Humble Bundle Steps Into the Game Publishing World

DualShockers

By Tyler Fischer

Published Feb 9, 2017

Today, Humble Bundle announced that it won't just be selling games anymore, but is also moving into the game publishing business with the launch of a new multi-platform publishing and funding initiative.

According to the company, the program is a "multi-million dollar investment" for both small and large games, and will include the publishing of games across a range of genres, styles, and platforms, including PC, consoles, and mobile platforms.

Publishing lead John Polson accompanied the announcement with the following statement:

"What publishing allows us to do differently is to help developers prior to release. It also helps us guarantee eager gamers will get to play some awesome games, each affixed with the trusted Humble brand of quality we are known for."

Polson adds that since Humble's launch in 2010, the company has accumulated over 1o million customers across all of its products. Polson continues:

"In a time when it's harder than ever for games to find their audience, publishing feels like the next logical step in the services that we can offer to our developer partners."

The company also offers a Humble Partners affiliate program which helps expose its games to new audiences via things like Twitch and YouTube. But Polson assures that the service is not just about "discoverability." He adds:

"In a way, you could say we are an 'a la carte publisher,' allowing developers to choose what they want out of publishing through us. We then offer funding based on the services they need. We offer a wide range of publisher services with trusted teams to cover ports, marketing, localization, and everything a developer would need to release in today’s global games market."

Humble's debut publishing lineup of seven games will include: