Far Cry 4’s Creative Director Speaks Out About Controversial Box Art: “He’s Not White”

on May 20, 2014 2:03 PM

Ubisoft Montreal’s Creative Director, Alex Hutchinson, took to Twitter recently to address the controversy concerning Far Cry 4‘s boxart sparked by its reveal just last week:

FC4 Cover

Hutchinson posted the following Tweet not only in response to general criticism on Twitter, but specifically linked an article by Games Industry International:

Honestly the tweet is a bit vague and doesn’t fully tackle all the issues brought up. Hopefully subsequent statements can clarify his meaning soon.

However, I do believe that — whether or not you find offense in the cover — it’s important that these serious subject matters are properly discussed and not reflexively dismissed or irrationally defended. The maturity of a media can be accessed by the maturity of an audience during moments like these, and judging from many comments, the video game industry has a long way to go.

 /  Staff Writer
A Reviews Editor at DualShockers who is always looking to improve her writing and delve deeper into the industry. She is shamelessly in love with JRPGs and can easily rack up 100+ hours from level grinding alone. Even though she graduated from Hofstra University with a B.A. in Public Relations, her talent and wisdom (read: blind luck) landed her a job at DualShockers, where she continues to plot her escape by betraying their secrets for power and world domination.