European retailer, GAME, alongside Namco Bandai will be offering movie tickets to the upcoming Star Trek Into Darkness when gamers pre-order or purchase Star Trek on the day its released. “We wanted to offer something truly special and valuable to fans,” said Lee Kirton (Namco Bandai UK PR) to MCV, “working with GAME stores group has allowed us to award the consumer with a pass to the hottest movie this year following their unique video game experience.”
Each copy of the game purchased within the applicable window will come with a code good for any Cineworld theater. There’s no word yet on whether or not a similar promotion will be offered here in the United States or in Japan.
Star Trek is being developed by Digital Extremes and will be published by Namco Bandai alongside Paramount Digital Entertainment (as well as Bad Robot Interactive, K/O Paper Products, and CBS Interactive) for the PlayStation 3, Xbox 360, and PC on April 23rd, 2013 in North America, and April 26th, 2013 in Europe. Star Trek Into Darkness hits theaters (mostly) worldwide on May 17th, 2013.