Well, guess who’s made the headlines again. None other then CEO of Activision, Bobby Kotick. In a recent conference, he was quoted as calling Bungie one of the last remaining high quality independent developers. Now that sounded like a compliment right? Right? Wrong. Basically, he just told Epic Games and Valve that they suck. Bungie’s former executive VP Peter Tamte sent a letter to Kotaku for all of the internets, and mostly Bobby Ray to see. I wonder how current Bungie employees feel about this, especially since they just signed up for 10 years of Bobby Kotick and Activision. Hit up after the break for the complete letter, but just to let you know right now, it’s full of ‘sticking it to the man’ and ‘get at me son’ type talk, which pretty much equals funny as bologna. Bologna is funny, right?
You were quoted saying that Bungie is the last remaining high quality independent developer. As a former executive vice president of Bungie, I need to tell you: If this is true, you’re screwed.
Activision and every other big publisher have grown by acquiring independent developers. The industry needs a constant supply of new independent developers to buy because they’re the ones creating innovative games that become franchises.
Gears of War. Portal. Borderlands. None of these games re-hashes the same old formulas. They innovate. And, they’re made by independent developers, of course.
So, we challenge you.
You’ve called Activision the industry’s online leader. If you think the newest Call of Duty online experience is that innovative, let players buy just the online part of Call of Duty Black Ops and charge them a fair price.
In fact, we’ll make you a deal. Let consumers buy just the online part of Call of Duty, and we’ll give you a starring role in our new online game, Breach. Trust me, starring in your own videogame would give you huge street cred. We’ve even mocked up a screenshot to show you how cool you’d look in Breach.
As an independent developer, Atomic can’t spend its way to big sales, like Activision can. We have to innovate. So, if you’re confident Activision can innovate without independent developers, this is your opportunity to prove it.