Gamescom is still quite far, dated between August 5th and August 9th this year, but Koelnmesse GmbH announced today with a press release that we can expect a bigger exhibition.
The exclusive area for trade visitors (business and media) in halls 2, 3.2 and 4 will get a 7% increase of 4,000 square meters. The entertainment area for consumer visitors will get an even bigger expansion. It will now include hall 5, for an additional 12,000 square meters (10% increase). The total area of the event will be 180,000 square meters.
The additional space should, besides the additional exhibitors, in particular benefit the quality of stay of visitors.
Koelnmesse GmbH Chief Operating Officer Katharina Hamma explained the reasons behind the expansion:
Gamescom is a success story. Since its was first held in Cologne, it has recorded positive growth with exhibitors and visitors and in terms of internationality. After seven years of Gamescom in Cologne, the additional expansion of its exhibition space is the practical response to its enduring popularity and the logical consequence in view of its potential.
Maximilian Schenk, Managing Director of the BIU – Germany’s Federal Association of Interactive Entertainment Software, also commented:
Gamescom is continually being developed to increase its appeal among all target groups. In the medium term, Gamescom is also optimally positioned for further growth regarding the number of exhibitors, for example in the segments ‘family & friends’ and ‘Gamescom table top,’ which have been newly introduced this year and will thus increase the appeal of Gamescom as a whole even more for both visitors and exhibitors alike.
While E3 will come first, it’ll be interesting to see what surprises Gamescom will have in store for us. Of course you can expect me to run around like a headless chicken on the show floor like every year, trying not to be overwhelmed by all the coverage I’ll throw your way.