While Gamescom 2015 achieved a record result with over 345,000 visitors, its organiser Koelnmesse GmbH announced that Turkey will be the next partner country for the 2016 edition of the trade fair, which is set to occur from 17 to 21 August 2016 in Cologne. Katharina C. Hamma, Chief Operating Officer of Koelnmesse commented on this:
“With its growing gaming culture and very young population structure, Turkey is an attractive market for the gaming industry with future prospects. This partnership will enable us to open up new paths to this still young market for our exhibitors. We are delighted that we have won Turkey as the partner country of gamescom 2016,”
Dr Maximilian Schenk, Excutive Director of the BIU (The German Trade Association of Interactive Entertainment Software) added on the topic:
“The Turkish market for computer and video games has shown very positive development over the past years and is experiencing particularly strong growth in the areas of online games and mobile games. A still young, but very well organised national developer scene underlines this trend. With Turkey as the partner country, we are delighted to be able to present one of the most dynamic gaming markets to the international audience at gamescom 2016.”
This partnership confirms Koelnmesse’s desire to focus on the Eurasian region and create new opportunities in fast-growing game markets for its exhibitors.