NIS launched the debut trailer for the horror visual novel Iwaihime: Matsuri, coming to PlayStation 4 and PlayStation Vita on July 20 in Japan.

The trailer shows some pretty scary scenes of school girls with red glowing eyes as well as other various CGs from the visual novel.

From the mind of Ryukishi07 (Higurashi When They Cry and Umineko When They Cry), Iwaihime: Matsuri tells a story of the Susuharia family, who’s males leave home at certain age of maturity. The main protagonist is no different, he planned to enter school and then transfer out to begin his training of body and soul until he became accepted as an adult.

However, after meeting a strange girl in class, Toe Kurokami, who carries a Japanese doll around with her everywhere, he's suddenly wrapped up in a deep mystery and chooses not to leave. The doll could be cursed, but that is to be discovered in the game’s story.

You can watch the trailer below: