Digital downloads don’t have the traditional freedoms associated with physical copies. You cant just let a friend borrow a book off your Kindle. For years publishers have looked to this technology as a way to shut down GameStop’s used game business, which makes up about one quarter of its revenue. GameStop is fighting back however, looking to new technology as well to allow gamers to exchange digital licenses.
While this idea is relatively new to gaming, a European court has ruled that people are allowed to resell digital software. Used game sales have become stagnant in recent years as digital download services like Steam and Origin become more popular. Who knows, maybe soon GameStop will be able to buy your old Steam games off your account? With physical sales on the decline they certainly need a new approach.