It turns out the rumors we heard earlier this week were true as casual gaming giant Zynga has acquired OMGPOP, the developers behind the insane smash hit Draw Something. The Wall Street Journal’s “All Things Digital” is reporting that the deal went down for $180 Million plus about $30 Million in employee retention payments.
Zynga could easily have created their own game in this manner but the only problem with that is that Draw Something already has the name appeal and the word of mouth…everybody is already playing it. Sticking to their MO is their best play here and they did it just as strong as they always do. They’re number one for a reason.