Apparently EA already knows they won’t be able to put a dent into the MMO monster that is World of Warcraft with Bioware’s upcoming MMO Star Wars: The Old Republic, so they’re going for longevity over quantity of subscribers. At the UBS Annual Media and Communications Conference in New York, EA CFO Eric Brown stated, “Our assumptions for break-even and profitability are not seven-digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels. The key thing here is to really perfect the product. We’re shooting for an extremely high quality game experience. We view this as a ten-year opportunity.”
Translation? Lower your expectations of the game now; we know it won’t even come close to WoW gameplaywise and subscriptionwise. Really, this just sounds like EA managing the media’s expectations for the game, critically and saleswise, as if they’re running damage control even before the game is out. It doesn’t mean TOR will be terrible, but still, it doesn’t exactly paint the game in a good light.
Star Wars: The Old Republic is slated to come out sometime in Spring 2011.