…at least, that’s what EA is going for with their new marketing campaign for Dead Space 2. Your Mom Hates Dead Space 2 isn’t some awesome new Tumblr blog; no, it’s an actual, real EA-owned site featuring commercials in which reactions are shown from helpless mothers watching in-game footage from the gruesome new sequel.
Now, I don’t object to watching charming, innocent older women being subjected to things they may or may not enjoy, and I understand that any publicity is good publicity for a video game, but this just reeks of the lowest common denominator. It seems like a slap in the face to other companies working in the video gaming industry that are trying so hard to make video games a legitimate artform in the public’s eye. Thanks, EA.
Dead Space 2 will be available on the PC, PS3 and 360 on January 25th.