Electronic Arts just announced its own fan event named EA Play, to be held between June 12th and June 14th in Los Angeles, and on June 12th in London.
“Our players are the driving force behind everything we do. So this summer, we’re opening up our world to you with unique new live events in Los Angeles and London. We’ll bring the new games, we’ll bring the demos, we’ll bring the competition…and you get to go hands-on. Or join us online and immerse yourself to experience some of our biggest games of the year. Let’s live to play together.”
The event will also include a press conference, on June 12th at 1 PM PST/9 PM GMT. Those who will attend will be able to partake in “hands-on game demos, live events, competition, special guest appearances, exclusive memorabilia and more.” There will also be livestreams aplenty for those who will spectate from home.
The official page for the event can be found here, including a mailing list sign-up to receive further information down the line.