EA Still Behind Physical Retail

on August 22, 2011 5:00 PM

While games like those pictured used to dominate the child’s market, a new type of physical game has dominated not only the hearts and minds of nerdy High School students, but of college students and professionals. It’s the things you collect, it’s the reason you are all here. That’s right, video games. We all own plenty of them, but many claim that current trends in the industry are predicted to change that. Sure, we’ll still own our games, but not in the way we used to own Candyland, it will be packaged in a neat multiple GB file for our digital use.

But not all gaming execes are thinking that way, particularly those over at EA. In an interview with Eurogamer, European EA head Jens Uwe Intat lists a number of reasons why he “think[s] there is still a lot of reasons why physical goods in bricks and mortar stores will have an interesting future.” These reasons include collection purposes, gift giving, and of course the almighty impulse buy.

This statement is despite EA’s move into the digital games market with the launch of EA Origin, a service that is intended to rival fan-favorite Steam. I see a bit of a contradiction there, but regardless of EA philosophical vs practical position, it will still be interesting to see where physical medias role in the industry is headed

 /  Contributing Writer
Daniel Horowitz is currently a Writing/Film student at Sarah Lawrence College, where he previously worked as a film technician and teacher assistant despite having little technical knowledge. He is currently abroad studying play-writing at Oxford University in the UK. Daniel likes to think of himself as a weird combination of Captain America and Hunter S Thompson minus the extensive drug use. As a result, he can often be found lifting things, fighting for justice, and being a crazy outlaw journalist on the edge who doesn't play by the rules. When he’s not writing about, reviewing, or playing games, music, and occasionally writing well-paying profiles of businessman, Daniel thinks about what exactly he'll end u doing with his life post-graduation. Daniel plans on either going to graduate school for an MFA, or more realistically, getting a day job, which he hopes is somehow involved in the gaming, comic book, or film industries. You can contact Daniel at dhorowitz107@gmail.com or follow him on Twitter @DHorowitz107
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