly unrelated, Danger Close Games also announced today the release of the Medal of Honor Warfighter Military Edition, made exclusively for active, reserve and former U.S. military men. The Military Edition will get to the right people thanks to a partnership with GovX, the online shopping portal serving exclusively verified military personnel and their families.
This Military Edition will include the Limited Edition of the game as well as exclusive in-game unlocks, including use of the Project HONOR camouflage pattern.
Greg Goodrich, Executive Producer of Medal of Honor released a statement:
We have a tremendous amount of respect for our service men and women around the world and a deep level of gratitude for the sacrifices both they and their families make on a daily basis. We’ve teamed up with some of the biggest military brands to deliver an authentic experience in Medal of Honor Warfighter. We’re excited to work with these great partners to also launch Project HONOR to raise awareness for the Navy SEAL Foundation and the Special Operations Warrior Foundation and drive real world contributions of which we can be proud.
John T. Carney, Jr., Special Operations Warrior Foundation President followed up:
This partnership with EA and Medal of Honor will raise awareness on the work we do to help the families of fallen Special Operations warriors and facilitate contributions that help provide college scholarships for surviving children and financial assistance to families of severely wounded special operations warriors. This is a great way to give back to some of our country’s greatest warriors.
Jim Smith, Executive Director of the Navy SEAL Foundation added:
Our mission is to provide immediate and ongoing support and assistance to the Naval Special Warfare community and their families. We are excited to be working with EA and Medal of Honor on this fantastic program that will ultimately benefit the lives of our service men and women and their families.
I don’t doubt for a second that this will open the usual mini-can of worms, with people accusing EA to coldly using a good cause to further the promotion of its games, but you know what? I welcome marketing when it benefits a good cause, and this is one.