Today the Game Marketing Awards have been held at the Game Marketing Summit in San Francisco, and we finally have the list of winners.
The Game Marketing Awards are the first U.S. competition to honor "the finest work by marketing and creative professionals in the interactive game marketing community." They aim to "celebrate the best practices in marketing, promotion and advertising for the interactive game and entertainment community."
Ubisoft won the Marketing Team of the Year award, and if you're wondering who else won for each category, you can check it out below:
- Game Marketing Agency of the Year
Ant Farm
- Marketing Team of the Year
Ubisoft
- Outstanding TV or Theatrical Ad
Titanfall “Shadow”
Heat
- Funniest Video Asset
Madden Season
Heat
- Outstanding Promotional Trailer
Assassin's Creed Unity E3 Trailer – Lorde CG Video
Ubisoft
- Outstanding Promotional Trailer – Mobile Games
Marvel Contest of Champions New York Comic-Con Trailer
Kabam, Inc.
- Best Game Footage Trailer
Call of Duty: Advanced Warfare – Reveal
Ant Farm
- Best Long Format Featuring Promotional Content
Madden Season
Heat
- Best Use of Music in a Promotional Piece
Assassin's Creed Unity E3 Trailer – Lorde CG Video
Ubisoft
- Outstanding Overall Marketing Campaign – Core Games
Destiny
Ant Farm with 72andSunny
- Outstanding Overall Marketing Campaign – Family Games
Kinect Sports Rivals Launch Campaign
Xbox
- Outstanding Marketing – Free to Play
PlanetSide 2
Sony Online Entertainment
- Outstanding Overall Advertising Campaign
Forza Horizon 2 – Launch Campaign
Xbox
- Standout Outdoor Advertising
Gorehowl Cab
Blizzard Entertainment
- Best Box Art (Standard Game Version)
Sid Meier’s Civilization: Beyond Earth Box Art
2K
- Best Limited Edition, Special Edition or Collector’s Edition
Destiny Ghost Edition
Petrol Advertising
- Best Showing at a Trade or Consumer Event
Murdered: Soul Suspect- Pax Video Stunt
Square Enix America / Midnight Oil
- Best Retail Marketing Campaign
Skylanders Trap Team – Retail Marketing Campaign
Activision / Midnight Oil
- Best Website for a Product
Watch Dogs Digital Shadow
Ubisoft/AKQA
- Best Use of Sound Design
Asassin's Creed Sit Back TV Spot
Ubisoft
- Best Copywriting for a Marketing Asset
Middle-earth: Shadow of Mordor #OrcTakeover
Edelman & Warner Bros Interactive Entertainment
- Best Editing for a Video Asset
Far Cry 4 – Story
Ant Farm
- Best Cg for a Video Asset
Watch Dogs TV Ad-CG
Ubisoft/ Cutwater LLC/ Digic Pictures
- Best Product Announcement
Evolve Announcement
Team One / 2K
- Thinking Outside of the Box
GIFerator
Heat/Grow
- Favorite Trailer: Fan Voted
Borderlands: The Pre-Sequel
2K
Interestingly, host Jeff Leach actually managed to pull one of the few good jokes I ever heard in an award show:
"You people really excelled at taking all the fun out of gaming!"
It was a joke, right? Right?