During the Q&A session of the 2016 Bank of America Merrill Lynch 2016 Global Technology Conference, Electronic Arts Chief Financial Officer Blake Jorgensen talked about the future of the NBA Live franchise.
Jorgensen acknowledged that “Take 2 makes the large NBA today,” and that EA’s is a smaller game, while the publisher has been trying claw its way back into that business. It’s been hard, because Take 2 did a “really good job” on it.
That said, Electronic Arts is going to try “a couple of things this year” that they haven’t fully announced yet leveraging the Ultimate Team business even more around the NBA, and they’re also working hard on an NBA mobile game that they think will be successful.
That said, it’s difficult to get back into the business when there is a large dominant franchise, but they’re still try to regain some of the market share that they would like to have on NBA games.
Clearly, Jorgensen continued, they’d love to have a great NBA game, as basketball is popular globally and not just in the U.S., and he thinks that there is a “huge opportunity” for the company to do that.
Jorgensen also explained that basketball is a hard sport to work on, because it’s “so 360,” and replicate the action in a video game is not an easy task and probably harder than most sport games. Yet, the key is to reacquire people that want to try a new game and do something different that engages them